Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
1st Quarter 2000

Table 7  Table 8  Table 9  Table 10  Table 11 Table 12  Table 13  Table 14  Table 15  Table16
 
     Good economic news can be reported for First Quarter 2000.  As the reader will quickly discover, almost all measures of economic performance were above those of the previous year.  Clearly the favorable conditions now influencing the nation and state are in place in the Marshfield area.  Of course the biggest economic story for Wood County concerns the sale of Consolidated Papers to a Finnish papermaking firm.

     As indicated in Table 7, Wood County industrial sector employment grew by an estimated 900 positions since March of 1999.  Manufacturing and services employment expanded by 1.0 percent and 5.8 percent, respectively.  Government payrolls expanded by about 9.0 percent.  Trade and construction declined slightly by 3.3 percent and 6.3 percent each.  For the Marshfield area the CWERB Employment Index estimates that local employment went up by approximately 2.6 percent.

     Local merchants were quite upbeat in their assessment of the local retail scene.  Our panel of local retailers felt that store traffic and sales were strongly higher than a year ago (Table 8).  The group is very upbeat with regard to future activity.  Our retailers forecast that traffic and sales will be noticeably higher three months from now as compared to the year before.

     More excellent news comes from the help wanted advertising index for the Marshfield area (Table 9).  The index stands at a record level for that time of year.  The 273 reading means there are 2.7 jobs being advertised for each job in the base year.  These figures are consistent with the generally held belief that labor market conditions are becoming increasingly tighter.

     Tables 10 and 11 are measures of local family distress and serve as a reminder that not all families are participating in the general economic prosperity.  Table 10 shows that the total caseload for public assistance rose by 3.0 percent in a year over comparison.  Total caseload includes several types of assistance.  Hence the numbers do not actually reflect the number of people receiving aid.  Table 11 also gives us some additional insight into this dimension of the economy.  New unemployment claims on a weekly average basis increased from 95 to 102 and total claims climbed from 246 to 272 over the past twelve months.

     Residential construction activity (Table 12) was generally higher than in First Quarter 1999.  New permits issued was 4 and their estimated value was pegged at $508 thousand.  The number of new housing units slated for construction was 5.  Residential alteration activity continues to be brisk in the Marshfield area.  The number of permits issued was 27 and they are estimated to be worth nearly $200 thousand.

     Due to the volatile nature of nonresidential construction activity, no percent changes are given on a year over comparison basis (Table 13).  The number of permits issued was 4 and the associated value was recorded at $1.8 million.   When it came to alteration activity the number of permits issued was 17 and they had an estimated value of nearly $400 thousand.

     Because of merger activity in the Marshfield area, financial statistics in Table 14 are only for First Quarter 2000.  During 3rd Quarter 2000, comparability will be restored and as a result we will be able to make year over comparisons.  For First Quarter 2000, the amount of bank deposits reached $191.3 million.  Lending by area financial institutions hit $170.5 million during this same time period.

     Clark County economic data is presented in Table 15 and Table 16.  Manufacturing employment was 2.6 percent higher in March as compared to last year.  All other industrial sectors were estimated to have declined from a year ago.  However, good news comes in Table 16 where total employment for Clark County is estimated to have risen by 5.7 percent.  Moreover, the unemployment rate fell from 7.7 percent in 1999 to 7.5 percent in 2000.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 1999
(Thousands)
Employment
March 2000
(Thousands)
Percent Change
Manufacturing
9.8
9.9
+1.0
Services
12.1
12.8
+5.8
Trade
9.2
8.9
-3.3
Construction
1.6
1.5
-6.3
Government
5.3
5.8
+9.4
Marshfield Employment Index
125.6
128.9
+2.6
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
December 1999
March 2000
Total Sales Compared
     to Previous Year
63
63
Store Traffic Compared
     to Previous Year
53
60
Expected Sales Three
     Months From Now
50
61
Expected Store Traffic
     Three Months From Now
45
58
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
1999
2000
Marshfield
(March)
(1980 = 100)
247
273
U.S.
(February)
(1987 = 100)
93
88
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
1999
First Quarter
(Monthly Avg.)
2000
First Quarter
(Monthly Avg.)
Percent
Change
Total Caseload
2,500
2,576
+3.0
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1999
First Quarter
(Weekly Avg.)
2000
First Quarter
(Weekly Avg.)
Percent
Change
New Claims
95
102
+7.4
Total Claims
246
272
+10.6
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1999
First Quarter
2000
First Quarter
Percent Change
Residential Permits Issued
2
4
+100.0
Estimated Value of
New Homes
$168.0
(thousands)
$507.5
(thousands)
+202.1
Number of Housing Units
3
5
+66.7
Residential Alteration
Permits Issued
19
27
+42.1
Estimated Value
of Alterations
$129.6
(thousands)
$193.5
(thousands)
+49.3
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1999
First Quarter
2000
First Quarter
Number of Permits Issued
4
11
Estimated Value of
New Structures
$379.6
(thousands)
$1,839.4
(thousands)
Number of Business Alteration Permits
22
17
Estimated Value
of Business Alterations
$3,677.3
(thousands)
$399.8
(thousands)
*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1999
First Quarter
(Millions)
2000
First Quarter
(Millions)
Percent Change
Bank Deposits
N/A
$191.3
N/A
Bank Loans
N/A
$170.5
N/A
*Data collected by UW Marshfield-Wood County
Note: The bank statistics represented are a sample of the Marshfield
area financial situation.
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
March 1999
March 2000
Percent Change
Manufacturing
2,899
2,964
+2.2
Services
2,320
2,283
-1.6
Trade
1,927
1,906
-1.1
Construction
344
332
-3.5
Government 
2,152
2,103
-2.3
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
March 1999
March 2000
Percent Change
Unemployment Rate
7.7%
7.5%
-2.6
Total Employed
13,967
14,765
+5.7
Total Unemployed
1,165
1,201
+3.1
Labor Force
15,132
15,966
+5.5
 
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