Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
4th Quarter 1993

Table 2 Table 3 Table 4 Table 5 Table 6

 

     The regional economy experienced declining unemployment rates in each of the three counties surveyed. Moreover, total employment grew, albeit by a modest rate, one percent, rising from 135.9 to 137.1 thousand over the course of the year. With regard to individual industrial categories, the increasingly important services sector added over 2000 positions to bring its employment total to 44,480. Bright news for our area comes from our key exporting sectors. Industries in this group expanded by about 4.0 percent with employment rising from 27.9 to 29.0 thousand. The goods and services produced in this group bring in much needed dollars from outside sources and help support the region's entire economy. Business executives are optimistic about the future, especially when asked about recent changes in the national economy. This also bodes well for our area. 

     Unemployment rates in the three counties of Central Wisconsin continue to trend downward (Table 2). Fourth quarter results show a sharp decrease in the rates from last year. The seasonally unadjusted unemployment rates were 4.8, 5.3, and 4.7 percent for Portage, Marathon, and Wood Counties respectively. For the region, the labor force weighted rate fell from 5.8 to 5.0 percent over the last twelve months. Likewise, the state and now even the nation are exhibiting declining unemployment rates.
 

     Employment gains were registered in both Portage and Marathon Counties, rising by 3.0 and 1.1 percent (Table 3). In contrast, Wood County's total employment figure dipped by approximately 500 positions or 1.3 percent. Overall, Central Wisconsin employers added nearly 1.0 percent more people to their payrolls compared to fourth quarter 1992. Wisconsin's total employment grew by about 0.4 percent during the same time period.
 

     Service sector and construction employment were two categories which grew over the year, Table 4. Services added approximately 2000 positions for a growth rate of nearly 5.0 percent, while construction increased by.300 employees or about 7.0 percent. Manufacturing and government sector employment was, for all intents and purposes, unchanged from fourth quarter last year. Trade employment increased by 1200 position or 3.9 percent.

     Table 5 shows key industry employment numbers for the region. Lumber and wood products and finance, insurance, and real estate each added 600 people to local payrolls. This represents an increase of 10.7 and 9.2 percent respectively. Food processing employment was unchanged and paper products declined by approximately 100 positions. Overall, these basic industries in Central Wisconsin grew from 27.9 t 29.0 thousand or by nearly 4.0 percent from last year.

     Regional business leaders surveyed for fourth quarter 1993 indicate that the are generally pleased with recent economic changes on the national level (Table 6). For this region the group is slightly above neutral in their assessment of local economic conditions. With regard to the future, the group forecasts that national, local, and industry developments will be positive and help bolster the local situation.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
December 1992
Unemployment Rate
December 1993
Percent
Change
Portage
6.2%
4.8%
-22.6
Marathon
5.8%
5.3%
-8.6
Wood
5.4%
4.7%

-13.0

Central Wisconsin
5.8%
5.0%
-13.8
Wisconsin
4.3%
4.2%
-2.3
United States
7.0%
6.4%
-8.6
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
December 1992
(Thousands)
Total Employment
December 1993
(Thousands)
Percent
Change
Portage
33.4
34.4

+3.0

Marathon

62.9

63.6

+1.1

Wood
39.6
39.1
-1.3
Central Wisconsin
135.9
137.1

+0.9

Wisconsin
2,567.4
2,577.5
+0.4
United States
118,073
120,661
+2.2
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
December 1992 (Thousands)
Employment
December 1993 (Thousands)
Percent Change
Manufacturing
30.5
30.4
-0.3
Durable goods
14.6
14.7
+0.5
Nondurable
goods
15.9
15.7

-1.3

Services
42.5
44.5
+4.8
Trade
30.6
31.8
+3.9
Construction

4.6

4.9

+7.2

Government
17.1
17.1
0
TABLE 5:
EMPLOYMENT IN KEY CENTRAL WISCONSIN INDUSTRIES
Industry
Employment
December 1992
(Thousands)
Employment
December 1993
(Thousands)
Percent
Change
Paper Products

9.5

9.4

-1.1

Lumber and Wood
Products

5.6

6.2

+10.7

Food Processing

4.2

4.2

0

Finance, Insurance,
and Real Estate

8.6

9.2

+7.0

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
September 1993 December 1993
Recent Change in
National Economic Conditions

69

71
Recent Change in
Local Economic Conditions
57
55
Expected Change in
National Economic Conditions
69
70
Expected Change in
Local Economic Conditions

64

66

Expected Change in
Industry Conditions
66
68
 
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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481