Central Wisconsin Economic Research Bureau

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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Wisconsin Rapids Area
4th Quarter 2004

 
Table 7 Figure 1 Table 8 Table 9 Table 10 Figure 2 Figure 3 Figure 4 Figure 5 Figure 6

A summary of the economic variables for Wisconsin Rapids is as follows.  The unemployment rate in Wood County declined from 5.3 to 4.9 percent over the past twelve months.  Total employment in the county was virtually unchanged.  Similarly the number of nonfarm jobs was for all intent and purposes unchanged from a year ago.  Public assistance claims and unemployment claims are well below last year's marks.  Lastly figures 1 through 6 show how the Wood County economy has fared over the 1990-2004 time frame.

Table 7 gives a detailed presentation of Wood County employment change by major industrial sector.  This data is compiled by the government from a survey of business firm payroll data.  Total nonfarm employment is estimated to have declined by 0.4 percent from last year.  Declines in manufacturing employment continued to be a drag on the economy; it was down by 5.4 percent from last year.  Also, trade has declined by an estimated 2.8 percent over the period.  It is clear that problems associated with the paper industry in south Wood County are driving these results and are also influencing the trade numbers.  However, the good news is that just about every other sector in Wood County experienced a decent amount of job expansion.  For example, transportation and utilities, education and health services, leisure and hospitality, and information and business all posted job gains.

            Figure 1 shows how paper manufacturing employment has trended over the past number of years.  The high point in employment came around 1997 when almost 52,500 people were employed.  At the beginning of 2005 the number of people employed contracted to around 38,000.  The decline of about 15,000 positions reflects the difficult economic conditions facing the paper manufacturing industry in Wisconsin.  Slumps in worldwide demand and cheap imports have played a key role in this situation.

            The help wanted advertising index for the Wisconsin Rapids area is given in Table 8.  In December the reading stood at 73.  This means there was .73 of a position being advertised for every 1.00 position advertised in the base year.  There was no number for the year 2003 because the CWERB commenced collecting data on advertising in 2004.  The amount of advertising at the national level remains at a low level, at a mark of 36.

            Table 9 presents some good news for the area in terms of a reduction in family financial distress.  Public Assistance claims on a monthly average basis declined from 104 to 91 or about 12.5 percent in our year over comparison.  More good news comes in table 10.  Unemployment claims in Wood County are much lower than one year ago (Table 10).  New claims on a weekly average fell from 359 to 279 for a percentage decrease of 22.3.  Likewise total claims dropped sharply from 1,670 to 1,247 or by 25.3 percent.  Perhaps these measures of local family distress signal a more robust economic situation in the near future.

            Figure 2 presents Wisconsin average weekly earnings in paper and allied products manufacturing.  The latest figures available suggest a rebound has taken place in earnings.  Earnings per week are now about $825 per week.  This represents an improvement from around $800 per week from a couple of years ago.  The chart also shows that from 1998 the level of weekly earnings has been fairly flat.  This of course reflects the overall economic condition of the industry and the difficult times it has faced in recent years.  Hopefully the rebound in the national and world economy will help to correct this situation.

            Figure 3 shows the historic trend for Wood County employment.  In addition the employment level in Wood has been trending upward over the latter part of 2004.  Figure 4 shows the seasonal fluctuations of unemployment in the county, and Figure 5 gives the unemployment rate movements since 1990.  Currently the rate is below 5 percent.  Lastly, Figure 6 shows that the labor force continues its upward trend in the county which should bode well for area employers in search of additional workers.  All of these figures paint a comprehensive picture of the employment situation in Wood County from 1990 to the present.

 

TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR

  Employment
December 2003 (Thousand)
Employment
December 2004 (Thousands)
Percent Change
Total Nonfarm 44.7 44.5 -0.4
Total Private 39.2 39.2 0
Construction & Natural Resources 1.7 1.7 0
Manufacturing 7.4 7.0 -5.4
Trade 7.1 6.9 -2.8
Transportation & Utilities 3.2 3.3 +3.1
Financial Activities 1.2 1.2 0
Education & Health Services 11.1 11.2 +0.9
Leisure & Hospitality 2.7 2.8 +3.7
Information & Business Services 4.8 5.0 +4.2
Total Government 5.5 5.4 -1.8
 

FIGURE 1:

Economagic: Economic Chart Dispenser

 

TABLE 8:
HELP WANTED ADVERTISING IN WISCONSIN RAPIDS

 
Index Value
2003 2004
Wisconsin Rapids
(December)
1980 = 100
NA 73
U.S.
(November)
1987 = 100
38 36
 

TABLE 9:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY

  2003
Fourth Quarter
(Monthly Avg.)
2004
Fourth Quarter
(Monthly Avg.)
Percent
Change
New Applications N/A N/A N/A
Total Caseload 104 91 -12.5
 

TABLE 10:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY

  2003
Fourth Quarter
(Weekly Avg.)
2004
Fourth Quarter
(Weekly Avg.)
Percent
Change
New Claims 359 279 -22.3
Total Claims 1,670 1,247 -25.3
 

FIGURE 2:

Economagic: Economic Chart Dispenser

 

FIGURE 3:

Economagic: Economic Chart Dispenser

 

FIGURE 4:

Economagic: Economic Chart Dispenser

 

FIGURE 5:

Economagic: Economic Chart Dispenser

 

FIGURE 6:

Economagic: Economic Chart Dispenser

 

Back to 4th Quarter 2004 Report

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481