Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
4th Quarter 1992

Table 2 Table 3 Table 4 Table 5 Table 6

 

     The Central Wisconsin economy continued to do well even though there were a few signs of a pause in 4th quarter 1992. For example, the seasonally unadjusted unemployment rate, while still at a very respectable 5.7 percent, was up from last year's 5.0 percent mark. Another indication of some inertia in the area economy was reflected in industrial sector employment, which remained unchanged at 126.4 thousand over the course of the year. Given the problems the national economy is having generating job growth, this stability is not all bad. However, better news concerning the region comes from the total employment figures for Central Wisconsin. Total employment grew by almost 2.0 percent, or 2400 positions. More encouraging information comes from key sector employment where 600 people were added to area payrolls for a gain of about 2.1 percent. Lastly, business executives remain optimistic and upbeat with regard to the future of the area economy. 

     Portage, Marathon, and Wood Counties all experienced an increase in their employment numbers from a year ago (Table 3). The counties grew by 500, 800, and 1100 positions respectively. There are now 33.8, 62.7, and 40.7 thousand people on the payrolls of Portage, Marathon, and Wood Counties. The state added a very impressive 105,000 jobs for a 4.3 percent growth rate. 

     Seasonally unadjusted unemployment rates climbed in each Central Wisconsin county when compared to last year, Table 2. The unemployment rates were 6.1 percent for Portage County, 5.8 percent for Marathon County, and 5.3 percent for Wood County. For Central Wisconsin, as a region, the rate rose from 5.0 to 5.7 percent. In contrast, the Wisconsin state unemployment rate fell from 5.0 to 4.3 percent, but the U.S. unemployment rate inched higher over the same period and now stands at 7.0 percent. 

     For the first time since the early 1980's, Central Wisconsin industrial sector employment did not exceed the previous year's level (Table 4). As a matter of record, employment in these classifications remained at a stable 126.4 thousand from December 1991 to December 1992. Clearly the slow job market situation nationally is also evident here in Central Wisconsin. The good news is that manufacturing grew by about 1500 positions, and government by about 100. However, services, trade, and construction were all off last year's pace. This was particularly noticeable in construction where employment contracted by 1000 from a year ago. The completion of several major construction projects throughout the region during the past year may explain this drop. 

     Table 5 presents the employment situation in key Central Wisconsin industries. Overall, this group of exporting industries expanded by 600 positions or 2.1 percent. This is a good sign for the local area since these firms represent the foundation of our regional economy. Paper products and lumber and wood products gained 600 and 300 people respectively producing growth rates of 6.1 and 5.8 percent. Food processing was fairly stable over the year, but nonetheless declined by an estimated 100 jobs. Finance, insurance, and real estate employment was also lower by about 200 positions. However, there are still nearly 30,000 people employed in these four important categories. 

     The opinions of the CWERB's panel of regional business executives are presented in Table 6. With regard to recent economic changes, they believe that the national and local situations have improved, the former more so than the latter. For the future, our panel expects the national and regional economies as well as their particular industries to continue to improve. Generally speaking, this group is more optimistic than three months ago.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
December 1991
Unemployment Rate
December 1992
Percent
Change
Portage
4.6%
6.1%
+32.6
Marathon
5.7%
5.8%
+1.8
Wood
5.3%
5.3%

+23.3

Central Wisconsin
5.0%
5.7%
+14.0
Wisconsin
5.0%
4.3%

-14.0

United States
6.8%
7.0%
+2.9
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
December 1991
(Thousands)
Total Employment
December 1992
(Thousands)
Percent
Change
Portage
33.3
33.8

+1.5

Marathon

61.9

62.7

+1.3

Wood
39.6
40.7
+2.8
Central Wisconsin
134.8
137.2

+1.8

Wisconsin
2,462.0
2,567.0
+4.3
United States
116,549
118,073
+1.3
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
December 1991 (Thousands)
Employment
December 1992 (Thousands)
Percent Change
Manufacturing
30.8
32.3
+4.9
Durable goods
13.5
14.6
+8.1
Nondurable
goods
17.4
17.7

+1.7

Services
42.7
42.3
-0.9
Trade
30.8
30.6
-0.6
Construction

5.1

4.1

-19.6

Government
17.0
17.1
+0.6
TABLE 5:
EMPLOYMENT IN KEY CENTRAL WISCONSIN INDUSTRIES
Industry
Employment
December 1991
(Thousands)
Employment
December 1992
(Thousands)
Percent
Change
Paper Products

9.9

10.5

+6.1

Lumber and Wood
Products

5.2

5.5

+5.8

Food Processing

5.2

5.1

-1.9

Finance, Insurance,
and Real Estate

8.7

8.5

-2.3

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
September 1992 December 1992
Recent Change in
National Economic Conditions

57

69
Recent Change in
Local Economic Conditions

62

57
Expected Change in
National Economic Conditions
66
69
Expected Change in
Local Economic Conditions

61

64

Expected Change in
Industry Conditions
63
66
 
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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481