Central Wisconsin Economic Research Bureau

WI.gif (1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Wausau Area
1st Quarter 2001

 
Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13

 

This quarter's results give indication that the local economy's growth has slowed from the pace established in earlier periods.  Examples that support this contention include: a rising unemployment rate; a decrease in total employment; a very small increase in industrial sector employment; and a dramatic fall in the help wanted advertising index.  The reader will find out that the report contains additional information, besides the aforementioned, that suggest that the economy has cooled down.

 Marathon county payrolls for the major industrial sectors are listed in
Table 7.  In general, employment growth was hard to come by in First Quarter 2001.  For example, manufacturing jobs are estimated to have fallen by 1.6 percent in our year over comparison.  Trade and construction employment barely changed over the period, 0.6 and 0.0 percent respectively.  Brighter news comes from the services and government sectors.  Employment in these categories rose by 2.7 and 2.6 percent respectively.  In sum, about 600 net positions were created in the Marathon County industrial sectors.

 Our panel of local merchants believes that store traffic and sales are significantly higher than a year ago (Table 8).  This is in sharp contrast to the other reporting areas in Central Wisconsin.  The optimistic appraisal was also apparent in their assessment of expected sales and store traffic three months from now as compared to last year.  Based on the survey, it appears that the local retail scene is holding up in this period of sluggish economic activity.

 A barometer of the local labor market conditions is the CWERB help wanted advertising index (Table 9).  Advertising has fallen dramatically since last year's reading of 240.  The index now stands at 113 which indicates that business firms throughout the area are curtailing their hiring plans.  This action comes in response to falling demand for goods and services.

 Unemployment claims in the Marathon County area have risen since last year (Table 10).  New claims on a weekly average basis rose from 524 to 558, a 6.5 percent increase.  More disturbing was the ominous increase in total claims.  Total claims have moved sharply higher from a year ago.  The total for new claims increased from 2,707 to 3,269 resulting in a 20.8 percent change.

 Residential construction fell off the pace of one year ago (Table 11).  The number of residential permits issued declined by nearly 24 percent and the value of this activity is 25 percent below last year's total.  Similarly, the number of housing units fell by 28 percent.  Residential alteration permits issued contracted by 15 percent, but the estimated value of these alterations climbed by about 16 percent.

 Nonresidential construction is given without percentage changes because this kind of activity is inherently volatile and fluctuates greatly from period to period (Table 12).  The number of permits issued was 6 and they were estimated to be worth $15.2 million.  The bulk of this amount can be attributed to a new high school and a new elementary school.

 Financial statistics for the Wausau area are presented in Table 13.  Bank deposits crept upwards from $2.07 billion to $2.11 billion over the past twelve months.  This change represents a gain of 1.9 percent.  Our other measure of local financial statistics is bank lending.  The result for First Quarter indicates that bank lending has risen from $1.91 billion to $2.01 billion or almost 6.0 percent from a year ago.

 
TABLE 7:
MARATHON COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 2000 (Thousand)
Employment
March 2001 (Thousands)
Percent Change
Manufacturing 19.1 18.8 -1.6
Services 22.1 22.7 +2.7
Trade 17.2 17.3 +0.6
Construction 2.8 2.8 0
Government 7.8 8.0 +2.6
 
TABLE 8:
RETAILER CONFIDENCE IN WAUSAU
 
Index Value

December 2000

March 2001

Total Sales Compared
     to Previous Year
67 69
Store Traffic Compared
     to Previous Year
67 68
Expected Sales Three
     Months From Now
68 69
Expected Store Traffic
     Three Months From Now
66 70
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN WAUSAU
 
Index Value
2000 2001
Wausau
(March)
(1980 = 100)
240 113
U.S.
(February)
(1987 = 100)
88 71
 
TABLE 10:
UNEMPLOYMENT CLAIMS IN WAUSAU *
  2000
First Quarter
(Weekly Avg.)
2001
First Quarter
(Weekly Avg.)
Percent
Change
New Claims

524

558

+6.5
Total Claims

2,707

3,269 +20.8
* Includes Medford Area.
 
TABLE 11:
RESIDENTIAL CONSTRUCTION IN WAUSAU AREA
  2000
First Quarter
2001
First Quarter
Percent
Change
Residential Permits Issued

42

32

-23.8
Estimated Value of New Homes $5,987.9
(thousands)
$4,512.9
(thousands)
-24.6
Number of Housing Units

46

33

-28.3
Residential Alteration Permits Issued

176

150

-14.8
Estimated Value of Alterations $1,294.7
(thousands)
$1,501.5
(thousands)
+16.0
 
TABLE 12:
NONRESIDENTIAL CONSTRUCTION IN WAUSAU AREA
  2000
First Quarter
2001
First Quarter
Number of Permits Issued

4

6
Estimated Value of
New Structures
$1,027.0
(thousands)
$15,232.5
(thousands)
Number of Business Alteration Permits  46 43
Estimated Value
of Business Alterations
$22,453.7
(thousands)
$4,035.1
(thousands)
 
TABLE 13:
FINANCIAL STATISTICS FOR MARATHON COUNTY
  2000
First Quarter
(Millions)

2001
First Quarter
(Millions)

Percent Change
Bank Deposits $2,074.0 $2,112.9 +1.9
Bank Loans $1,906.2 $2,014.5

+5.7

 

Back to 1st Quarter 2001 Report

CWERB Home Page

 

E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-3310  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481