Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
4th Quarter 2002

Table 7 Table 8 Table 9 Table 10 Table 11

Table 12 Table 13 Table 14 Table 15

            The major findings for the Marshfield area report are as follows: manufacturing continues to be hard hit by the economy; service sector employment continues to grow; local merchants are only moderately impressed with fourth quarter store traffic and sales; help wanted advertising continues to contract in the area; public assistance and unemployment claim data suggest an increase in local family financial distress; and residential construction activity is booming in the local area.

            Most of the industrial sector employment numbers in Wood county were lower than last year's totals. Manufacturing continues to be hard hit by the recent slowdown in economic activity. Payrolls in manufacturing have declined by approximately 5.1 percent from a year ago (Table 7). Similarly payrolls contracted by 1.9 percent in trade, 11.8 percent in construction, and 1.8 percent in government. However, the services sector gained an impressive 4.3 percent in terms of the number of jobs. The increase in services helped to push the Marshfield Employment Index upwards by 0.8 percent. This index suggests that service sector dependent Marshfield experienced a slight gain in its overall industrial employment.

            The CWERB survey of local merchants presents the sentiments of the group (Table_8). When these merchants were asked to assess total sales and store traffic compared to the previous year's level, they thought that retail activity was only moderately better than a year ago. When this group was asked to make a forecast concerning store traffic and sales, they felt conditions would only improve marginally in the near future.

            Help wanted advertising is a good barometer of labor market conditions. The index for Marshfield fell from 116 to 84 over the past twelve months (Table 9). This signals a 27 percent decline in job advertising. Moreover, the 84 mark indicates there are only 84 jobs today being advertised for every 100 jobs in the base year of 1980. Likewise the national help wanted advertising index declined from 45 to 40, an 11 percent decline in advertising.

            A measure of local family financial distress is public assistance claim data (Table 10). Total caseload on a monthly average basis rose from 2,980 to 3,317, a gain of about 11 percent. These data are collected on a county wide basis for Wood. Another important measure of local family financial distress are the unemployment claim data (Table 11). New claims on a weekly average basis climbed from 366 to 382, or 4.4 percent. Of greater significance is the fact that the total claims rose from 1,307 to 1,652 for a large 26.4 percent surge in claim activity. Altogether the public assistance and unemployment claim data suggests that there has been an increase in family financial distress.

            Residential construction activity continues to boom in the local area (Table 12). The number of permits increased by nearly 73 percent and the associated value of this activity climbed by 132.8 percent. The number of housing units rose by 100 percent over the year. Residential alteration activity soared by 257 percent and the value of the alteration activity gained by 334 percent.

            Nonresidential construction activity is presented without percentage changes due to its volatile nature (Table 13). The number of permits issued was 6 with a value estimated to be $668 thousand. Similarly the number of business alteration permits was 9, valued at $569 thousand.

            Clark county economic data are presented in Tables 14 and 15. Highlights from these tables are as follows: manufacturing, trade and government payrolls have all contracted from last year; service and construction employment, however, expanded from 2001 levels. The unemployment rate in Clark county is at about the same level as last year, 6.8 percent; and total employment increased by an estimated 1.7 percent.
 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
December 2001
(Thousands)
Employment
December 2002
(Thousands)
Percent Change
Manufacturing 9.8 9.3 -5.1
Services 18.5 19.3 +4.3
Trade 10.8 10.6 -1.9
Construction

1.7

1.5

-11.8
Government 5.6 5.5

-1.8

Marshfield Employment Index 173.8 175.3 +0.8
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
September 2002 December 2002
Total Sales Compared
     to Previous Year

60

60

Store Traffic Compared
     to Previous Year

50

56

Expected Sales Three
     Months From Now
60

60

Expected Store Traffic
     Three Months From Now
63

56

100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
2001 2002
Marshfield
(December)
(1980 = 100)
116

84

U.S.
(November)
(1987 = 100)
45 40
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
  2001
Fourth Quarter
(Monthly Avg.)
2002
Fourth Quarter
(Monthly Avg.)
Percent
Change
Total Caseload

2,980

3,317

+11.3

 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
  2001
Fourth Quarter
(Weekly Avg.)
2002
Fourth Quarter
(Weekly Avg.)
Percent
Change
New Claims

366

382

+4.4
Total Claims

1,307

1,652

+26.4
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2001
Fourth Quarter
2002
Fourth Quarter
Percent Change
Residential Permits Issued 11 19 +72.7
Estimated Value of
New Homes
$1,274.5
(thousands)
$2,966.5
(thousands)
+132.8
Number of Housing Units

12

24

+100.0
Residential Alteration
Permits Issued

28

100

+257.1

Estimated Value
of Alterations
$169.7
(thousands)
$736.9
(thousands)

+334.2

*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2001
Fourth Quarter
2002
Fourth Quarter
Number of Permits Issued

17

6

Estimated Value of
New Structures
$612.1
(thousands)
$667.5
(thousands)
Number of Business Alteration Permits

12

9

Estimated Value
of Business Alterations
$975.3
(thousands)
$569.4
(thousands)
*Data collected by UW Marshfield-Wood County
 

TABLE 14:
CLARK COUNTY EMPLOYMENT BY SECTOR

  December 2001 December 2002 Percent Change
Manufacturing

3,276

3,051 -6.9
Services

2,238

2,405 +7.5
Trade 1,938 1,747

-9.9

Construction

489

577

+18.0
Government  2,160 2,156

-0.2

 

TABLE 15:
CLARK COUNTY EMPLOYMENT STATISTICS

  December 2001 December 2002
Percent Change
Unemployment Rate

6.8%

6.8%

-0.5
Total Employed

14,501

14,750

+1.7
Total Unemployed

1,061

1,074

+1.2
Labor Force

15,562

15,824

+1.7
 

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University of Wisconsin-Stevens Point
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