Central Wisconsin Economic Research Bureau

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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 

Randy F. Cray, Ph.D.

Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
4th Quarter 2005
 

Table 2 Table 3 Table 4 Table 5 Table 6

     Central Wisconsin unemployment rates were generally higher than a year ago.  Only Portage County registered a decline.  Total employment was also generally lower.  Only Portage County registered an improvement in its total payroll.    Nonfarm employment in the three-county area was only slightly higher than a year ago.  The decline in manufacturing has been the primary drag on employment growth in our region.  Sales tax collections were higher in all three counties suggesting an increase in retail activity.  Lastly, business executives are upbeat about future economic conditions.   

     Unemployment rates for all of the reporting areas are given in Table 2.  The seasonally unadjusted unemployment rates in Portage and Wood Counties fell to 4.0 percent and to 5.0 percent respectively over the course of the year.  Marathon County registered a very low 3.7 percent unemployment rate.  However, this was up from the 3.5 percent mark of twelve months ago.  The Wisconsin unemployment rate, likewise, rose from 4.3 percent to 4.5 percent over the same time period.   

     A state survey of households provides the employment estimates for the various regions presented in Table 3.  Portage County was the only area to post a gain in total employment.  Portage County payrolls are estimated to have expanded by 2.1 percent from a year ago.  Meanwhile Marathon and Wood Counties payrolls contracted by 5.0 percent and 2.8 percent respectively.  Employment in Wisconsin fell as well, declining by about 0.7 percent.  The United States, however, added almost 2.0 percent to its payroll since 2004.   

     Table 4 gives central Wisconsin employment change by sector.  These estimates are derived from a state sponsored survey of business firms.  Total nonfarm employment was virtually unchanged over the course of the year, rising by about 0.1 percent.  Manufacturing continues to be a problem spot for the economy because this sector continues to lose employment.  For the record, manufacturing is down in the region from 30 thousand to 29.5 thousand people over the past year.  Education and health services and information and business services registered the largest gains over the year.  Lastly, government employment in the three-county area is down by about 2.0 percent.   

     Retail activity in the central Wisconsin area is proxied by the data given in
Table 5.  Sales tax distributions were higher in all three counties when compared to last year's totals.  Portage County collections were up by almost 11 percent, while Marathon County posted a 3.7 percent gain, and Wood County sales tax collections rose by nearly 6.5 percent. 

     The CWERB survey of regional business people is given in Table 6.  This group indicates that recent economic changes at the national and local levels are little changed from a year ago.  When we asked them to forecast what conditions are likely to prevail in the nation, local area, and with their particular industry they felt that matters would definitely improve in the next several quarters. 

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
December 2004
Unemployment Rate
December 2005
Percent
Change
Portage 4.1%

4.0%

-2.8

City of Stevens Point N/A 6.5% N/A
Marathon 3.5%

3.7%

+7.1
Wood

5.1%

5.0% -1.5
Central Wisconsin 4.1% 4.1% 0
Wisconsin 4.3% 4.5% +4.1
United States

5.1%

4.6%

-9.7

TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
December 2004
(Thousands)
Total Employment
December 2005
(Thousands)
Percent
Change
Portage

38.7

39.5

+2.1

City of Stevens Point N/A 13.2 N/A
Marathon

74.9

71.1

-5.0

Wood

39.2

38.1

-2.8

Central Wisconsin

152.7

148.6

-2.7

Wisconsin

2,931.4

2,909.9

-0.7

United States

140,278

142,918

+1.9

TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 

Employment
December 2004 (Thousands)

Employment
December 2005 (Thousands)

Percent Change

Total Nonfarm 150.4 150.5 +0.1
Total Private 130.8 131.3 +0.4
Construction & Natural Resources 5.7 5.6 -1.8
Manufacturing 30.0 29.5 -1.7
Trade 28.0 27.9 -0.4
Transportation & Utilities 7.9 8.0 +1.3
Financial Activities 10.2 10.4 +2.0
Education & Health Services 21.4 21.7 +1.4
Leisure & Hospitality 10.5 10.6 +1.0
Information & Business Services 17.2 17.5 +1.7
Total Government 19.6 19.2 -2.0

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TABLE 5:
COUNTY SALES TAX DISTRIBUTION

  2004 Sales Tax
Fourth Quarter
(Thousands)
2005 Sales Tax
Fourth Quarter
(Thousands)
Percent
Change
Portage County $1,130.9 $1,254.7 +10.9
Marathon County $2,704.7 $2,805.0 +3.7
Wood County $1,113.9 $1,184.7 +6.4
TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value

September 2005

December 2005
Recent Change in
National Economic Conditions

60

46

Recent Change in
Local Economic Conditions
59 52
Expected Change in
National Economic Conditions
55 61
Expected Change in
Local Economic Conditions
56

62

Expected Change in
Industry Conditions
57 65

100 = Substantially Better                50 = Same                  0 = Substantially Worse

 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481