Central Wisconsin Economic Research Bureau

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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
High Tech In Central Wisconsin
Presented by: Yiu-Kwan Fan, Ph.D.
Professor of Economics
University of Wisconsin - Stevens Point
 

The purpose of this report is two-fold: (a) to take an inventory of high tech manufacturing firms in Central Wisconsin, specifically, in Marathon, Portage and Wood counties; (b) to offer some preliminary observations about the diffusion of high technology among business firms in the region, based on their near-term expectations of introducing new skills in their operations.

1.  What is High Tech?

Many definitions of high tech have been suggested. They range from a list of 6 "core" high tech industries (computer and office machines, drugs, communications equipment, electronic components, aircrafts, and guided missiles and space vehicles), to a much longer list of 50 or so industries, including several with a "low tech" image: automobiles, tires, paints and household appliances. The definition used by the Wisconsin Strategic Development Commission consists of 28 three-digit SIC industries, as listed in Table 1.

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2.  High Tech and The Economy

High tech industries are commonly considered to be a major source of economic growth. They generally enjoy relatively high growth rates, as their products move through the early phases of the product cycle. They are also associated with high value-added products, knowledge-intensive production processes, cleaner industrial environment, a high proportion of scientists and engineers in the work force, and growing and relatively stable employment.

However, high tech industries account for only a small proportion of U.S. employment (Figure 1). Their share in total U.S. employment is projected to remain small through the next decade; in fact, high tech industries rank fairly low in their ability to generate employment in the years ahead (Table 2). 

In a paper published in 1984 ("High Technology and Future Employment Opportunities in Wisconsin Communities," The Small City and Regional Community, Vol. 6), Paul Warner and Lawrence Weiser estimated that the high tech employment in 1980 in Marathon, Portage and Wood counties was 12.72%, 0.37% and 2.23%, respectively. In the decade 1980-90, high tech employment in these counties was projected to increase by only
11.5%, 16.6% and 12.4%, respectively. Thus, by 1990 high tech employment will remain a relatively small proportion of total employment in the region.

FIGURE 1

U.S. Proportion of Total Wage and Salary
Workers Employed in High Tech Industries

 

 

 

TABLE 2

 

 

 

 

 

 

HIGH GROWTH VERSUS HIGH TECH INDUSTRIES: 1995 PROJECTIONS

 

 

 

 

U.S. Employment

Absolute

 

 

 

 

 

(Thous)

Change

Percent

 

SIC

Industry Name

1982

1995

(Thous)

Change Rank

 

High-Growth Industry

 

 

 

 

 

51-57,59

Retail trade excl. eating & drinking

11792.0

15070.0

3278.0

.2780

1

739

Misc. business services

3743.0

6183.0

2440.0

.6519

2

 

 

New construction industry

4067.0

6043.0

1976.0

.4859

3

581

Eating & drinking places

5159.0

6742.0

1583.0

.3068

4

806

Hospitals

3016.0

4477.0

1461.0

.4844

5

50,51

Wholesale trade

5585.0

6734.0

1149.0

.2057

6

801-809,

 

 

 

 

 

 

exc 806

Medical services, exc. hospitals

      1664.0

2688.0

1024.0

.6154

7

89

Misc. professional services

      2147.0

3004.0

857.0

.3992

8

82

Educational services (private)

      1882.0

2396.0

514.0

   .2731

9

801-804

Doctor's & dentist's services

      1503.0

2005.0

502.0

.3340

10

61,62

Credit agencies, financial brokers

      1038.0

1518.0

480.0

.4624

11

60

Banking

      1655.0

2120.0

465.0

.2810

12

 

 

Maintenance & repair construction

      1424.0

1882.0

458.0

.3216

13

 

High Tech Industry

 

 

 

 

 

367

Electronic components

561.0

850.0

289.0

.5152

20

381

Engineering & science instruments

226.0

349.0

123.0

.5442

30

382

Measuring & controlling instruments

226.0

349.0

123.0

.5442

30

283

Drugs

199.0

281.0

82.0

.1412

42

366

Communications equipment

424.0

460.0

36.0

.0849

52

386

Photo. equipment & supplies

140.0

177.0

37.0

.2643

77

357

Office & computing machines

47.0

69.0

22.0

   .4681

96

383

Optical instruments

77.0

92.0

15.0

.1948

104

385

Opthalmic goods

77.0

92.0

15.0

.1948

104

SOURCE: U.S. Bureau of labor Statistics, Employment Projections for 1995, March 1984.

 

 

 

3.        High Tech Manufacturing in Central Wisconsin

Focusing on the 26 high tech manufacturing industries in the Wisconsin definition, high tech manufacturing firms in Marathon, Portage and Wood counties are identified by the SIC codes of their major products as reported in Wisconsin Manufacturers Register 1986 (published by Manufacturers' News, Inc,), They are listed in Table 3.

This list is limited to manufacturing firms only. It is intended to be representative and by no means exhaustive. To the extent that some firms may not have included all their product lines in the Register, omissions are more than likely,

Some observations can be made: 

(a) The firms vary greatly in size. In terms of average employment, they range from one person to 1000 workers. This confirms the findings of other studies that there is little correlation between high tech production and firm size.

(b) As expected, the greater Wausau area has the highest concentration of high tech manufacturing firms.

