Central Wisconsin Economic Research Bureau
WI.gif (1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D. 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
4th Quarter 2007

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Figure 7 Figure 8
Figure 9
Figure 10 Table 14 Table 15 Figure 11 Figure 12 Figure 13 Figure 14

     A summary of this section of the report is as follows.  Industrial sector employment fell by 0.6 percent from last year; the retailer confidence index  for Marshfield indicates modest improvement will take place in the retail sector; help wanted advertising has improved; public assistance claims and unemployment claims declined from fourth quarter 2006 levels; residential construction permits were very low in late 2007; nonresidential construction was at about the same level as a year ago; and lastly, Clark County’s economy expanded over the past twelve months.

       Table 7 represents the state’s employment estimates that are based on a survey of establishments.  Total nonfarm employment contracted by 200 positions or by 0.6 from a year ago.  Construction & natural resources and government employment contracted the most, by 12.3 percent and 21.5 percent respectively.  The other seven sectors in Table 7 experienced growth.  Even manufacturing, which has seen tough times, grew by an estimated 200 jobs or 2.9 percent.  The information & business services sector improved the most, adding 400 jobs over the past twelve months.

      Table 8 gives the CWERB survey results of local merchants.  When asked about total sales compared to last year they thought matters were slightly ahead of last year’s pace.  However, store traffic was thought to be somewhat lower.  When asked to forecast expected sales and traffic three months from now, they indicated that sales and traffic would be slightly improved over 2007 levels.

      Help wanted advertising in Table 9 shows that it improved a bit from last year’s mark.  Meanwhile the U.S. figure declined rather sharply.  Even though newspaper advertising only accounts for a small part of the total amount of jobs available, economists still believe it to be a reliable predictor of future labor market activity and of the future direction of unemployment rates.

      The data in Table 10 and Table 11 give us some sense as to the level of local family financial distress.  Table 10 shows that public assistance on a monthly average fell from 82 to 66 over the past twelve months.  Over the same period Table 11 shows that the number of new unemployment claims contracted by 3.4 percent.  Similarly, total unemployment claims declined by 4.8 percent in Wood County.

      Residential construction activity in Table 12 shows that alteration activity outpaced home construction.  The number of new permits fell from just 6 to 4 and their estimated value fell from $2.2 to $1.3 million over the year.  However, the number of residential alteration permits climbed from 13 to 17 or nearly 31 percent.  The associated value of this activity increased from $174.7 to $246.7 thousand or by 41.2 percent over the year.

      Nonresidential construction saw 3 projects taking place in fourth quarter 2007.  The estimated value was $545 thousand (Table 13).  The number of business alteration permits reached 30 in fourth quarter 2007.  These alteration projects were valued at $2.3 million.  In sum, it appears there was little overall change in nonresidential activity between 2006 and 2007.

      Table 14 and  Table 15 present Clark County economic statistics.  Total nonfarm employment grew by 6.8 percent or 700 jobs since fourth quarter 2006.  Except for financial activities, leisure & hospitality, and government, all other sectors registered gains in their employment totals.  Clark County’s unemployment rate fell from 5.9 to 5.4 percent and the total number of people employed expanded from 16,965 to 17,189 or by 1.3 percent since fourth quarter 2006.

 
 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 

Employment
December 2006 (Thousands)

Employment
December 2007 (Thousands)

Percent Change

Total Nonfarm 44.7 44.5 -0.6
Total Private 37.7 38.9 +3.1
Construction & Natural Resources 1.5 1.3 -12.3
Manufacturing 5.7 5.9 +2.9
Trade 6.9 7.2 +4.8
Transportation & Utilities 3.7 4.0 +7.1
Financial Activities 1.1 1.1 +4.5
Education & Health Services 10.8 11.0 +2.2
Leisure & Hospitality 3.0 3.0 +1.2
Information & Business Services 4.9 5.3 +7.7
Total Government 7.1 5.6 -21.5

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TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
September 2007 December 2007
Total Sales Compared
     to Previous Year

54

55

Store Traffic Compared
     to Previous Year

42

48

Expected Sales Three
     Months From Now
58

53

Expected Store Traffic
     Three Months From Now
54

53

100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
2006 2007
Marshfield
(December)
(1980 = 100)
77

87

U.S.
(November)
(1987 = 100)
30 21
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
  2006
Fourth Quarter
(Monthly Avg.)
2007
Fourth Quarter
(Monthly Avg.)
Percent
Change
Total Caseload

82

66

-19.5

 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
  2006
Fourth Quarter
(Weekly Avg.)
2007
Fourth Quarter
(Weekly Avg.)
Percent
Change
New Claims

325

314

-3.4

Total Claims

1349

1284

-4.8

 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2006
Fourth Quarter
2007
Fourth Quarter
Percent Change
Residential Permits Issued 6 4 -33.3
Estimated Value of
New Homes
$2,155.0
(thousands)
$1,295.5
(thousands)
-39.9
Number of Housing Units

9

12

+33.3
Residential Alteration
Permits Issued

13

17

+30.8

Estimated Value
of Alterations
$174.7
(thousands)
$246.7
(thousands)

+41.2

*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2006
Fourth Quarter
2007
Fourth Quarter
Number of Permits Issued

4

3

Estimated Value of
New Structures
$695.0
(thousands)
$545.0
(thousands)
Number of Business Alteration Permits

23

30

Estimated Value
of Business Alterations
$2,202.0
(thousands)
$2,334.4
(thousands)
*Data collected by UW Marshfield-Wood County
 
 
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TABLE 14:
CLARK COUNTY EMPLOYMENT BY SECTOR

 

Employment
December 2006 (Thousands)

Employment
December 2007 (Thousands)

Percent Change

Total Nonfarm 10.6 11.3 +6.8
Total Private 8.6 9.3 +7.7
Construction & Natural Resources 0.6 0.6 +3.2
Manufacturing 2.9 3.1 +8.2
Trade 1.5 1.7 +11.3
Transportation & Utilities 0.5 0.6 +22.6
Financial Activities 0.3 0.3 -9.3
Education & Health Services 1.3 1.6 +20.6
Leisure & Hospitality 0.7 0.6 -21.0
Information & Business Services 0.8 0.8 +3.9
Total Government 2.1 2.1 -2.1
 

TABLE 15:
CLARK COUNTY EMPLOYMENT STATISTICS

  December 2006 December 2007
Percent Change
Unemployment Rate

5.9%

5.4%

-8.9

Total Employed

16,965

17,189

+1.3

Total Unemployed

1,061

974

-8.2

Labor Force

18,026

18,163

+0.8

 

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University of Wisconsin-Stevens Point
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