Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D. 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
4th Quarter 2006

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Figure 7 Figure 8
Figure 9
Figure 10 Table 14 Table 15 Figure 11 Figure 12 Figure 13 Figure 14

     A summary of the Marshfield section of the report is as follows: total nonfarm employment has increased by 3.7 percent; retailers indicated that store traffic and sales were unchanged from a year ago; help wanted advertising increased a great deal over the year; public assistance claims were lower and unemployment claims were up over last year’s amounts; residential construction expanded in activity; and the building of nonresidential structures was lower than a year ago.

     Total nonfarm employment in Wood county increased by 3.7 percent from a year ago (Table 7).  Total nonfarm employment estimates are based on a survey of business firms.  Most sectors in the survey expanded by a healthy amount.  Approximately 3.6 thousand jobs were added to the county’s payroll.  However, the manufacturing sector contracted from 6.5 to 5.7 thousand jobs or by 12.3 percent from last year. 

     Retailer confidence for Marshfield is given in Table 8.  Total sales and store traffic were judged to be at about the same level as last year.  Our panel of local merchants believes expected sales and expected store traffic will be marginally better three months from now compared to a year earlier.

     Help wanted advertising in Marshfield area grew from 60 to 77 from last year (Table 9).  This pick up in advertising bodes well for local job seekers.  The U.S. help wanted figure actually fell over the past twelve months.  Help wanted advertising captures only a small portion of the number of openings in an area.  Nevertheless, it is a good barometer of the future direction of the overall job market.

     Tables 10 and 11 are given to provide information on the levels of family financial distress in Wood County.  Public assistance claims in Wood County on a monthly average basis fell from 91 to 88 claims or by 3.3 percent over the past twelve months.  However, unemployment claims data for the county tell a somewhat different story.  New claims on a weekly average basis rose from 286 to 325 or by 13.6 percent from fourth quarter 2005.  Likewise, total claims increased from 1,290 to 1,349 or by 4.6 percent over the same period.

     Table 12 presents residential construction in the Marshfield area.  The number of permits was 6 and the estimated value of activity was $2.2 million.  The permits represent 9 new housing units.  New home construction figures were above last year’s marks.  However, alteration activity was generally lower than last year.  The number of alteration permits fell from 100 to 13 and the value of this activity contracted from $854 thousand to $175 thousand.  Due to the volatile nature of nonresidential construction no percentage changes are given.  The number of permits issued was 4 and the value $695 thousand.  The number of business alteration permits reached 23 in fourth quarter and they are estimated to have a value of $2.2 million (Table 13).

     Figures 7 to 10 pertaining to Wood County’s employment level, unemployment level, unemployment rate, and labor force are presented to depict how these indicators have trended in the area from 2003 to 2006.  The reader will gain a greater appreciation of the overall economic trends for Wood County.

     Tables 14 and 15 present economic data on Clark County.  The county is an important market area for Marshfield businesses.  Highlights for Clark includes: total nonfarm employment is up by 2.9 percent; total employment has risen by 4.3 percent; and the manufacturing sector expanded by approximately 3.6 percent.  In addition, figures 11 to 14 are presented for Clark County and show the trends in the employment level, the unemployment level, the unemployment rate, and the labor force.

 
 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 

Employment
December 2005 (Thousands)

Employment
December 2006 (Thousands)

Percent Change

Total Nonfarm 43.1 44.7 +3.7
Total Private 37.7 37.7 0
Construction & Natural Resources 1.5 1.5 0
Manufacturing 6.5 5.7 -12.3
Trade 6.7 6.9 +3.0
Transportation & Utilities 3.4 3.7 +8.8
Financial Activities 1.2 1.1 -8.3
Education & Health Services 10.5 10.8 +2.9
Leisure & Hospitality 3.0 3.0 0
Information & Business Services 4.9 4.9 0
Total Government 5.4 7.1 +31.5

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TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
September 2006 December 2006
Total Sales Compared
     to Previous Year

56

50

Store Traffic Compared
     to Previous Year

56

48

Expected Sales Three
     Months From Now
54

59

Expected Store Traffic
     Three Months From Now
52

55

100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
2005 2006
Marshfield
(December)
(1980 = 100)
60

77

U.S.
(November)
(1987 = 100)
38 30
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
  2005
Fourth Quarter
(Monthly Avg.)
2006
Fourth Quarter
(Monthly Avg.)
Percent
Change
Total Caseload

91

88

-3.3

 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
  2005
Fourth Quarter
(Weekly Avg.)
2006
Fourth Quarter
(Weekly Avg.)
Percent
Change
New Claims

286

325

+13.6

Total Claims

1290

1349

+4.6

 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2005
Fourth Quarter
2006
Fourth Quarter
Percent Change
Residential Permits Issued 4 6 +50.0
Estimated Value of
New Homes
$800.3
(thousands)
$2,155.0
(thousands)
+169.3
Number of Housing Units

4

9

+125.0
Residential Alteration
Permits Issued

100

13

-87.0

Estimated Value
of Alterations
$853.6
(thousands)
$174.7
(thousands)

-79.5

*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2005
Fourth Quarter
2006
Fourth Quarter
Number of Permits Issued

9

4

Estimated Value of
New Structures
$12,688.0
(thousands)
$695.0
(thousands)
Number of Business Alteration Permits

11

23

Estimated Value
of Business Alterations
$1,517.1
(thousands)
$2,202.0
(thousands)
*Data collected by UW Marshfield-Wood County
 
 
FIGURE 7:
 
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FIGURE 8:

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FIGURE 9:

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FIGURE 10:

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TABLE 14:
CLARK COUNTY EMPLOYMENT BY SECTOR

 

Employment
December 2005 (Thousands)

Employment
December 2006 (Thousands)

Percent Change

Total Nonfarm 10.3 10.6 +2.9
Total Private 8.2 8.6 +4.9
Construction & Natural Resources 0.5 0.6 +20.0
Manufacturing 2.8 2.9 +3.6
Trade 1.5 1.5 0
Transportation & Utilities 0.5 0.5 0
Financial Activities 0.3 0.3 0
Education & Health Services 1.2 1.3 +8.3
Leisure & Hospitality 0.8 0.7 -12.5
Information & Business Services 0.8 0.8 0
Total Government 2.0 2.1 +5.0
 

TABLE 15:
CLARK COUNTY EMPLOYMENT STATISTICS

  December 2005 December 2006
Percent Change
Unemployment Rate

5.3%

5.9%

+11.0

Total Employed

16,268

16,965

+4.3

Total Unemployed

911

1,061

+16.5

Labor Force

17,179

18,026

+4.9

 

FIGURE 11:

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FIGURE 12:

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FIGURE 13:

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FIGURE 14:

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University of Wisconsin-Stevens Point
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