(c) The contribution of high tech firms to the local economy goes far beyond the jobs and payroll provided. They can be viewed as seeds of structural change. If properly nurtured, they can become the foundation for new industrial growth in the region.

 

TABLE 3

HIGH TECH MANUFACTURING FIRMS IN CENTRAL WISCONSIN

 

 

Avg. No.

 

SIC

Firm Name

of Employees

Major Product

MARATHON COUNTY

 

 

Brokaw

 

 

 

2819

Wausau Paper Mills Co.

650

Process paper & sulphite pulp

Marathon

 

 

 

3559

Ceranski Engineering and Machine Inc.

3

Special machining

Mosinee

 

 

 

3842

Mid-State Orthopedics Inc.

4

Orthopedic & prosthetic prod.

Rothschild

 

 

3621

L & S Electric Inc.

40

Electric motors

2821

Reed-Lignin Inc.

140

Lignin chemicals

Schofield

 

 

 

3621

L & S Electric Inc.

30

Electric motors

3822

Westco Inc.

12

Back draft dampers

Stratford

 

 

 

3559

A & B Process Systems

75

Stainless steel equipment

Wausau

 

 

 

3842

Bard Home Health Division

54

Health care products

2851

Hoffers Inc., Paint Division

190

Paints & tempered glass

3621

Marathon Electric Mfg. Corp.

1000

Electric motors & generators

3842

Marathon Rubber Products Co.

80

Protective clothing, rainwear

3554

Murray Machinery Inc.

250

Paper machinery

3694

T-J Rebuilders

5

Electrical components

3843

Tollar Dental Studio

2

Dental prosthetics

2842

Wausau Chemical Corp.

25

Water treatment chemicals

2891

Wausau Coated Products Inc.

20

Adhesive coated labels

3843

Wausau Dental Laboratories

1

Dentures & partials

PORTAGE COUNTY

 

 

Amherst

 

 

 

2899

Seco-Dyne

7

Water treatment chemicals

Stevens Point

 

 

3823

Great Lakes Soft Water Co.

4

Water conditioning equipment

3622

Woodward Governor Co.

83

Prime movers controls & access.

WOOD COUNTY

 

 

Marshfield

 

 

 

3843

Hermanson's Dental Studio Marshfield

7

Dental prosthetics

3551

Paget Equipment Co., Inc.

30

Dairy equipment

Port Edwards

 

 

2819

Vulcan Materials Co., Chemical Division

70

Chlorine, caustic soda

Wisconsin Rapids

 

 

2819

 

8

Liquid aluminum sulfate

Source:  Wisconsin Manufacturers Register 1986, (Manufacturer's News, Inc.)

4.  High Tech Applications and New Job Skill 

Another important aspect of high tech is that the application of high tech products and processes to production and daily operations promises to increase productivity in most business firms, whether or not they are directly related to high tech manufacturing. In fact, the diffusion of high technology in the business sector tends to have greater impact on economic development than the direct employment effect of high tech manufacturing.

It is difficult to gauge the diffusion of high tech in the business sector. What is attempted here is to make inferences based on some of the findings in the Central Wisconsin Private Industry Council Employer Survey conducted by Yiu-Kwan Fan, Jay Poutinen and Paul Warner in 1984, which covered Adams, Marquette, Portage, Waushara and Wood counties. The results are meant to suggest tendencies, and should be considered very tentative.

In the survey, among other things, the respondent firm was asked if it anticipated a need for new job skills in the next 5 years, and to identify the occupational categories and specific skills that the firm would need. Of the 532 firms responding to the survey, 261 anticipated needs for new job skills in the next 5 years.

An analysis of the characteristics of the 261 firms shows that:

(a) The proportion is pretty uniform across all industries, with manufacturing and contract construction slightly higher (Table 4).

(b) The proportion is higher among larger firms than smaller firms (Table 5).

The occupational skills identified to be in growing demand are categorized in Table 6. Of the 597 entries, the most frequent ones are computer-related jobs, including "computer specialists," "computer operator" and simply "computer" with no job specifications. Together they constitute about 23% of all job entries considered by the respondents to be in growing demand. Besides computer specialists, other occupations in the professional and technical category should also be instrumental to high tech diffusion.

The emerging picture is that there is much awareness of the need for high tech applications and technological improvement among business firms across all industries, and the firm size (therefore available resources) may determine the rate at which new technology is to be introduced.

TABLE 4

DISTRIBUTION OF FIRMS ANTICIPATING NEW SKILLS BY SIZE

 

Firm Size By Average

Number of

No. Anticipate

Percent

Annual Employment

Firms

New Skills

 

       1 - 4

250

108

43.2%

         5 - 20

173

93

53.8%

     21 - 50

56

25

44.6%

     51 - 99

25

15

60.0%

   100 - 499

21

14

66.7%

     > = 500

7

  6

85.7%

 

 _________

  ________

 

 

 532

  261

 

TABLE 5

DISTRIBUTION OF FIRMS ANTICIPATING NEW SKILLS BY INDUSTRY

Industry

No. Firms

No. Anticipate

Percent

 

 

New Skills

 

Agri. services

35

15

42.9%

Contract construction

49

32

65.3%

Retail & wholesale trade