Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D. 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
4th Quarter 2003

Table 7 Table 8 Table 9 Table 10 Table 11

Table 12 Table 13 Table 14 Table 15

            The economic indicators for Marshfield suggest that the economy is moving forward, albeit at a slow pace.  For example, total nonfarm employment expanded by just 0.9 percent over the course of the year.  Moreover, retailers are indicating that store traffic and sales are little changed from a year ago, and construction is off the robust pace of a year ago.  However, better news comes from the household based estimate of total employment.  This survey suggests that total employment expanded by 3.7 percent.  Also the unemployment rate dropped to 5.1 percent in Wood county.           

            Wood county nonfarm employment is presented in Table 7.  The estimates come from business payroll data.  Total nonfarm payrolls grew by 0.9 percent from December 2002.  Sectors that expanded over the past twelve months were transportation and utilities, financial activities, education and health services, and leisure and hospitality.  Sectors of the economy that experienced a decline were construction and natural resources, manufacturing, trade, and government. In sum, employment increased from 44.7 thousand to 45.1 thousand, or by approximately 400 jobs. 

            The retailer confidence survey is presented in Table 8.  Local merchants were asked to evaluate the condition of the local retail sector.  When this group was asked to evaluate total sales in their place of operation they indicated that sales were modestly better than a year ago.  The same level of sentiment was expressed about store traffic.  This group also felt that future store traffic and sales would not increase over the next three months when compared to last year's figures. 

            The Marshfield help wanted index declined from 84 to 65 over the year (Table 9).  This mark suggests there are about .65 positions being advertised for each position listed in the base year.  The help wanted advertising is a barometer of local labor market conditions.  It therefore does not capture all the positions becoming available in an area.  Nonetheless, it does serve to tell us which way the economic winds are blowing and is a good indicator of labor market conditions. 

            Measures of family financial distress are given in Tables 10 and 11.  Public assistance claims on a monthly average basis fell form 120 to 104, or by 13.4 percent from fourth quarter 2002.  New unemployment claims on a weekly average basis for Wood county declined from 382 to 359, or 6.0 percent.  Further, total unemployment claims appear to be leveling out.  Total claims increased from 1,652 to 1,670 or by just 1.1 percent from fourth quarter 2002.  The results contained in Tables 10 and 11 suggest that there has been stabilization or perhaps a slight improvement in the level of family financial distress. 

            Residential construction activity in the Marshfield is off the hot pace of one year ago (Table 12).  The number of permits declined from 19 to 7 and the estimated value of the construction activity fell from $2.9 million to $1.3 million.  Also, the number housing units slated to be built declined from 24 to 9.  Meanwhile, alteration permits rose slightly from 100 to 103 permits.  The value of this year's alteration activity was $614.3 thousand. 

            Due to the inherent volatility of nonresidential construction no percentage changes are given (Table 13).  The number of permits issued was 5, and the value of the activity was $2.95 million.  A major project was the expansion of a large retailer.  Also during fourth quarter $1.6 million worth of business alteration activity took place.  Thus, even though percentage changes are not given, the level of nonresidential activity was very respectable. 

            Tables 14 and 15 present economic information on Clark county.  Clark county represents an important market for Marshfield area business firms.  Table 14 shows that nonfarm employment grew by about 3.0 percent from a year ago.  In addition the unemployment rate dropped to 6.5 percent, total employment expanded by 5.5 percent, and the labor force expanded by 4.6 percent.  These numbers would suggest an improvement in local conditions.
 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 

Employment
December 2002 (Thousands)

Employment
December 2003 (Thousands)

Percent Change

Total Nonfarm 44.7 45.1 +0.9
Total Private 39.1 39.6 +1.3
Construction & Natural Resources 1.6 1.5 -6.3
Manufacturing 8.0 7.6 -5.0
Trade 7.1 7.0 -1.4
Transportation & Utilities 3.2 3.3 +3.1
Financial Activities 1.1 1.2 +9.1
Education & Health Services 10.7 11.3 +5.6
Leisure & Hospitality 2.7 2.8 +3.7
Information & Business Services 4.9 4.9 0
Total Government 5.6 5.5 -1.8

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TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
September 2003 December 2003
Total Sales Compared
     to Previous Year

58

55

Store Traffic Compared
     to Previous Year

53

52

Expected Sales Three
     Months From Now
53

50

Expected Store Traffic
     Three Months From Now
50

48

100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
2002 2003
Marshfield
(December)
(1980 = 100)
84

65

U.S.
(November)
(1987 = 100)
40 39
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
  2002
Fourth Quarter
(Monthly Avg.)
2003
Fourth Quarter
(Monthly Avg.)
Percent
Change
Total Caseload

120

104

-13.3

 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
  2002
Fourth Quarter
(Weekly Avg.)
2003
Fourth Quarter
(Weekly Avg.)
Percent
Change
New Claims

382

359

-6.0
Total Claims

1652

1670

+1.1
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2002
Fourth Quarter
2003
Fourth Quarter
Percent Change
Residential Permits Issued 19 7 -63.2
Estimated Value of
New Homes
$2,966.5
(thousands)
$1,325.0
(thousands)
-55.3
Number of Housing Units

24

9

-62.5
Residential Alteration
Permits Issued

100

103

+3.0

Estimated Value
of Alterations
$736.9
(thousands)
$614.3
(thousands)

-16.6

*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2002
Fourth Quarter
2003
Fourth Quarter
Number of Permits Issued

6

5

Estimated Value of
New Structures
$667.5
(thousands)
$2,947.3
(thousands)
Number of Business Alteration Permits

9

10

Estimated Value
of Business Alterations
$569.4
(thousands)
$1,584.0
(thousands)
*Data collected by UW Marshfield-Wood County
 

TABLE 14:
CLARK COUNTY EMPLOYMENT BY SECTOR

 

Employment
December 2002 (Thousands)

Employment
December 2003 (Thousands)

Percent Change

Total Nonfarm 9.8 10.1 +3.1
Total Private 7.6 7.8 +2.6
Construction & Natural Resources 0.5 0.5 0
Manufacturing 2.6 2.6 0
Trade 1.4 1.5 +7.1
Transportation & Utilities 0.4 0.4 0
Financial Activities 0.3 0.3 0
Education & Health Services 1.1 1.1 0
Leisure & Hospitality 0.7 0.8 +14.3
Information & Business Services 0.6 0.7 +16.7
Total Government 2.2 2.2 0
 

TABLE 15:
CLARK COUNTY EMPLOYMENT STATISTICS

  December 2002 December 2003
Percent Change
Unemployment Rate

7.3%

6.5%

-11.4
Total Employed

14,308

15,102

+5.5
Total Unemployed

1,127

1,045

-7.3
Labor Force

15,435

16,147

+4.6
 

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