Central Wisconsin Economic Research Bureau

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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Wausau Area
4th Quarter 2002

 
Table 7 Table 8 Table 9 Table 10 Table 11 Table 12

Highlights of this quarter's reports are as follows. Industrial sector employment in the area is marginally higher than a year ago. Merchants remain optimistic in their assessment of retail activity. Help wanted advertisement continues to decline in the area. Total unemployment claim data suggests that there has been an increase in the number of people laid-off. Finally, construction activity while declining in some categories remains at high levels.

Industrial sector employment grew by 1.3 percent from last year (Table_7). Specifically trade and services expanded by 10.6 percent and 0.9 percent over the past twelve months. However, these gains were offset to some degree by contractions in the manufacturing and construction sectors. Employment was estimated to have declined by 2.2 percent and 23.5 percent respectively. In addition government employment was unchanged over the period staying at 8.1 thousand.

The CWERB's retailer confidence survey is presented in Table 8. The survey indicates that local merchants were enthusiastic in their assessment of store traffic and sales during this past Christmas selling season. This group was also very upbeat with regard to future store traffic and sales. The results of this poll suggest that local retailers had a better selling period than what took place at the national level. It is believed that retail activity at the national level was weak during the Christmas period.

Help wanted advertising is a barometer of labor market conditions (Table 9). For Wausau, the index fell from 108 to 73 over the course of the year. This means there has been a 32 percent drop in the amount of job advertising, signaling weak labor market conditions. For the U.S. the index dropped from 45 to 40, a decline of about 17 percent.

Unemployment claim data is a measure of local family financial distress (Table 10). New claims on a weekly average basis fell from 538 to 517, a decline of 4.0 percent. However, total claims on a weekly average basis rose 2,101 to 2,272 or 8.2 percent in our year over comparison. Thus, we get mixed signals from this indicator of local well being.

Despite some contractions, residential construction continues to experience high levels of activity (Table 11). The number of residential permits issued rose by over 11 percent. Moreover, the value of this activity expanded from $9.2 million to $10.8 million or by over 18 percent. In contrast, the number of housing units fell from 123 to 73 since last year. Residential alteration permits also declined falling from 208 to 183. Furthermore, the value of this activity contracted from $1.3 million to $1.2 million, a decline of about 11 percent.

  The volatile nonresidential construction sector is presented without percentage changes (Table 12). The number of permits numbered 13 in the fourth quarter. These permits had an estimated value of nearly $75 million. Business alteration activity reached 56 permits in fourth quarter and the value of the activity was listed at $8.0 million. Lastly, some of the major new projects in the area include an expansion at UW-MC, an expansion at a local hospital, a new addition to a local processing plant, and a major expansion at another local hospital facility.

 
TABLE 7:
MARATHON COUNTY EMPLOYMENT CHANGE BY SECTOR
  Employment
December 200
1 (Thousand)
Employment
December 200
2 (Thousands)
Percent Change
Manufacturing 18.5 18.1 -2.2
Services 23.0 23.2 +0.9
Trade 18.0 19.9 +10.6
Construction 3.4 2.6 -23.5
Government 8.1 8.1 0
 
TABLE 8:
RETAILER CONFIDENCE IN WAUSAU
 
Index Value

September 2002

December 2002

Total Sales Compared
     to Previous Year
69 70
Store Traffic Compared
     to Previous Year
72 70
Expected Sales Three
     Months From Now
69 72
Expected Store Traffic
     Three Months From Now
70 71
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN WAUSAU
 
Index Value
2001 2002
Wausau
(December)
(1980 = 100)
108 73
U.S.
(November)
(1987 = 100)
45 40
 
TABLE 10:
UNEMPLOYMENT CLAIMS IN WAUSAU *
  2001
Fourth Quarter
(Weekly Avg.)
2002
Fourth Quarter
(Weekly Avg.)
Percent
Change
New Claims

538

517

-4.0
Total Claims

2,101

2,272 +8.2
* Includes Medford Area.
 
TABLE 11:
RESIDENTIAL CONSTRUCTION IN WAUSAU AREA
  2001
Fourth Quarter
2002
Fourth Quarter
Percent
Change
Residential Permits Issued

62

69

+11.3
Estimated Value of New Homes $9,159.2
(thousands)
$10,840.7
(thousands)
+18.4
Number of Housing Units

123

73

-40.7
Residential Alteration Permits Issued

208

183

-12.0
Estimated Value of Alterations $1,342.3
(thousands)
$1,192.9 (thousands) -11.1
 
TABLE 12:
NONRESIDENTIAL CONSTRUCTION IN WAUSAU AREA
  2001
Fourth Quarter
2002
Fourth Quarter
Number of Permits Issued 12 13
Estimated Value of
New Structures
$7,166.9
(thousands)
$74,941.0
(thousands)
Number of Business Alteration Permits  54 56
Estimated Value
of Business Alterations
$4,465.7
(thousands)
$8,044.6
(thousands)
 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481