Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D. 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
4th Quarter 2004

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15

            The results for the area are mixed this quarter.  Some indicators of economic performance were very good.  On the other hand, some were weaker than one would have hoped to see.  However, with the state and national economies appearing to be picking up a lot of momentum this should bode well for the local economy.

Table 7 gives a detailed presentation of Wood County employment change by major industrial sector.  This data is compiled by the government from a survey of business firm payroll data.  Total nonfarm employment is estimated to have declined by 0.4 percent from last year.  Declines in manufacturing employment continued to be a drag on the economy; it was down by 5.4 percent from last year.  Also, trade has declined by an estimated 2.8 percent over the period.  It is clear that problems associated with the paper industry in south Wood County are driving these results and are also influencing the trade numbers.  However, the good news is that just about every other sector in Wood County experienced a decent amount of job expansion.  For example, transportation and utilities, education and health services, leisure and hospitality, and information and business all posted job gains.

            Retailer confidence in Marshfield is presented in Table 8.  This panel believes that store sales were ahead of last year's pace but traffic was deemed to be lower.  In contrast, this group was quite optimistic about future level of sales and store traffic.  Given the importance of retail activity, it would bode well for the economy if their forecast materializes.

            Help wanted advertising is a good barometer of labor market conditions (Table 9).  The index for the Marshfield area declined from 65 to 56 over the past twelve months while the national index remained virtually unchanged.  The index for the Marshfield area indicates that the labor market was not as strong this year compared to last year.  With the national and state economies forecasted to expand, improvement in the local labor market may be in the offing.

            Table 10 presents some good news for the area in terms of a reduction in family financial distress.  Public Assistance claims on a monthly average basis declined from 104 to 91 or about 12.5 percent in our year over comparison.  More good news comes in Table 11.  Unemployment claims in Wood County are much lower than one year ago.  New claims on a weekly average fell from 359 to 279 for a percentage decrease of 22.3.  Likewise total claims dropped sharply from 1,670 to 1,247 or by 25.3 percent.  Perhaps these measures of local family distress signal a more robust economic situation in the near future.

            More good news is reported in Table 12.  Residential construction in the area was significantly higher than last year at the same time.  The number of new residential permits rose by 157 percent and the estimated value of the construction expanded by 205.9 percent.  The number of housing units rose from 9 to 71 or by nearly 700 percent.  Residential alteration permits issued, however, fell from 103 to 86 and the estimated value of this activity declined by 14.2 percent.

            Table 13 lists nonresidential construction in the Marshfield area.  Percentage changes are not given because of the volatile nature of this type of activity.  The number of permits for new structures was 2 and their value was estimated at $580 thousand.  Business alteration permits reached 16 and the value associated with this activity was $1.5 million.

            Table 14 and 15 presents data on Clark County.  The major points of significance in the tables are as follows.  Total employment expanded by an estimated 3 percent over the past twelve months.  All business sectors expanded to some degree.  The only exception to this was educational and health services, government, financial activities, and construction and natural resources.  In addition total employment based upon a household survey suggests that total employment expanded by 0.6 percent.  Lastly, the unemployment rate declined to 6.9 percent and the total number of unemployed dropped from 1,080 to 1,007.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 

Employment
December 2003 (Thousands)

Employment
December 2004 (Thousands)

Percent Change

Total Nonfarm 44.7 45.5 -0.4
Total Private 39.2 39.2 0
Construction & Natural Resources 1.7 1.7 0
Manufacturing 7.4 7.0 -5.4
Trade 7.1 6.9 -2.8
Transportation & Utilities 3.2 3.3 +3.1
Financial Activities 1.2 1.2 0
Education & Health Services 11.1 11.2 +0.9
Leisure & Hospitality 2.7 2.8 +3.7
Information & Business Services 4.8 5.0 +4.2
Total Government 5.5 5.4 -1.8

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TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
September 2004 December 2004
Total Sales Compared
     to Previous Year

48

57

Store Traffic Compared
     to Previous Year

44

46

Expected Sales Three
     Months From Now
58

68

Expected Store Traffic
     Three Months From Now
58

64

100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
2003 2004
Marshfield
(December)
(1980 = 100)
65

56

U.S.
(November)
(1987 = 100)
38 36
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
  2003
Fourth Quarter
(Monthly Avg.)
2004
Fourth Quarter
(Monthly Avg.)
Percent
Change
Total Caseload

104

91

-12.5

 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
  2003
Fourth Quarter
(Weekly Avg.)
2004
Fourth Quarter
(Weekly Avg.)
Percent
Change
New Claims

359

279

-22.3
Total Claims

1,670

1,247

-25.3
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2003
Fourth Quarter
2004
Fourth Quarter
Percent Change
Residential Permits Issued 7 18 +157.1
Estimated Value of
New Homes
$1,325.0
(thousands)
$4,053.2
(thousands)
+205.9
Number of Housing Units

9

71

+688.9
Residential Alteration
Permits Issued

103

86

-16.5

Estimated Value
of Alterations
$614.3
(thousands)
$527.0
(thousands)

-14.2

*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2003
Fourth Quarter
2004
Fourth Quarter
Number of Permits Issued

5

2

Estimated Value of
New Structures
$2,947.3
(thousands)
$580.0
(thousands)
Number of Business Alteration Permits

10

16

Estimated Value
of Business Alterations
$1,584.0
(thousands)
$1,051.6
(thousands)
*Data collected by UW Marshfield-Wood County
 

TABLE 14:
CLARK COUNTY EMPLOYMENT BY SECTOR

 

Employment
December 2003 (Thousands)

Employment
December 2004 (Thousands)

Percent Change

Total Nonfarm 10.0 10.3 +3.0
Total Private 7.8 8.0 +2.6
Construction & Natural Resources 0.6 0.6 0
Manufacturing 2.7 2.8 +3.7
Trade 1.3 1.4 +7.7
Transportation & Utilities 0.4 0.5 +25.0
Financial Activities 0.3 0.3 0
Education & Health Services 1.0 0.9 -10.0
Leisure & Hospitality 0.7 0.8 +14.3
Information & Business Services 0.7 0.8 +14.3
Total Government 2.2 2.2 0
 

TABLE 15:
CLARK COUNTY EMPLOYMENT STATISTICS

  December 2003 December 2004
Percent Change
Unemployment Rate

6.6%

6.1%

-6.9
Total Employed

15,274

15,373

+0.6
Total Unemployed

1,080

1,007

-6.8
Labor Force

16,354

16,380

+0.2
 

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