Central Wisconsin Economic Research Bureau

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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Wausau Area
1st Quarter 2000

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13

     Most indicators of economic performance are at a better level this year than last.  An exception to this statement is the rise in the county's seasonally unadjusted unemployment rate.  However, this increase is tempered by the fact that total employment is estimated to have increased by 7.5 percent, and industrial sector employment by nearly 5 percent.

     Industrial sector employment growth was very robust for the greater Wausau area (Table 7).  It is estimated that industrial sector employment grew by 2,600 positions or 4.4 percent from a year ago.  Individually, services and trade grew 1,000 and 1,100 positions a piece.  Manufacturing and construction each added 200 net new jobs.  Lastly, government payrolls are estimated to have grown by 100 jobs.

     Merchants were very upbeat concerning the level of retail activity in First Quarter 2000 (Table 8).  Store traffic and sales were judged to be much higher than at the same time a year ago.  When asked to forecast future retail activity, this group felt that sales and store traffic would be even higher than last year's robust level of activity.

     Help wanted advertising remains at an elevated level in the Wausau area.  As Table 9 indicates, the index for March was at 240.  This represents a 77-point climb from last year, or a gain of 47 percent in local job advertising.  It is clear that there are firms from all over the state advertising in the Wausau area.  Thus, the labor market continues to be strong for workers.

     Table 10 shows that there has been an increase in the number of new unemployment claims.  New claims on a weekly average basis rose from 418 to 524, or 25.4 percent from 1999.  Likewise, total claims on a weekly average basis rose from 2,510 to 2,707 or 7.8 percent.  Layoffs at several area employers have helped to push these numbers upwards.  If there is a silver lining in this situation it is that these people will be entering a tight labor market.  This should greatly enhance the success rate of their job search.

     Residential construction, while generally lower than a year ago, remains at elevated levels (Table 11).  The number of permits issued was 42 in First Quarter 2000 and the estimated value was $5.9 million.  The number of actual housing units declined from 56 to 46 over the year.  Residential alteration permits also declined over the period falling from 185 to 176.  Lastly, the estimated value of this alteration activity was $1.3 million, which represents an overall decline of 3.9 percent.

     Nonresidential construction, as usual, is presented without percentage changes due to the irregular nature of this kind of activity (Table 12).  The number of permits issued was 4 and the associated value was $1.02 million.  A great deal of alteration activity took place during First Quarter 2000.  A total of 46 permits were issued with an estimated value of $22.4 million.  Large projects include additions to the local hospital and newspaper.

     Financial statistics for the Wausau area, which are given in Table 13 shows that bank deposits contracted from $2.2 billion to $2.1 billion over the period.  It is a rare occurrence to see a decline in deposits.  Bank lending, however, reached new heights.  Lending rose from $1.7 billion to $1.9 billion over the past 12 months, or an increase of 12.5 percent.

 
TABLE 7:
MARATHON COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 1999 (Thousand)
Employment
March 2000 (Thousands)
Percent Change
Manufacturing
18.6
18.8
+1.1
Services
12.9
13.9
+7.8
Trade
16.4
17.5
+6.7
Construction
2.9
3.1
+6.9
Government
7.6
7.7
+1.3
 
TABLE 8:
RETAILER CONFIDENCE IN WAUSAU
 
Index Value
December 1999
March 2000
Total Sales Compared
     to Previous Year
69
70
Store Traffic Compared
     to Previous Year
68
71
Expected Sales Three
     Months From Now
67
67
Expected Store Traffic
     Three Months From Now
67
67
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN WAUSAU
 
Index Value
1999
2000
Wausau
(March)
(1980 = 100)
163
240
U.S.
(February)
(1987 = 100)
93
88
 
TABLE 10:
UNEMPLOYMENT CLAIMS IN WAUSAU *
 
1999
First Quarter
(Weekly Avg.)
2000
First Quarter
(Weekly Avg.)
Percent
Change
New Claims
418
524
+25.4
Total Claims
2,510
2,707
+7.8
* Includes Medford Area.
 
TABLE 11:
RESIDENTIAL CONSTRUCTION IN WAUSAU AREA
 
1999
First Quarter
2000
First Quarter
Percent
Change
Residential Permits Issued
51
42
-17.6
Estimated Value of New Homes
$5,670.8
(thousands)
$5,987.9
(thousands)
+5.6
Number of Housing Units
56
46
-17.9
Residential Alteration Permits Issued
185
176
-4.9
Estimated Value of Alterations
$1,346.8
(thousands)
$1,294.7
(thousands)
-3.9
 
TABLE 12:
NONRESIDENTIAL CONSTRUCTION IN WAUSAU AREA
 
1999
First Quarter
2000
First Quarter
Number of Permits Issued
1
4
Estimated Value of
New Structures
$350.0
(thousands)
$1,027.0
(thousands)
Number of Business Alteration Permits 
43
46
Estimated Value
of Business Alterations
$6,825.0
(thousands)
$22,453.7
(thousands)
 
TABLE 13:
FINANCIAL STATISTICS FOR MARATHON COUNTY
 
1999
First Quarter
(Millions)
2000
First Quarter
(Millions)
Percent
Change
Bank Deposits
$2,183.5
$2,074.0
-5.0%
Bank Loans
$1,694.6
$1,906.2
+12.5%
 
Back to 1st Quarter 2000 Report

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University of Wisconsin-Stevens Point
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