Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
1st Quarter 2004
 

Table 2 Table 3 Table 4 Table 5 Table 6

 

The results of this quarter present a mixed picture of the economy.  Generally speaking unemployment rates are lower, total employment is higher, sales tax collections are higher, and business sentiment is better than a year ago.  However, industrial sector employment appears to have contracted from last year.  This estimate is based on a survey of business firm data.

 The unemployment rate for each reporting area was lower this year when compared to the year before (Table 2).  The Marathon, Portage, and Wood county unemployment rates were respectively 5.1, 5.9, and 7.5 percent.  Meanwhile, Wisconsin registered a 6.2 percent rate of unemployment and the U.S. posted a 6.0 percent mark.

 The total employment figures in Table 3 are based on a survey of households.  All areas reported a gain in employment.  Marathon, Portage, and Wood county payrolls expanded by 3.3, 1.5, and 1.6 percent respectively.  The state's employment rose from 2.8 million to 2.9 million, or by 2.3 percent.  The overall rate for the nation was 0.7 percent.  Payrolls at the national level rose from 136.8 million to 137.7 million over the past twelve months.

 Table 4, in contrast to Table 3, uses a survey of business firms to derive the employment estimates.  Central Wisconsin employment is estimated to have decreased from 145.9 thousand to 145.3 thousand, or a decline of 0.4 percent.  Construction and natural resources, financial activities, and educational and health services were the only sectors to post a gain from a year ago.

 Sales tax collections are another indicator of the pace of economic activity in an area (Table 5).  Portage county sales tax collections rose from $1.02 million to $1.10 million, or by an estimated 8 percent form last year.  Likewise Marathon county sales tax collections expanded from $2.42 million to $2.53 million over the past year.  Thus both measures suggest that an amount of growth has taken place in the retail end of the local economies.

 The CWERB survey of regional business leaders shows that this group was encouraged by recent changes in national economic conditions (Table 6).  However, the sentiment of this group was much more reserved when it came to assessing recent local economic conditions.  The good news is that this survey group believes that the national economy, local conditions, and the activity level in their particular industry will improve in the quarter ahead.  This bodes very well for the Central Wisconsin economy.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
March 2003
Unemployment Rate
March 2004
Percent
Change
Portage

6.8%

5.9%

-12.6
Marathon

6.8%

5.1%

-24.9
Wood

8.1%

7.5% -7.7
Central Wisconsin 7.1% 5.9% -16.9
Wisconsin 6.9% 6.2% -10.2
United States

6.2%

6.0%

-2.5

TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
March 2003
(Thousands)
Total Employment
March 2004
(Thousands)
Percent
Change
Portage 36.8 37.3

+1.5

Marathon 71.6 74.0

+3.3

Wood 38.3 38.9

+1.6

Central Wisconsin 146.7 150.3 +2.4
Wisconsin 2,837.0 2,901.7 +2.3
United States 136,783 137,691 +0.7
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 2003 (Thousands)
Employment
March 2004 (Thousands)
Percent Change
Total Nonfarm 145.9 145.3 -0.4
Total Private 126.1 125.6 -0.4
Construction & Natural Resources 4.5 4.9 +8.9
Manufacturing 31.0 29.5 -4.8
Trade 24.9 24.9 0
Transportation & Utilities 7.9 7.9 0
Financial Activities 9.4 10.0 +6.4
Education & Health Services 20.7 21.6 +4.3
Leisure & Hospitality 11.0 10.8 -1.8
Information & Business Services 16.7 16.1 -3.6
Total Government 19.7 19.6 -0.5
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
  2003 Sales Tax
First Quarter
(Thousands)
2004 Sales Tax
First Quarter
(Thousands)
Percent
Change
Portage County

$1,015.2

$1,096.2

+8.0

Marathon County

$2,421.9

$2,531.8

+4.5

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN

 
Index Value

December 2003

March 2004
Recent Change in
National Economic Conditions

72

70

Recent Change in
Local Economic Conditions
57 56
Expected Change in
National Economic Conditions
74 69
Expected Change in
Local Economic Conditions
65

64

Expected Change in
Industry Conditions
63 70

100 = Substantially Better                50 = Same                  0 = Substantially Worse

 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481