Central Wisconsin Economic Research Bureau
WI.gif (1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
The People of Central Wisconsin
A Statistical Portrait
Robert B. Enright, Ph.D.
Professor of Sociology
 University of Wisconsin - Stevens Point
Lawrence A Weiser, Ph.D.
Professor of Business and Economics
 University of Wisconsin - Stevens Point
 

Central Wisconsin achieved a statistical milestone with the census of 1990. The population of our region surpassed the quarter million mark. This report is intended to describe and analyze current demographic, economic, and social characteristics of the people of Central Wisconsin. Our purpose is to provide useful data that will help:  

        -business managers and government administrators make good decisions.
 

        -government officials analyze important issues and plan for future development.
 

       -the general public become aware and understand many characteristics of their community. 

The information in this report was compiled and calculated from the U.S. Bureau of the Census, Wisconsin Department of Administration, Wisconsin Office of Justice Assistance, and Wisconsin Vital Statistics. Central Wisconsin figures are averages of the values for Marathon, Portage, and Wood Counties weighted by the respective populations of those counties.

                             CONTENTS

                            1. Population Growth in Central Wisconsin
                            2. Age Profile
                            3. Families and Households
                            4. Community Characteristics
                            5. Economic Status
                            6. Housing
                            7. Summary and Conclusions

 1.       Population: Size and Change 

The population of Central Wisconsin expanded by 3.7 percent during the 1980s. Of the three counties in the Central Wisconsin area, Portage County had the greatest population growth (6.9%), followed by Marathon County (3.7%), and then Wood County (1.1%). 

There are three demographic factors involved in population growth and decline: births, deaths, and (net) migration. When births exceed deaths, natural increase has occurred. Net migration is the difference between the number of in‑migrants and the number of out‑migrants. 

How much of the growth in the Central Wisconsin area in the decade from 1980 to 1990 is attributable to natural increase, and how much is due to net migration? 

For all three counties in our area, all of the population increase during the 1980's was due to natural increase, and all three counties experienced net out‑migration. Although we grew by 7.7 percent due to natural increase, we lost 4 percent of our population due to net out‑migration, leaving an overall increase of 3.7 percent. 

Wood County had the highest level of out‑migration (5.9%), followed by Marathon County (4.1%), and Portage County (1.3%).
 

The trends in population growth and migration in the Central Wisconsin region paralleled those of the state as a whole. State demographers have estimated that over the past ten years, out‑migration has consumed nearly forty percent of Wisconsin's natural increase.
 

The net migration was not constant over the decade. Most took place during the economic downturn of the early 1980's, and subsequent years seem to have slowed this outflow.
 

Caution is necessary in interpreting net migration figures which are estimates rather than exact numbers, and are calculated by subtracting the natural increase from the total population growth. However, the general conclusion that much of the area's natural increase was consumed by net out‑migration is probably accurate.
 

An advantage of a slowly growing population is the ability of local businesses and governments to provide high quality and well planned services and facilities. A disadvantage is commensurate slow growth in retail sales, construction, and tax revenues.
 

TABLE 1A
Population: Size and Change

 Population of:                              1960                    1970                   1980           1990

 

United States (millions)           180.7                   205.1                   227.8           251.5

Percent change

from previous period                ‑‑‑‑‑                  13.5%                 11.1%          10.4%

 

Wisconsin (thousands)            3,952                   4,418                  4,706            4,892

Percent change

from previous period                 ‑‑‑‑‑                 11.8%                   6.5%            4.0%

 

Central Wisconsin                 184,943              210,360              241,489      250,410

Percent change

from previous period                ‑‑‑‑‑                 13.7%                  14.8%             3.7%

 

Marathon County                     88,874                97,457              111,270       115,400

Percent change

from previous period                ‑‑‑‑‑                    9.7%                 14.2%             3.7%

 

Portage County                       36,964                47,541                57,420         61,405

Percent change

from previous period                ‑‑‑‑‑                 28.6%                  20.8%             6.9%

 

Wood County                            59,105                65,362                72,799        73,605

Percent change

from previous period                 ‑‑‑‑‑                 10.6%                  11.4%            1.1%

 
TABLE 1B
Components of Population Change In
Central Wisconsin, 1980-1990
 

                                      Central WI               Portage               Marathon        Wood
                                                                        County                 County          County
                                      1980‑90                   1980‑90             1980‑90        1980‑90
 

Population change      8,921                       3 985                      4,130                    806
    Percent Change        3.7%                        9.9%                     3.7%                    1.1% 

