<1> September 5
        ____ Welcome and Overview of the Course
        ____ Chapter 1 - Defining Marketing for the Twenty-First Century

<2> September 10 & 12
        ____ Chapter 2 - Adapting Marketing to the New Economy
        ____ Chapter 3 - Building Customer Satisfaction, Value, and Retention

<3> September 17 & 19
        ____ Chapter 4 - Winning Markets Through Market-Oriented Strategic Planning
        ____ Chapter 5 - Gathering Information and Measuring Market Demand

<4> September 24 & 26
        ____ Chapter 5 - continued
        ____ September 26, Exam #1, Chapters 1-5

<5> October 1 & 3
        ____ Chapter 6 - Scanning the Marketing Environment
        ____ Chapter 7 - Analyzing Consumer Markets and Buyer Behavior

<6> October 8 & 10
        ____ Chapter 8 - Analyzing Business Markets and Business Buying Behavior
        ____ Chapter 9 - Dealing with the Competition

<7> October 15 & 17
        ____ Chapter 10 - Identifying Market Segments and Selecting Target Markets
        ____ Chapter 10 - continued

<8> October 22 & 24
        ____ October 22, Exam #2, Chapters 6-10
        ____ Chapter 11 - Positioning and Differentiating the Market Offering Through the Product Life Cycle

<9> October 29 & October 31
        ____ Chapter 12 - Developing New Market Offerings
        ____ Chapter 13 - Designing Global Market Offerings

<10> November 5 & 7
        ____ Chapter 14 - Setting the Product and Branding Strategy
        ____ Chapter 15 - Designing and Managing Services

<11> November 12 & 14
        ____ Chapter 15 - continued
        ____ November 14, Exam #3, Chapters 11-15

<12> November 19 & 21
        ____ Chapter 16 - Designing Pricing Strategies and Programs
        ____ Chapter 17 - Designing and Managing Value Networks and Marketing Channels

<13> November 26 & 28
        ____ Chapter 18 - Managing Retailing, Wholesaling, and Market Logistics
        ____ Chapter 19 - Managing Integrated Marketing Communications

<14> December 3 & 5
        ____ Chapter 20 - Managing Advertising, Sales Promotion, Public Relations, and Direct Marketing
        ____ December 5, Exam #4, Chapters 16-20

<15> December 10 & 12
        ____ Chapter 21 - Managing the Sales Force
        ____ Chapter 22 - Managing the Total Marketing Effort