Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
3rd Quarter 1996
 

Table 2 Table 3 Table 4 Table 5 Fig 5A Fig 5B Table 6

 

     In sum, the three‑county region, which is comprised of Marathon, Portage, and Wood counties, experienced a continuation in its economic growth. Favorable economic conditions suggests that job and income creation should advance for the remainder of the year for the U.S. and state. Examples of these factors include relatively low inflation and interest rates, booming export growth, and the increased competitiveness of United States business firms. 

     Unemployment rates throughout the state continued on their downward decent. In Central Wisconsin the seasonally unadjusted unemployment rate stood at about 2.5 percent (Table 2). Further, Wisconsin's 2.7 percent unemployment rate is well below the 5.0 percent rate of the nation. Thus, labor market conditions are becoming ever more tight in the region and state. 

     Table 3 depicts the situation for total employment in Central Wisconsin. Portage and Marathon expanded by 2.5 and 2.8 percent respectively. Wood county payrolls meanwhile added about 1.3 percent in the number positions. Overall, employment in the area increased by approximately 3,300 jobs, or 2.3 percent in a year over comparison with 1995. The state and nation grew at an identical 1.9 percent over the same period. Many analysts believe that Wisconsin employment growth, which over the past number of years has exceeded that of the nation, will slow and more closely approximate that of the nation. 

     Industrial sector employment is another measure of economic performance that gives important insight into the health of a community (Table 4). All industrial sectors, except construction, expanded from last year. Manufacturing and services grew by 2.0 and 3.3 percent respectively and account for the largest part of the reported gain in industrial employment. 

     A method to proxy economic activity is to examine county sales tax distributions. The date presented in Table 5 has been lagged in order that the data reflect activity in Third Quarter. Portage county distributions surged by approximately 26 percent when compared to last year. Marathon sales tax activity also expanded by a great deal growing by 21.3 percent over the same period. Both sets of numbers suggest that 1996 has been a stronger year than 1995 in terms of the sale of goods and services. 

     The CWERB polls regional business executives about their thoughts concerning changes in economic conditions. The results in Table 6 show the panel's appraisal of recent economic changes at the national and local levels. In both instances the business leaders fell that matters had only slightly improved. Even less optimism was expressed with regard to the future direction of economic conditions at the national, local, and industry level. Thus, in their opinion, significant positive or negative changes are unlikely over the next three months.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
September 1995
Unemployment Rate
September 1996
Percent
Change
Portage
3.1%
2.5%
-19.4
Marathon
3.5%
2.5%
-28.6
Wood
2.8%
2.4%
-14.3
Central Wisconsin
3.2%
2.5%
-21.9
Wisconsin
3.1%
2.7%
-12.9
United States
5.4%
5.0%
-7.4
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
September 1995
(Thousands)
Total Employment
September 1996
(Thousands)
Percent
Change
Portage
35.5
36.4

+2.5

Marathon
67.9
69.8
+2.8
Wood
37.7
38.2

+1.3

Central Wisconsin
141.1
144.4
+2.3
Wisconsin
2,765.1
2,817.8
+1.9
United States
125,173
127,529
+1.9
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
September 1995 (Thousands)
Employment
September 1996 (Thousands)
Percent Change
Manufacturing
35.0
35.7
+2.0
Durable goods
17.2
17.7
+2.9
Nondurable
goods
17.8
18.0
+1.1
Services
45.4
46.9
+3.3
Trade
31.2
31.6
+1.3
Construction
5.7
5.6
-1.8
Government
17.3
18.1

+4.6

TABLE 5:
COUNTY SALES TAX DISTRIBUTION
 
1995 Sales Tax
Third Quarter
(Thousands)
1996 Sales Tax
Third Quarter
(Thousands)
Percent
Change
Portage County
$725.5
$914.1
+26.0
Marathon County
$1,588.3
$1,926.2
+21.3
FIGURE 5A:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR--
MANUFACTURING, SERVICES AND TRADE

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FIGURE 5B:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR--
CONSTRUCTION AND GOVERNMENT

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TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
June 1996
September 1996
Recent Change in
National Economic Conditions
53
53
Recent Change in
Local Economic Conditions
55
55
Expected Change in
National Economic Conditions
53
49
Expected Change in
Local Economic Conditions
51
44
Expected Change in
Industry Conditions
57
51
 
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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481