Births                          37,140                       8,760                   17,165                 11,215 

Deaths                       18,610                       4,030                      8,460                   6,120 

Natural increase        18,530                       4,730                      8,705                  5,095
   Percent Change        7.7%                        8.2%                       7.8%                    7.0%

Net Migration                    ‑9,609                         ‑745                    ‑4,575                ‑4,289
   Percent Change      ‑4.0%                         ‑1.3%                   ‑4.1%                 ‑5.9%

 

2.      Age Profile
 

In 1990, the median age in Central Wisconsin was 32. This is almost one year younger than the national and state averages. The reason for this difference is that our local population has a slightly higher percentage of children (0‑17; 27.5%) than the U.S, which is about two percentage points lower. However, the share of our elderly population (65+) is approximately equal to the national average.
 

Although Portage County is the youngest county in the region, the average age of its population in 1990 is four years older than in 1980. This is primarily due to lower enrollments at UW‑Stevens Point relative to the size of the county population.
 

The percentage of the population consisting of children and elderly persons has been decreasing for the state and region. However, this measure, called the total age dependency ratio, is quite high for Wood County due to a large percentage of elderly residents.
 

TABLE 2
Age Profile
 

                                                        Central             Marathon        Portage       Wood
                                Wisconsin    Wisconsin        County          County      County


Percent of population in each age category: 

    under 18                 26.4%        27.5%              28.1%              25.8%            28.0%

    18 ‑ 64                   60.3%        59.9%              59.3%              63.4%            57.9%

    65 and over           13.3%        12.6%              12.6%              10.8%             14.2%

 

Median age                32.9            32.0                  32.7                  29.4                 33.2

 

Total age

dependency ratio       65.8            67.2                  68.7                  57.7                 72.8

  

3.      Families and Households
 

Marriage and divorce rates have decreased since the last census in Central Wisconsin. The divorce to marriage rate has also declined. The average size of households has significantly decreased in our region with single person households accounting for almost 22 percent of all living units. Married couples constitute only 63 percent of all households which amounts to a 7 percent decrease since 1980.
 

Female headed families continue to increase as a percentage of all households, and now constitute 12.6 percent of all families with children. In Central Wisconsin, 86 percent of children live in two parent households. 

 

TABLE 3

Health and Family Characteristics

 

                                                                Central     Marathon         Portage       Wood
                                         Wisconsin   Wisconsin     County         County        County    

Birth and death rates are averages for 1986‑1990.

Births per 1000                   14.8             14.1            14.6                14.3                13.3

Deaths per 1000                  8.7                7.6              7.8                   6.8                 8.0

Marriages per 1000            8.0                8.0              7.7                   7.5                  8.8

Divorces per 1000               3.6                3.3              3.3                   3.0                 3.6

Divorces/Marriages
per 1000                               455              416             425                 405                 411

Persons per household      2.68             2.77            2.78                2.88                2.68

Percent of households
consisting of married
couples                               58.3%          62.8%        64.2%             60.6%           62.5%

Percent of households
consisting of female
headed families                 9.3%            7.4%           7.4%               6.8%               8.0%

Percent of families
with children that
are female headed           17.4%          12.6%        11.0%             11.8%           15.8%

Percent of children
living with two parents       79.5%          86.0%        87.2%             85.6%           84.6%

Percent of households
consisting of persons
living alone                         24.2%          21.9%        21.0%             21.9%           23.4%

4.      Community Characteristics

          Educational attainment is very important to area citizens and to the businesses and government organizations that employ them. Four‑fifths of Central Wisconsin adults have at least a high school education, which is roughly the same as for the state as a whole, but the proportion of local residents who have college diplomas is below the state average. 

Our communities have a low incidence of crime with Wood County being especially low on property crimes and Marathon County low on violent crimes.
 

Central Wisconsin workers live closer to their jobs than do workers in other parts of the state. The average commuting time for Central Wisconsin residents is a low 15.5 minutes. Only 12 percent of workers regularly commuted outside their county of residence, and a similar percent traveled over 30 minutes to work.
 

Despite the importance of agriculture in Central Wisconsin, only Marathon County has more than 5 percent of its population living on farms. 

