Central Wisconsin Economic Research Bureau
Picture (42x43, 1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
1st Quarter 2002
 

Table 2 Table 3 Table 4 Table 5 Table 6

 

When an economy begins to recover from a recession, often both the level of employment and the unemployment rate will increase simultaneously.  That is true for Central Wisconsin.  This occurs when the number of jobs being created runs behind the increase in the number of people seeking employment.  Only later in a recovery, when business firms are sure that the expansion is sustainable, will the increase in hiring rates drive down the unemployment rate.  

Unemployment rates in all reporting areas were higher than a year ago (Table 2).  The unemployment rates in Marathon, Portage, and Wood County's were 6.6, 6.3, and 8.7 percent, respectively.  The labor force weighted unemployment rate for Central Wisconsin went from 6.3 to 7.1 percent over the past twelve months.  Likewise the unemployment rates for the state rose 5.3 to 6.5 percent and the nation from 4.6 to 6.1 percent. 

Table 3 shows that total employment increased in nearly every reporting area.  Marathon, Portage, and Wood County's experienced respective increases of 2.4, 2.3, and 3.7 percent.  Central Wisconsin total employment is estimated to have increased from 142.8 to 146.7 thousand jobs, comprising a healthy gain of 2.7 percent.  Similarly, the state experienced an increase in jobs from 2.8 to 2.9 million, a 1.6 percent rise in employment.  The U.S., however, experienced a decline falling from 135.3 to 133.4 million positions, a decline of about 1.4 percent. 

Industrial sector employment increased in the services, trade, and government sectors (Table 4).  These sectors grew by 2.3, 4.4, and 2.7 percent respectively. Manufacturing payrolls have been hard hit by the recession.  The number of jobs in manufacturing declined from 34.4 to 32.7 thousand in Central Wisconsin, a contraction of almost 5 percent.  Construction employment was well off the pace of a year earlier.  Construction payrolls fell from 5.3 to 4.4 thousand, a 17 percent decline from 2001. 

Another measure of economic activity is county sales tax distributions (Table 5).  These data suggest that retail collections in Portage County declined from $971.6 to $959.6 thousand, a drop of 1.2 percent from last year.  In sharp contrast, the Marathon County sales tax figures suggest that collections there grew from $2.2 to $2.4 million over the past twelve months, or a gain of about 9.0 percent.  The sales tax data do not capture all economic activity that takes place in a county because many transactions are exempt from the sales tax. 

The CWERB poll of regional business executives displayed in Table 6 shows a rebound in the assessment of economic conditions.  The group believes economic conditions at the national and local levels have stabilized.  This is in drastic contrast to last December, when they felt quite strongly that economic conditions had deteriorated.  This group is fairly optimistic about the direction of the national and local economies, and in the direction of their particular industry.  Thus, our group of business executives is forecasting better times for later this year. 

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
March 2001
Unemployment Rate
March 2002
Percent
Change
Portage

5.7%

6.3%

+10.5
Marathon

5.8%

6.6%

+13.8
Wood

7.6%

8.7% +14.5
Central Wisconsin 6.3% 7.1% +12.7
Wisconsin 5.3% 6.5% +22.6
United States

4.6%

6.1%

+32.6

TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
March 2001
(Thousands)
Total Employment
March 2002
(Thousands)
Percent
Change
Portage 34.9 35.7

+2.3

Marathon 70.4 72.1

+2.4

Wood 37.5 38.9

+3.7

Central Wisconsin 142.8 146.7 +2.7
Wisconsin 2,805.2 2,851.1 +1.6
United States 135,298 133,433 -1.4
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 2001 (Thousands)
Employment
March 2002 (Thousands)
Percent Change
Manufacturing 34.4 32.7

-4.9

Durable goods 18.5 17.2

-7.0

Nondurable
goods
16.0 15.5

-3.1

Services 53.1 54.3 +2.3
Trade 34.2 35.7

+4.4

Construction

5.3

4.4

-17.0

Government

18.8

19.3

+2.7

TABLE 5:
COUNTY SALES TAX DISTRIBUTION
  2001 Sales Tax
First Quarter
(Thousands)
2002 Sales Tax
First Quarter
(Thousands)
Percent
Change
Portage County

$971.6

$959.6

-1.2

Marathon County

$2,161.9

$2,358.0

+9.1

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN

 
Index Value

December 2001

March 2002
Recent Change in
National Economic Conditions

27

52

Recent Change in
Local Economic Conditions
32 48
Expected Change in
National Economic Conditions
65 65
Expected Change in
Local Economic Conditions
62

62

Expected Change in
Industry Conditions
57 62

100 = Substantially Better                50 = Same                  0 = Substantially Worse

 

Back to 1st Quarter 2002 Report

CWERB Home Page

 

E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-4215  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481