Central Wisconsin Economic Research Bureau

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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 

Randy F. Cray, Ph.D.

Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
4th Quarter 2006
 

Table 2 Table 3 Table 4 Table 5 Table 6 Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Figure 6

     A summary of the results for this quarter is as follows: unemployment rates are generally lower in the region; total employment has expanded by about 1.6 percent over the year; industrial sector employment totals have grown by 2.1 percent over the same period; central Wisconsin sales tax distributions collected by the state may not accurately reflect local conditions; and area business executives are modestly upbeat about the economy.

     Unemployment rates  throughout the region were generally lower than a year ago
(Table 2).  The lone exception being the increase from 3.7 percent to 4.1 percent Marathon county.  The rates in Portage and Wood counties declined to 4.0 percent and 4.8 percent respectively.  Wisconsin’s rate rose to 4.5 percent over the period.  Meanwhile the U.S. unemployment rate dropped to 4.3 percent.  Please note, due to rounding, an area’s unemployment rate may show no change.  However, changes at the second decimal place may have occurred and these changes are reflected in the table’s percentage column.

     Employment growth in the region has been impressive (Table 3).  Portage, Marathon, and Wood counties grew by 1.6, 3.7, and 3.9 percent from a year ago.  Total central Wisconsin employment increased from 148.6 thousand to 152.2 thousand or by 2.4 percent since December 2005.  Wisconsin added around 50,000 positions or grew 1.7 percent over the same period.  The U.S. added 2.2 percent to its payrolls or about 3.2 million jobs over the course of the year.

     Industrial sector employment in Table 4 comes from a survey of business firms.  Total nonfarm employment grew by 2.1 percent over the year.  The number of nonfarm positions rose from 150.5 thousand to 153.7 thousand over the year.  Sectors experiencing job growth were transportation and utilities, leisure and hospitality, information and business services, education and health services, and government.  On the negative side of the ledger, construction, manufacturing, and trade all experienced declines in their respective payrolls.

     Sales tax distributions from the state back to the three counties were lower than a year ago (Table 5).  The state’s distributions to the local areas may not accurately reflect the amount of economic activity in the counties.  These disappointing results may have more to do with technical problems at the state level than local retail activity.  Taken at face value, the distributions would suggest a rather sharp downturn in retail activity.  This seems to be at variance with other observations on the economy and the level of retail activity.

     The CWERB survey of regional business executives is done to gain their views on the economy (Table 6).  This group believes that recent economic changes at the national and local levels have been marginally positive.  In other words, matters have improved slightly.  This group is somewhat more upbeat about the future direction of the nation, the local area, and the economic condition in their particular business.  Hopefully their forecast comes to fruition for the people of our region. 

     Figures 2 to 6 in this section of the report present trends in the Wisconsin employment level, the unemployment level, the unemployment rate, the labor force, the average manufacturing wage, and the employment trend in educational and health services for the years 2003 to 2006.  The figures show how these important variables have changed in Wisconsin and give the reader a better appreciation of the recent economic history of the state.   

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
December 2005
Unemployment Rate
December 2006
Percent
Change
Portage 4.0%

4.0%

0

City of Stevens Point 4.7% 4.6% -2.1
Marathon 3.7%

4.1%

+9.3
Wood

5.0%

4.8% -3.3
Central Wisconsin 4.1% 4.3% +4.9
Wisconsin 4.5% 4.5% +1.0
United States

4.6%

4.3%

-8.3

TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
December 2005
(Thousands)
Total Employment
December 2006
(Thousands)
Percent
Change
Portage

39.5

40.1

+1.6

City of Stevens Point 13.4 13.9 +3.7
Marathon

71.1

72.6

+2.0

Wood

38.1

39.5

+3.9

Central Wisconsin

148.6

152.2

+2.4

Wisconsin

2,909.9

2,958.7

+1.7

United States

142,918

146,080

+2.2

TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 

Employment
December 2005 (Thousands)

Employment
December 2006 (Thousands)

Percent Change

Total Nonfarm 150.5 153.7 +2.1
Total Private 131.3 132.0 +0.5
Construction & Natural Resources 5.6 5.3 -5.4
Manufacturing 29.5 28.8 -2.4
Trade 27.9 27.5 -1.4
Transportation & Utilities 8.0 8.4 +5.0
Financial Activities 10.4 10.4 0
Education & Health Services 21.7 21.9 +0.9
Leisure & Hospitality 10.6 11.7 +10.4
Information & Business Services 17.5 17.9 +2.3
Total Government 19.2 21.8 +13.5

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TABLE 5:
COUNTY SALES TAX DISTRIBUTION

  2005 Sales Tax
Fourth Quarter
(Thousands)
2006 Sales Tax
Fourth Quarter
(Thousands)
Percent
Change
Portage County $1,254.7 $1,203.2 -4.1
Marathon County $2,805.0 $2,662.8 -5.1
Wood County $1,184.7 $1,088.9 -8.1
TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value

September 2006

December 2006
Recent Change in
National Economic Conditions

45

54

Recent Change in
Local Economic Conditions
51 54
Expected Change in
National Economic Conditions
48 55
Expected Change in
Local Economic Conditions
51

57

Expected Change in
Industry Conditions
50 55

100 = Substantially Better                50 = Same                  0 = Substantially Worse

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FIGURE 4:

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FIGURE 5:

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FIGURE 6:

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481