TABLE 4
Education, Crime, and Commuting
 

                                                                Central      Marathon         Portage         Wood
                                         Wisconsin   Wisconsin     County            County         County

 Educational attainment (age 25 and over) 

less than high
school graduate                21.4%          22.1%        23.4%             20.3%           21.6%

high school
graduate or more              62.9%          65.3%        64.3%             66.4%           65.9%

college degree
or more                               16.2%          13.3%        12.3%             16.1%           12.6%

Crime rates per 1,000 population. 

property crime rate             41.6             32.6            32.3                36.5                29.9

violent crime rate                 2.6                1.5              1.2                   1.6                   2.0


Commuting patterns, percent of workers that: 

worked outside county
of residence                       21.4%          12.0%        12.0%             13.1%           11.0%

traveled over 30
minutes to work                 18.6%          12.3%        12.7%             12.1%           11.7%

average travel
time to work                         18.0             15.5            16.0                15.0                15.0 

Percent of population living in: 

urban area                         65.7%          54.2%        56.3%             50.8%           53.9%

rural area                            34.3%          45.8%        43.7%             49.2%           46.1%

farm                                     4.0%            5.6%           7.0%               4.7%               4.2%


5.       Economic Status 

Central Wisconsin residents have a strong attachment to the labor force. Two‑thirds of eligible individuals were employed at the time of the Census, and only 5 percent were unemployed. Unemployment rates were very similar to the national average. Marathon County had especially high employment and low unemployment rates.
 

Incomes in our region are somewhat lower than for the state. Portage County's per capita income is the lowest in Central Wisconsin, and Wood County has the highest. However, median family income is almost identical to the state average, and the incidence of poverty in Central Wisconsin is below the state poverty rate. Clearly, Portage County has the highest poverty rate in the area. Special concerns are the high poverty rate for children, and the fact that female headed families with children have only 38 percent of the income received by married couples with children. 

 

TABLE 5
Economic Status
 

                                                                Central     Marathon         Portage           Wood

                                         Wisconsin   Wisconsin     County           County          County

Labor force information:

Employed                       2,386,439     122,042      57,719            30,150          34,173

Unemployed                     130,799         6,174          2,360              1,590            2,224

Not in labor force           1,210,873      60,440       26,238           15,408           18,794

Employment rate               64.0%          64.7%        66.9%             63.9%           61.9%
|
Unemployment rate            5.2%            4.8%           3.9%               5.0%             6.1%

Family Income:

median                             $35,082       $34,957     $34,988          $34,926      $34,933

mean                                 $40,649       $39,750     $40,206          $39,012     $39,649

female headed
family with
children                             $15,322       $16,573     $16,077          $18,456     $15,780

married couples
with children                     $45,509       $44,121     $45,196          $42,150      $44,077

Per capita income           $13,276       $12,597     $12,718          $11,730     $13,130

Poverty rate:                      10.7%           9.3%           7.9%              12.9%            8.5%

Children's poverty rate      14.9%          11.4%        10.3%             13.6%           11.2%

6.       Housing 

Central Wisconsin has significantly lower housing costs than the state as a whole. The median value of homes in our region is 12 percent less than the state average. Portage County has a higher proportion of newer homes, and that pushes up the average value compared to the rest of Central Wisconsin. A very high percentage of owner occupied homes exists in this region. 

TABLE 6
Housing
 

                                                                Central     Marathon         Portage          Wood

                                         Wisconsin   Wisconsin     County            County         County

Percent of housing
units that are owner
occupied                            66.7%         73.2%a       74.7%             70.3%          73.3%

Median year built                1960            1963           1960               1970            1962

Mean value                       $71,337       $59,642     $60,380          $63,278       55,454

Median value                   $62,100       $54,316     $54,600          $58,600      $50,300

7.      Summary and Conclusions 

This report has provided a general overview of Central Wisconsin residents. The information comes mainly from 1990 Census data and should be useful for planning, decision making, and simply understanding our region.
 

For the first time, the population of Central Wisconsin increased to over a quarter of a million. However, the most significant fact is that the rate of growth has slowed dramatically compared to the previous two decades.
 

The people of our area are slightly younger than the average for the state and nation. This situation is due to a higher proportion of children in our local population.
 

Low birth rates, an increase in persons living alone, and an increase in female headed families has resulted in continuing decreases in household size down to 2.8 persons in our region. However, the proportion of children that live with two parents is a rather high 86 percent.
 

Central Wisconsin's population is still 46 percent rural, and that helps explain our low crime rates and short commuting times. Given the rural character of our population, its educational attainment is impressive.
 

Central Wisconsin residents work hard as evidenced by their labor force participation, and their family incomes are comparable to the state average. Except for Portage County, poverty rates are relatively low. An extremely high percent of our population lives in owner occupied homes, and the costs are quite reasonable.

 
Back to 4th Quarter Report

CWERB Home Page

 

E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-3310  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481