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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D. 
Director, Central Wisconsin Economic Research Bureau
 

Stevens Point Area
1st Quarter 2005

 

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14


     The economic data for the local area is presented in Tables 7-13. A descriptive analysis of the information is presented below.

     Total nonfarm employment increased by about 300 positions from one year ago, or an increase of 0.8 percent. Sectors that expanded over the past twelve months were construction and natural resources, trade, education and health services, information and business services, and government (Table 7). Declining sectors were manufacturing, transportation and utilities, financial activities, and leisure and hospitality. In terms of the greatest number of jobs lost, manufacturing contracted by about 200 positions.

     Retailer confidence is given in Table 8 for the Stevens Point-Plover area. Local merchants in the CWERB survey indicated that store traffic and sales were just slightly better than the year before. Given the decline mentioned earlier in sales tax collections, it appears that the retail sector has experienced a rough period. Local merchants in the survey were fairly upbeat in their assessment of future store traffic and sales. Moreover, the group believes that retail matters will improve in the months ahead.

     A good sign for the local labor market is the up tick in help wanted advertising (Table 9). Even though help wanted advertising represents only a small fraction of the number of available positions in an area, it is nonetheless a good barometer of what will be taking place in the local labor market. At the national level the help wanted advertising index was virtually unchanged.

     New public assistance claims while up slightly are virtually unchanged from a year ago (Table 10). The number of new claims rose from 231 to 238. A more substantial increase was registered for the total caseload from 4,220 to 4,561 or 8.1 percent. Another measure of local family financial distress is unemployment claim information (Table 11). New claims rose from 195 to 258, a gain of 32 percent. Meanwhile total claims fell from 1,967 to 1,788. In sum it appears there has been an overall increase in the level of family financial distress.

     Residential construction in our area is well off the pace established in first quarter 2004 (Table 12). Residential permits issued fell by 34.6 percent and the estimated value of this activity declined by 25.4 percent. In addition, the number of new housing units contracted by 33.3 percent. Alteration activity was also well off pace from last year. Residential alteration permits issued went down by 13.8 percent and their estimated value decline by 12.7 percent.

     Nonresidential construction is given in Table 13. No percentage changes are given due to the volatile nature of this kind of construction. The number of new permits issued was 4 and the estimated value was a very substantial $9.4 million. Two major projects this time around include the permits for the new Holiday Inn and Kohl's department store. Lastly, the number of business alteration permits was 34 and the associated value was $962.9 thousand.

 
TABLE 7:
PORTAGE COUNTY EMPLOYMENT CHANGE BY SECTOR
 

Employment
March 2004
(Thousands)

Employment
March 2005
(Thousands)

Percent
Change

Total Nonfarm 33.6 33.9 +0.8
Total Private 27.5 27.8 +1.0
Construction & Natural Resources 1.0 1.0 +3.0
Manufacturing 4.8 4.6 -4.7
Trade 5.6 5.8 +2.7
Transportation & Utilities 1.7 1.7 -2.1
Financial Activities 4.0 4.0 -0.2
Education & Health Services 3.3 3.6 +8.1
Leisure & Hospitality 2.9 2.8 -1.9
Information & Business Services 4.2 4.4 +3.7
Total Government 6.0 6.1 +1.8
 
TABLE 8:
RETAILER CONFIDENCE IN STEVENS POINT-PLOVER AREA
 
Index Value

December 2004

March 2005

Total Sales Compared
to Previous Year
55 58
Store Traffic Compared
to Previous Year
50 52
Expected Sales Three
Months From Now
55 62
Expected Store Traffic
Three Months From Now
53 60
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN PORTAGE COUNTY
 
Index Value
2004 2005
Stevens Point
(March)
(1980 = 100)
78 84
U.S.
(February)
(1987 = 100)
40 41
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN PORTAGE COUNTY
  2004
First Quarter
(Monthly Avg.)
2005
First Quarter
(Monthly Avg.)
Percent Change
New Applications 231 238 +3.0
Total Caseload 4,220 4,561 +8.1
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN PORTAGE COUNTY
  2004
First Quarter
(Weekly Avg.)
2005
First Quarter
(Weekly Avg.)
Percent Change
New Claims 195 258 +32.1
Total Claims 1967 1788 -9.1
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2004
First Quarter
2005
First Quarter
Percent Change
Residential Permits Issued 26 17 -34.6
Estimated Value of
New Homes
$4,200.0
(thousands)
$3,133.0
(thousands)
-25.4
Number of Housing Units 27 18 -33.3
Residential Alteration
Permits Issued
109 94 -13.8
Estimated Value
of Alterations
$705.4
(thousands)
$616.0
(thousands)
-12.7
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2004
First Quarter
2005
First Quarter
Number of Permits Issued 3 4
Estimated Value of
New Structures
$280.0
(thousands)
$9,351.0
(thousands)
Number of Business Alteration Permits  33 34
Estimated Value
of Business Alterations
$2,935.6
(thousands)
$962.9
(thousands)
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481