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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Stevens Point Area
1st Quarter 2002

 

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14


            The economic results for this quarter suggest that the area has experienced some economic difficulty.  While it may be true that total employment and industrial employment are slightly ahead of last year's totals, other economic indicators suggest that economic conditions have weakened over the past twelve months. 

            Portage County industrial sector employment given in Table 7 shows that only the trade and government sectors managed to register increases in payrolls.  Respectively, the gains were 100 and 500 positions for these sectors.  Manufacturing, services, and construction employment contracted by 200, 100, and 200 positions over the past twelve months.  Thus, only 100 net jobs were created over the past year, or a scant 0.3 percent gain in industrial sector employment. 

            The CWERB retailer confidence survey is displayed in Table 8. Local merchants believe that total sales compared to last year are lower.  Moreover, this group feels even more strongly that store traffic is off the pace from a year ago.  This assessment correlates with the findings on sales tax collections.  This group was also asked to forecast future store traffic and sales.  The local merchants on our panel believe that both measures will increase, but only modestly.  Given the fact that this group is usually very optimistic by nature, this assessment can be said to be guarded. 

            A good barometer of local labor market conditions is the help wanted advertising index for Portage County (Table 9).  From March of last year the index has fallen from 159 to 91, or a decline of 45 percent.  Thus, there has been a sharp curtailment in the hiring plans of business firms.  The soft labor market situation is also evident in the U.S. help wanted advertising figures.  There we see that advertising is off by approximately 30 percent from a year ago.

             Additional evidence to suggest that the local area has suffered from the economic malaise is contained in Table 10 and Table 11.  New Public Assistance claims in Portage County rose from 132 to 142 on a monthly average basis.  Moreover, the total caseload figure for Portage County rose from 2,226 to 2,631, an increase of 18.2 percent.  Another measure of local family financial distress is unemployment claim information.  On a weekly average basis, new claims rose from 272 to 292, an increase of 7.4 percent.  More disturbing is the fact that total unemployment claims rose from 1,701 to 2,021.  This represents an increase of about 19 percent from First Quarter 2001.

             Residential construction activity in Table 12 shows that the number of residential permits issued contracted slightly from 39 to 37.  The estimated value of this activity, however, climbed from $5.6 to $5.9 million.  The number of housing units produced from these permits was 41.  Residential alteration activity expanded from a year ago.  The estimated value of home alterations grew from $667 thousand to $939 thousand over the year.  Thus, the residential housing component of construction activity held up fairly well over the course of the year. 

            Nonresidential construction numbers are given without percentage changes because this type of activity is very volatile from period to period Table 13.  The number of permits issued was 1, and it was valued at $1.8 million.  Last year 5 building permits were issued during First Quarter.  During the same period the number of alteration permits rose from 37 to 38 and the associated value jumped from $626 thousand to $3.1 million.
 
TABLE 7:
PORTAGE COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 2001
(Thousands)
Employment
March
2002
(Thousands)
Percent
Change
Manufacturing 5.8 5.6 -3.4
Services 12.7 12.6 -0.8
Trade 7.5 7.6 +1.3
Construction

1.0

0.8 -20.0
Government 5.3 5.8 +9.4
 
TABLE 8:
RETAILER CONFIDENCE IN STEVENS POINT-PLOVER AREA
 
Index Value

December 2001

March 2002

Total Sales Compared
to Previous Year
65 48
Store Traffic Compared
to Previous Year
64 40
Expected Sales Three
Months From Now
66 56
Expected Store Traffic
Three Months From Now
66 54
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN PORTAGE COUNTY
 
Index Value
2001 2002
Stevens Point
(March)
(1980 = 100)
159 91
U.S.
(February)
(1987 = 100)
71 51
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN PORTAGE COUNTY
  2001
First Quarter
(Monthly Avg.)
2002
First Quarter
(Monthly Avg.)
Percent Change
New Applications 137 142 +7.6
Total Caseload 2,226 2,631 +18.2
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN PORTAGE COUNTY
  2001
First Quarter
(Weekly Avg.)
2002
First Quarter
(Weekly Avg.)
Percent Change
New Claims 272 292 +7.4
Total Claims 1701 2021 +18.8
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2001
First Quarter
2002
First Quarter
Percent Change
Residential Permits Issued 39 37 -5.1
Estimated Value of
New Homes
$5,647.4
(thousands)
$5,960.4
(thousands)
+5.5
Number of Housing Units 49 41 -16.3
Residential Alteration
Permits Issued
92 106 +15.2
Estimated Value
of Alterations
$667.9
(thousands)
$939.4
(thousands)
+40.6
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2001
First Quarter
2002
First Quarter
Number of Permits Issued 5 1
Estimated Value of
New Structures
$3,868.0
(thousands)
$1,818.5
(thousands)
Number of Business Alteration Permits  37 38
Estimated Value
of Business Alterations
$626.2
(thousands)
$3,137.9
(thousands)
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481