Central Wisconsin Economic Research Bureau
WI.gif (1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
4th Quarter 1992

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16

     The Marshfield‑Wood County economy experienced an increase in the unemployment rate during the year. However, the 5.3 percent seasonally unadjusted rate is still low when compared to historic norms. The increase in the unemployment rate results from a fast growing labor force rather than a lack of job creation. Job growth was good with total employment rising 1100 positions or 2.8 percent. 

     Industrial sector employment growth, in contrast, was a scant .33 percent above the year before. Thus, a pause in this important measure took place. Retailers believe that conditions were modestly better in 4th quarter with more improvement likely next quarter. Help wanted advertising rebounded from last year and indicates that more jobs are now being advertised than in 1991. Unemployment claim data were much improved over last year's marks and residential construction was quite robust. Bank lending slowed during 4th quarter, but local deposits fell behind the year earlier total. 

     Table 7 presents Wood County nonfarm sector employment by category. Manufacturing, construction, and government payrolls added 100, 110, and 100 positions respectively over the course of the year. In contrast, services and trade were off the pace established last year by 70 and 100. In sum, the categories listed in Table 7 added approximately 140 positions or an increase of .33 percent. The CWERB Marshfield Employment Index contracted by a scant 1.5 percent. This, along with other data presented in Table 7 suggests that employment was generally stable during the past year. 

     Local merchants tell the CWERB that store traffic and sales compared to last year at the same time were slightly higher (Table 8). However, the readings for December were noticeably lower than those recorded in September. With regard to the future, this panel is more optimistic and expects store traffic and sales to be much better in the quarter ahead. Positive news concerning the national economy is probably playing a role in their forecast of future events. 

     Table 9 displays this quarter's results for help wanted advertising. Advertising for jobs rose 42 points from last year. This increase represents a 32 percent gain in this type of activity. The 171 reading means that 1.7 positions are being currently advertised for every one opening listed in 1980. The national help wanted advertising index gained for the first time in some while by posting a mark of 94 for November. 

     Table 10 presents the public assistance claim data for Marshfield. This measure of local family financial distress shows that new applications on a monthly average basis fell from 79 to 40, a 49 percent contraction. This is a welcome development for the area. Total caseload, in contrast rose from 662 to 775, an increase of 17 percent over the year. 

     Table 11 presents good news for the local area. Initial unemployment claims on a weekly average basis dropped from 90 to 65, a decline of 25 percent. Likewise, total unemployment claims fell even more dramatically, declining from 242 to 162, a contraction of 33.1 percent. This measure of local family distress is clearly sending a positive signal.

     Residential construction was very strong during 4th quarter 1992. Every category except for the estimated value of residential alterations was well above the corresponding 1991 figure (Table 12). Residential permits issued, the estimated value of new residential construction, the number of housing units, and the n residential alteration permits issued were 72, 120, 125, and 24 percent above last year Residential construction is important to monitor because people have to feel confide their economic prospects before committing to such a large purchase. 

     Nonresidential construction in Table 13 is presented without percentage changes this type of investment tends to be very volatile from quarter to quarter. The number o issued for new nonresidential construction was 10 and the estimated value was $773.7 Further, during 4th quarter 18 business alteration permits were issued with an estimated $741.8 thousand, reflecting a significant degree of activity. 

     Table 14 presents local area financial statistics. Bank deposits in the area mad contraction this quarter falling to $208.9 million as compared to $228.6 million in 1991. Just as on the national level, many local investors may be switching their funds from CD's into mutual funds in order to earn higher rates of return. With regard to bank lending, activity jumped million or about 19 percent from a year ago. This is a positive sign for the local economy it means that businesses and households are becoming more active in their spending behavior. 

     Table 15 and Table 16 present economic and labor force data for Clark County. Clark is an important market area for Marshfield area businesses, hence the presentation of the Major highlights for Clark County include a decline in the unemployment rate to 5.6 percent, an increase of 2.4 percent in the number of people employed.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
December 1991
Employment
December 1992
Percent Change
Manufacturing
10,300
10,400
+1.0
Services
15,300
15,230
-0.5
Trade
11,000
10,900
-0.9
Construction
1,230
1,340
+8.9
Government

4,500

4,600
+2.2
Marshfield Employment Index
154.4
151.9
-1.6
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
                                               
Index Value
September 1992
December 1992
Total Sales Compared
     to Previous Year
66
56
Store Traffic Compared
     to Previous Year
64
57
Expected Sales Three
     Months From Now
63
65
Expected Store Traffic
     Three Months From Now
63
69
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
                              
Index Value
1991
1992
Marshfield
(December)
(1980 = 100)
129

171

U.S.
(November)
(1967 = 100)
89

94

 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
1991
Fourth Quarter
(Monthly Avg.)
1992
Fourth Quarter
(Monthly Avg.)
Percent
Change
New Applications

79

40

-49.4

Total Caseload

662

775

+17.1

 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1991
Fourth Quarter
(Weekly Avg.)
1992
Fourth Quarter
(Weekly Avg.)
Percent
Change
New Claims
90

65

-27.8

Total Claims

242

162

-33.1
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1991
Fourth Quarter
1992
Fourth Quarter
Percent Change
Residential Permits Issued
11

19

+72.7
Estimated Value of
New Homes
$920.0
(thousands)

$2,028.0
(thousands)

+120.4
Number of Housing Units
12

27

+125.0

Residential Alteration
Permits Issued
21

26

+23.8
Estimated Value
of Alterations
$188.1
(thousands)

$162.5
(thousands)

-13.6
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1991
Fourth Quarter
1992
Fourth Quarter
Number of Permits Issued
9

10

Estimated Value of
New Structures
$601.3
(thousands)

$773.7
(thousands)

Number of Business Alteration Permits

9

18

Estimated Value
of Business Alterations
$1343.9
(thousands)

$741.8
(thousands)

*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1991
Fourth Quarter
(Millions)
1992
Fourth Quarter
(Millions)
Percent 
Change
Bank Deposits

$228.6

$208.9

-8.6

Bank Loans
$169.1
$201.3

+19.1

*Data collected by UW Marshfield-Wood County
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
December 1991
December 1992
Percent Change
Manufacturing
2,200
2,200
0
Services
1,910
1,940
+1.6
Trade
1,810
1,900
+5.0
Construction
230
200
-13.0
Government 
1,960
1,940
-1.0
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
December 1991
December 1992
Percent Change
Unemployment Rate
7.6%
5.6%

-26.3

Total Employed
12,700
13,000
+2.4
Total Unemployed
1,050
780
-25.7
Labor Force
13,700
13,800
+0.7
 
Back to 4th Quarter Report

CWERB Home Page

 

E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-3310  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481