Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D. 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
1st Quarter 2003
 

Table 2 Table 3 Table 4 Table 5 Table 6

 

Unemployment rate changes varied greatly among the reporting areas. However, gains in total employment were reported in all areas. Industrial sector employment is presented in a new and more detailed format. The new format is a more accurate classification system in the sense that it better reflects the type of activities taking place in a 21st century economy. Lastly, regional business leaders feel that their particular industries are headed for better times in the latter part of the year.

The seasonally unadjusted unemployment rates for the counties of Central Wisconsin are as follows (Table 2). The Marathon and Wood county rates fell to 6.3 percent and 7.6 percent respectively. Last year Marathon and Wood registered 6.6 percent and 8.7 percent rates. However, Portage county's unemployment rate edged up over the year from 6.3 percent to 6.5 percent. Meanwhile Wisconsin's unemployment rate was virtually unchanged from the 6.5 percent of last year and the U.S. rate rose from 6.1 percent to 6.2 percent.

Better news for the region comes from the total employment figures (Table_3). Marathon, Portage, and Wood payrolls expanded by 1.9 percent, 3.3 percent, and 0.1 percent respectively over the past twelve months. Central Wisconsin's total employment expanded from 146.7 thousand to 149.3 thousand, or by 1.7 percent since 2002. Wisconsin's total employment is estimated to have grown by 1.1 percent and the U.S. by 2.5 percent over the same period.

The industry data in Table 4 is presented in a new format. As of January 2003 industry data is being reported by the government in the North American Industry Classification System, NAICS, format. This format replaces the old Standard Industrial Classification System, SICS. The SICS industry employment numbers from 2002 do not correspond to the NAICS figures. Therefore a year over comparison with 2002 is not possible. This problem will be resolved next year when 2003 NAICS data can be compared to 2004 NAICS employment numbers. The good news is that the change in the reporting format gives us a more modern classification system and also provides greater level of detail.  

County sales tax collections for first quarter 2003 are presented in Table_5. Portage county collections rose from $999.3 thousand to $1.02 million or about 1.6 percent from a year ago. Similarly Marathon county sales tax collections rose from $2.38 million to $2.42 million, or about 1.6 percent from last year. Thus, the sales tax collection data indicates a rather small amount of growth taking place in the retail sector.

            The CWERB survey of area business people is presented in Table 6. Regional business executives believe recent changes at the national and local levels have weakened since last year. The marks of 37 and 38 for these questions suggest a great deal of concern about the condition of the economy. When this survey group was asked to forecast the future they did not feel that national and local economic conditions would be much different than what they were one year ago. However, they did feel that their particular industry would be performing at a greater activity level than last year. However, this would not happen until sometime later this year. Should this occur it would be providing a boost to the regional economy.
 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
March 2002
Unemployment Rate
March 2003
Percent
Change
Portage

6.3%

6.5%

+3.5
Marathon

6.6%

6.3%

-3.6
Wood

8.7%

7.6% -12.6
Central Wisconsin 7.1% 6.7% -5.6
Wisconsin 6.5% 6.5% -0.6
United States

6.1%

6.2%

+1.5

TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
March 2002
(Thousands)
Total Employment
March 2003
(Thousands)
Percent
Change
Portage 35.7 36.8

+3.3

Marathon 72.1 73.5

+1.9

Wood 38.9 39.0

+0.1

Central Wisconsin 146.7 149.3 +1.7
Wisconsin 2,851.1 2,883.5 +1.1
United States 133,433 136,783 +2.5
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 2002 (Thousands)
Employment
March 2003 (Thousands)
Percent Change
Total Nonfarm N/A 145.9 N/A
Total Private N/A 126.1 N/A
Construction & Natural Resources N/A 4.5 N/A
Manufacturing N/A 31.0 N/A
Trade N/A 24.9 N/A
Transportation & Utilities N/A 7.9 N/A
Financial Activities N/A 9.4 N/A
Education & Health Services N/A 20.7 N/A
Leisure & Hospitality N/A 11.0 N/A
Information & Business Services N/A 16.7 N/A
Total Government N/A 19.7 N/A
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
  2002 Sales Tax
First Quarter
(Thousands)
2003 Sales Tax
First Quarter
(Thousands)
Percent
Change
Portage County

$999.3

$1,015.2

+1.6

Marathon County

$2,383.9

$2,421.9

+1.6

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN

 
Index Value

December 2002

March 2003
Recent Change in
National Economic Conditions

53

37

Recent Change in
Local Economic Conditions
42 38
Expected Change in
National Economic Conditions
62 53
Expected Change in
Local Economic Conditions
57

52

Expected Change in
Industry Conditions
60 60

100 = Substantially Better                50 = Same                  0 = Substantially Worse

 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481