Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
4th Quarter 2000

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table16
 

The economic indicators for Marshfield-Wood County suggest that the area economy has slowed down from the pace of earlier periods.  Most of the indicators in this section of the report are less positive than what they were twelve months ago.  Thus, it appears the slowdown in economic activities locally corresponds to what is happening to the country as a whole.

Employment growth was hard to come by in the industrial sectors listed in Table 7.  Manufacturing, trade, and government payrolls either contracted or remained unchanged since December 1999.  Services and construction, however, managed to expand their operations.  Overall, the five sectors in Table 7 managed to squeak out a 0.5 percent increase in positions.  Marshfield's employment index increased by 1.9 percent.  This suggests that Marshfield area grew more rapidly than the rest of the county.  This outcome was predicated on the fact that Marshfield is dominated to a greater degree by the services sector than Wood County as a whole.

The CWERB poll of local merchants presents some very interesting results for December (Table 8).  This group believes that store traffic and sales were noticeably lower than a year ago.  The marks for traffic and sales were quite pessimistic in nature.  These merchants forecast that store traffic and sales will be lower in the First Quarter 2001 relative to the levels registered in the First Quarter 2000.  In sum, the merchant confidence survey suggests that retail matters may be moving more slowly than in previous quarters.

Help wanted advertising declined in the Marshfield area (Table 9).  This barometer of local labor market conditions contracted from 212 to 180, which is a 15 percent decline in advertising.  This signals that local and state employers have scaled back their hiring plans in late 2000.  This corresponds to the decline of the U.S. help wanted advertising index.  The national index fell from 85 to 79, or by about 8 percent.

Other possible signs that the area economy may be slowing down come from Table 10 and Table 11.  Public assistance claims on a monthly average basis for the county increased from 2,501 to 2,676, which is an increase of 7.0 percent.  Similarly, unemployment claims in Wood County have increased over the course of the year.  New unemployment claims rose from 88 to 116 a gain of 31.8 percent.  Total claims on a weekly average basis also increased in the county.  Total unemployment claims climbed from 242 to 289, or 19.4 percent.

Another sign that the area economy may be cooling down comes from the residential construction figures (Table12).  The number of new permits declined by 23.8 percent and their estimated value likewise declined by 7.1 percent.  The number of housing units fell from a year ago, falling from 27 to 21 starts.  The number of residential alteration permits was about the same as a year ago declining from 25 to 23.  However, the estimated value of this year's alteration activity contracted by 34.8 percent in our year over comparison.

Even though nonresidential construction activity is presented without percentage change, it is clear this type of activity was markedly lower in the Fourth Quarter of 2000 as compared to Fourth Quarter 1999 (Table 13).  The number of permits issued was 8 and their estimated value was $641.9 thousand.  Moreover, the number of alteration permits was 9 with an estimated value of $372.6 thousand. 

The sample of area financial institutions shows that bank deposits grew from $191.3 million to $193.6 million or 1.3 percent from last year (Table 14).  Bank loans also edged higher increasing from $169.0 million to $173.5 million, which represents a gain of 2.7 percent.

Clark County data is presented in Table 15 and Table 16.  Highlights from the tables are as follows.  Manufacturing, construction, and government payrolls were higher than a year ago.  However, total employment increased by a scant 0.4 percent.  Moreover, the unemployment rate rose from 4.4 to 5.8 percent over the past twelve months and the number of unemployed increased from 608 to 906.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
December 1999
(Thousands)
Employment
December 2000
(Thousands)
Percent Change
Manufacturing
10.1
10.0
-1.0
Services
12.5
13.1
+4.8
Trade 11.4 11.0 -3.5
Construction

1.8

1.9

+5.6
Government
5.8
5.8

0

Marshfield Employment Index
138.6
141.3
+1.9
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
September 2000 December 2000
Total Sales Compared
     to Previous Year

68

38

Store Traffic Compared
     to Previous Year

52

44

Expected Sales Three
     Months From Now
54

46

Expected Store Traffic
     Three Months From Now
56

46

100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
1999
2000
Marshfield
(December)
(1980 = 100)
212

180

U.S.
(November)
(1987 = 100)
85
79
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
1999
Fourth Quarter
(Monthly Avg.)
2000
Fourth Quarter
(Monthly Avg.)
Percent
Change
Total Caseload

2,501

2,676

+7.0

 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1999
Fourth Quarter
(Weekly Avg.)
2000
Fourth Quarter
(Weekly Avg.)
Percent
Change
New Claims

88

116

+31.8
Total Claims

242

289

+19.4
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1999
Fourth Quarter
2000
Fourth Quarter
Percent Change
Residential Permits Issued

21

16
-23.8
Estimated Value of
New Homes
$2,726.5
(thousands)
$2,531.8
(thousands)
-7.1
Number of Housing Units

27

21

-22.2
Residential Alteration
Permits Issued

25

23

-8.0

Estimated Value
of Alterations
$375.6
(thousands)
$245.0
(thousands)

-34.8

*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1999
Fourth Quarter
2000
Fourth Quarter
Number of Permits Issued
11

8

Estimated Value of
New Structures
$12,956.7
(thousands)
$641.9
(thousands)
Number of Business Alteration Permits

16

9

Estimated Value
of Business Alterations
$2,085.8
(thousands)
$372.6
(thousands)
*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1999
Fourth Quarter
(Millions)
2000
Fourth Quarter
(Millions)
Percent Change
Bank Deposits
$191.1
$193.6
+1.3
Bank Loans
$169.0
$173.5
+2.7
*Data collected by UW Marshfield-Wood County
Note: The bank statistics represented are a sample of the Marshfield
area financial situation.
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
  December 1999 December 2000
Percent Change
Manufacturing

3,021

3,124
+3.4
Services

1,710

1,663
-2.7
Trade
2,012
2,008

-0.2

Construction

468

497

+6.2
Government 
2,110
2,137

+1.3

 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
  December 1999 December 2000
Percent Change
Unemployment Rate

4.4%

5.8%

+31.8
Total Employed

14,
764

14,821

+0.4
Total Unemployed

678

906

+33.6
Labor Force

15,
442

15,727

+1.8
 

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University of Wisconsin-Stevens Point
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