Central Wisconsin Economic Research Bureau

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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Wausau Area
1st Quarter 2002

 
Table 7 Table 8 Table 9 Table 10 Table 11 Table 12

 

The economic indicators for the Wausau  Marathon County area were decidedly mixed during First Quarter 2002.  Table 2 shows that total employment in the county edged higher by 2.4 percent, but industrial sector employment in Table 7 fell by about 0.3 percent.  The retail sector seems to be doing well, and consumers appear to be spending at a decent clip. However, unemployment claims and help wanted advertising suggest that labor market conditions have deteriorated since last year. 

The only industrial sectors in Marathon County to register an increase in the number of jobs in Marathon County were services and trade, which gained 1.3 percent and 7.0 percent to their respective payrolls. However, the manufacturing sector continues to slump. The number of positions fell by 6.4 percent from last year. Similarly, construction and government positions declined by 14.3 and 1.3 percent, respectively. 

Local merchant optimism has held up fairly well since the last CWERB survey (Table 8). The rise in sales tax collections and the increase in trade employment support the notion that trade activity has expanded in the area. Our panel of local merchants was very positive in its assessment of total sales and traffic compared to a year ago. Moreover, this group continues to be upbeat about the future. Their forecast suggests that there will be a continuation of strong retail activity into the next quarter. 

The continued downward plunge of help wanted advertising, however, presents a more pessimistic view of the economic landscape. This quarter's results show that the help wanted advertising index fell from 113 to 62, a drop of 45 percent (Table 9). The mark of 62 means that there are approximately 0.62 jobs being advertised for every job being advertised in the base year. Likewise the U.S. help wanted advertising index tumbled from 71 to 51, or by 28 percent from a year ago. These barometers of labor market conditions strongly suggest that job seekers are having a much more difficult time finding employment. In addition, the National Association of Colleges and Employers reports that college hiring is down approximately 36 percent from last year. 

Negative news can also be interpreted from the unemployment claim data for Marathon County (Table 10). New unemployment claims on a weekly average basis rose from 558 to 659, representing a sizeable increase of 18.1 percent. Similarly the number of total claims on a weekly average basis increased from 3,269 to 4,023, or by 23.1 percent. The unemployment claim figures also suggest that labor market conditions are not as strong as they have been in the recent past.

Residential construction activity in the greater Wausau area continues to be very strong (Table 11). The number of residential permits issued increased by 25 percent from a year ago. Moreover, the estimated value of these new homes grew by almost 12 percent over the period. Likewise, the number of housing units associated with the permits increased by approximately 27 percent. Alteration construction also expanded over the course of the year. The number of alteration permits issued rose by about 4 percent and the associated value of the permits was 26 percent higher than a year ago.

Nonresidential construction is a very volatile in nature. Huge swings in activity can occur from period to period; hence, no percentage changes are given (Table_12). The number of permits issued was 2 in First Quarter and the estimated value of this construction was only $110 thousand. These numbers are as low as anything seen in the past fifteen years. The number of business alteration permits was down from historic averages when only 30 permits were issued. The value of this alteration activity was estimated to be $4.2 million.

 
TABLE 7:
MARATHON COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 2001 (Thousand)
Employment
March 2002 (Thousands)
Percent Change
Manufacturing 18.8 17.6 -6.4
Services 22.7 23.0 +1.3
Trade 17.3 18.5 +6.9
Construction 2.8 2.4 -14.3
Government 8.0 7.9 -1.3
 
TABLE 8:
RETAILER CONFIDENCE IN WAUSAU
 
Index Value

December 2001

March 2002

Total Sales Compared
     to Previous Year
65 66
Store Traffic Compared
     to Previous Year
64 67
Expected Sales Three
     Months From Now
66 68
Expected Store Traffic
     Three Months From Now
66 67
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN WAUSAU
 
Index Value
2001 2002
Wausau
(March)
(1980 = 100)
113 62
U.S.
(February)
(1987 = 100)
71 51
 
TABLE 10:
UNEMPLOYMENT CLAIMS IN WAUSAU *
  2001
First Quarter
(Weekly Avg.)
2002
First Quarter
(Weekly Avg.)
Percent
Change
New Claims

558

659

+18.1
Total Claims 3,269 4,023 +23.1
* Includes Medford Area.
 
TABLE 11:
RESIDENTIAL CONSTRUCTION IN WAUSAU AREA
  2001
First Quarter
2002
First Quarter
Percent
Change
Residential Permits Issued

32

40

+25.0
Estimated Value of New Homes $4,512.9
(thousands)
$5,038.0
(thousands)
+11.6
Number of Housing Units

33

42

+27.3
Residential Alteration Permits Issued

150

156

+4.0
Estimated Value of Alterations $1,501.5
(thousands)
$1,891.4
(thousands)
+26.0
 
TABLE 12:
NONRESIDENTIAL CONSTRUCTION IN WAUSAU AREA
  2001
First Quarter
2002
First Quarter
Number of Permits Issued 6 2
Estimated Value of
New Structures
$15,232.5
(thousands)
$110.0
(thousands)
Number of Business Alteration Permits  43 30
Estimated Value
of Business Alterations
$4,035.1
(thousands)
$4,222.8
(thousands)
 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481