Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
4th Quarter 2002
 

Table 2 Table 3 Table 4 Table 5 Fig 5A Fig 5B Table 6

 

Though the unemployment rates throughout the region have risen, they are still low from a historical standpoint.  In contrast, employment in the area is above last year's mark with the region performing better in this regard than the state and nation.  Manufacturing continues to bear the brunt of the economic difficulties.  Employment in manufacturing is about 3 percent lower than a year ago.  Area business executives feel that the economy will strengthen later this year. 

Unemployment rates have risen over the past twelve months (Table 2).  The unemployment rates in Marathon, Portage, and Wood counties rose to 3.8 percent, 4.5 percent, and 5.1 percent respectively.  Moreover the Central Wisconsin labor force weighted unemployment rate increased from 3.8 percent to 4.3 percent over the last twelve months.  Likewise the Wisconsin unemployment rate rose from 4.4 percent to 4.9 percent, and the U.S. unemployment rate climbed from 5.4 percent to 5.7 percent. 

Though total employment for the U.S. contracted from December 2001 to December 2002, employment in Central Wisconsin has expanded (Table 3).  Portage county payrolls are estimated to have increased by 4.0 percent, Marathon county by 3.4 percent, and Wood county 1.4 percent.  Employment in Central Wisconsin climbed as well rising from 146.1 thousand to 150.5 thousand over the course of the year.  Over the same period Wisconsin's payrolls are estimated to have grown by 1.8 percent.

Industrial sector employment shows that manufacturing experienced another difficult year (Table 4).  Manufacturing payrolls in Central Wisconsin declined by 2.6 percent from last year.  Even though construction activity has been brisk in the area, construction employment fell from 6.3 thousand to 5.0 thousand.  However, better news comes from the services and trade sectors.  Employment expanded by 1.7 percent and 6.3 percent respectively in these sectors.

Sales tax distributions rose from $995.1 thousand to $1.1 million, or 7.5 percent in Portage county (Table 5). During the same time frame, Marathon county sales tax distributions rose from $2.35 million to $2.38 million or 1.1 percent. Generally speaking, sales tax collections are a barometer of the amount of economic activity taking place in an area.

 The Tables 5A and 5B present a historic overview showing the growth of manufacturing, services, trade, construction, and government sectors over the past five years. These charts also give some sense of the magnitude of the change and relative importance of each sector to the Central Wisconsin economy.

             The CWERB survey of regional business leaders is presented in Table_6.  When this panel was asked to assess recent change at the national and local levels, they indicated that the national economic situation was unchanged but they felt that local conditions had deteriorated over the past year.  However, this group was much more optimistic with regard to the future.  Their forecast for the national economy, the local economy, and their particular industry was upbeat in nature.  Hopefully their forecast will prove to be prophetic.
 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
December 2001
Unemployment Rate
December 2002
Percent
Change
Portage 3.7%

4.5%

+21.3
Marathon 3.7%

3.8%

+3.8
Wood

4.1%

5.1% +23.2
Central Wisconsin 3.8% 4.3% +13.2
Wisconsin 4.4% 4.9% +11.5
United States

5.4%

5.7%

+4.8

TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
December 2001
(Thousands)
Total Employment
December 2002
(Thousands)
Percent
Change
Portage 35.3 36.7

+4.0

Marathon 71.5 74.0

+3.4

Wood 39.3 39.8

+1.4

Central Wisconsin 146.1 150.5 +3.0
Wisconsin 2,849.1 2,900.0 +1.8
United States 134,234 134,232 -0.0
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
December 2001 (Thousands)
Employment
December 2002 (Thousands)
Percent Change
Manufacturing 34.0 33.1

-2.6

Durable goods 18.2 17.6

-3.3

Nondurable
goods
15.8 15.4

-2.5

Services 54.4 55.3 +1.7
Trade 36.5 38.8

+6.3

Construction

6.3

5.0

-20.6

Government

19.1

19.5

+2.1

TABLE 5:
COUNTY SALES TAX DISTRIBUTION
  2001 Sales Tax
Fourth Quarter
(Thousands)
2002 Sales Tax
Fourth Quarter
(Thousands)
Percent
Change
Portage County

$995.1

$1,069.3

+7.5

Marathon County

$2,352.6

$2,379.0

+1.1

FIGURE 5A:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR-- 
                             MANUFACTURING, SERVICES AND TRADE

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FIGURE 5B:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR-- 
                               CONSTRUCTION AND GOVERNMENT

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TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value

September 2002

December 2002
Recent Change in
National Economic Conditions

50

53

Recent Change in
Local Economic Conditions
50 42
Expected Change in
National Economic Conditions
61 62
Expected Change in
Local Economic Conditions
57

57

Expected Change in
Industry Conditions
61 60

100 = Substantially Better                50 = Same                  0 = Substantially Worse

 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481