Central Wisconsin Economic Research Bureau
WI.gif (1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
4th Quarter 1995

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16

     The Marshfield‑Wood County economy experienced much growth and development over the past twelve months. For example, the unemployment rate fell to a very low 3.1 percent during Fourth Quarter. Similarly, total employment expanded by 3.1 percent. In addition, the nonfarm sectors posted a gain in their payrolls of 2.8 percent. Many other economic indicators were positive such as the help wanted advertising index and residential construction. 

     Wood county industrial sector employment is presented in Table 7. Every sector except for construction grew over the past twelve months. Manufacturing and services added 500 and 800 persons to their respective payrolls. Trade and government jobs increased by 200 and 100 respectively. The Marshfield Employment Index rose from 158.5 to 165.0 or 4.1 percent form a year ago. This is solid evidence that the local economy participated in the county's growth. 

     Table 8 shows that local merchants fell that store traffic and sales were about the same as last Christmas season. Suggesting that the holiday season activity was somewhat soft. When this group was asked to forecast the future direction of the store activity they expressed the opinion that matters would be moderately better over the next several months when compared to last year. It should be noted there has been a decided downward trend in their level of optimism since 1994. 

     Help wanted advertising in the Marshfield area has leveled off (Table 9). The index was virtually unchanged from a year ago. Nonetheless a 211 for the index is a relatively high mark from a historical standpoint. The U.S. figure for help wanted advertising actually dropped over the course of the year which usually signals a slowdown in job creation. 

     Due to the computerization of records, compatible public assistance figures for Marshfield were not available for Fourth Quarter (Table 10). Over the course of time compatible numbers will become available and included in future reports. 

     Table 11 presents unemployment claim data for Wood county on a weekly average basis. New claims fell from 93 to 81 or 12.9 percent from last year. In contrast total claims rose from 165 to 206 or 24.8 percent from last year. It should be noted the increase, to an undetermined degree, is accounted for by a change in collection procedures. In other words, data are now being collected on a county wide basis rather than just for Marshfield. As time passes the problem in comparability will vanish. 

     Good news comes to the area in the foam of residential construction activity
(Table 12)
. All categories of activity were higher than last year. The number of permits was 11 with an estimated value of $1.1 million. The number of residential alteration permits was 29 with an estimated value of $242 thousand. Given the harsh winter weather the results were encouraging for the area.

     Table 13 presents the nonresidential construction figures for Marshfield. The number of permits was 7 and their value was estimated to be $881 thousand. Further, the number of business alteration permits was 11 and their value is estimated to be $2.9 million. Nonresidential construction activity is volatile from year to year; hence, no percentage changes are given. 

     Table 14 presents financial statistics for the Marshfield area. Bank deposits rose from $234.3 million to $286.7 million or about 22 percent from last year. Lending activity also accelerated at a fast pace climbing from $186.1 million to $226.2 million or again, a healthy 22 percent. These numbers suggest that the Marshfield area economy has expanded over the past twelve months. 

     Clark county data are presented in Table 15 and Table 16. Highlights for Clark county are as follows. Industrial sector employment in Table 15 increased from 8,482 to 8,966 or by 5.7 percent from a year ago. Further, the unemployment rate fell from 7.9 to 5.9 percent over the year, see Table 16. At the same time, total employment rose from 14,726 to 15,600 or 5.9 percent. Thus, this important market area for Marshfield area businesses experienced a marked improvement in its economy over the course of the year.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
December 1994
(Thousands)
Employment
December 1995
(Thousands)
Percent Change
Manufacturing
10.0
10.5
+5.0
Services
16.7
17.5
+4.8
Trade
9.9
10.1
+2.0
Construction
1.5
1.1
-26.7
Government

4.4

4.5
+2.3
Marshfield Employment Index
158.5
165.0
+4.1
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
                                               
Index Value
September 1995
December 1995
Total Sales Compared
     to Previous Year
62
52
Store Traffic Compared
     to Previous Year
55
47
Expected Sales Three
     Months From Now
62
58
Expected Store Traffic
     Three Months From Now
57
58
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
                              
Index Value
1994
1995
Marshfield
(December)
(1980 = 100)
213
211
U.S.
(November)
(1967 = 100)
134
127
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
1994
Fourth Quarter
(Monthly Avg.)
1995
Fourth Quarter
(Monthly Avg.)
Percent
Change
Total Caseload

N/A

2,603

N/A

*Due to programming changes data are now collected on a
county-wide basis as of July 1995
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1994
Fourth Quarter
(Weekly Avg.)
1995
Fourth Quarter
(Weekly Avg.)
Percent
Change
New Claims
93
81

-12.9

Total Claims
165
206
+24.8
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1994
Fourth Quarter
1995
Fourth Quarter
Percent Change
Residential Permits Issued
10
11
+10.0
Estimated Value of
New Homes
$896.5
(thousands)
$1,114.0
(thousands)
+24.3
Number of Housing Units
10
12

+20.0

Residential Alteration
Permits Issued
26

29

+11.5
Estimated Value
of Alterations
$188.8
(thousands)
$242.6
(thousands)
+28.5
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1994
Fourth Quarter
1995
Fourth Quarter
Number of Permits Issued
7
7
Estimated Value of
New Structures
$16,700.0
(thousands)
$881.7
(thousands)
Number of Business Alteration Permits
22

11

Estimated Value
of Business Alterations
$791.3
(thousands)
$2,867.2
(thousands)
*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1994
Fourth Quarter
(Millions)
1995
Fourth Quarter
(Millions)
Percent 
Change
Bank Deposits

$234.3

$286.7

+22.4

Bank Loans
$186.1
$226.2
+21.5
*Data collected by UW Marshfield-Wood County
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
December 1994
December 1995
Percent Change
Manufacturing
2,505
2,620
+4.6
Services
2,074
2,120
+2.2
Trade
1,768
1,827
+3.3
Construction
275
268
-2.5
Government 
1,860
2,131
+14.6
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
December 1994
December 1995
Percent Change
Unemployment Rate
7.9%
5.9%

-25.3

Total Employed
14,726
15,600
+5.9
Total Unemployed
1,271
972
-23.5
Labor Force
15,997
16,572
+3.6
 
Back to 4th Quarter Report

CWERB Home Page

 

E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-3310  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481