Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
3rd Quarter 1994
 

Table 2 Table 3 Table 4 Table 5 Table 6

 

     The Central Wisconsin economy was stuck in low gear during Third Quarter 1994. In Portage county the economic results were most disturbing with total and industrial sector employment both declining from a year ago. However, activity in Marathon and Wood county helped to offset the situation for the region. Marathon and Wood county expanded by 2200 and 500 jobs respectively since last year. 

     Industrial sector employment for Central Wisconsin edged forward and expanded by 1.3 percent or nearly 1700 jobs from September 1993. However, key area industries suffered a contraction in their payrolls of approximately 300 positions from last year or 1.0 percent. Additionally, regional business executives while still optimistic about the future are less so now than in Second Quarter 1994. 

     Unemployment rate data are presented in Table 2. The unemployment rates in the three county area are at very low levels. Portage, Marathon and Wood counties had rates of 3.6, 4.3 and 3.4 percent respectively on a seasonally unadjusted basis. The labor force weighted rate for Central Wisconsin remained unchanged from last year at a low 3.9 percent. The state unemployment picture was also quite good only with a 3.9 percent rate. Even the U.S. rate is falling signaling a revival and stronger national economic situation than the year before. 

     The employment situation in our region is shown in Table 3. Employment increased by an estimated 2200 in Marathon county and by 500 in Wood county representing growth rates of 3.5 and 1.3 percent. In contrast, and something that did not happen over the past four years, employment in Portage county fell by 300 positions or 0.8 percent over the year. Regional employment expanded from 137.4 to 139.8 thousand positions a 1.7 percent rate of change. Thus, the region trailed the state and nation as they each expanded by 3.5 percent. 

     Table 4 gives Central Wisconsin employment change by sector. As usual the service and trade sectors had the most employment growth adding 2290 and 400 jobs respectively. Also, on the plus side of the ledger was the 160 person gain in the government sector. In contrast the manufacturing and the construction sectors posted losses of 600 and 560 in their payrolls. Overall industrial sector employment in the three county area expanded by a scant 1.3 percent to 130,320 positions. 

     Key sector employment is presented in Table 5. Lumber and wood products and finance, insurance, and real estate posted respectable gains of 3.6 and 3.7 percent from last year. However, paper products and food processing were off the pace of a year ago falling by 0.8 and 12.9 percent respectively. Overall, our key exporting industries lost 290 positions with employment contracting from 31,040 to 30,750 over the year. Again this is a very rare occurrence and should be viewed with some concern. 

     Regional business executives were surveyed in regard to economic conditions and their opinions on the subject are presented in Table 6. The panel holds the collective view that recent changes at the national and local levels have been mildly positive in nature. They also feel and expect that national conditions will not change much in the next six months. This group, however, is slightly more upbeat with regard to condition changes in the local economy and even more so when it comes to their particular industry. However, their assessment of the future is less optimistic than in June of this year.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
September 1993
Unemployment Rate
September 1994
Percent
Change
Portage
3.6%
3.6%
0
Marathon
3.8%
4.3%
+13.2
Wood
4.3%
3.4%
-20.9
Central Wisconsin
3.9%
3.9%
0
Wisconsin
4.0%
3.9%
-2.5
United States
6.4%
5.6%
-12.5
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
September 1993
(Thousands)
Total Employment
September 1994
(Thousands)
Percent
Change
Portage
36.7
36.4

-0.8

Marathon
63.4
65.6
+3.5
Wood
37.3
37.8

+1.3

Central Wisconsin
137.4
139.8
+1.7
Wisconsin
2,615.3
2,708.0
+3.5
United States
119,568
123,775
+3.5
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
September 1993 (Thousands)
Employment
September 1994 (Thousands)
Percent Change
Manufacturing
32.8
32.2
-1.8
Durable goods
15.1
15.6
+3.2
Nondurable
goods
17.8
16.7
-6.2
Services
43.9
46.2
+5.2
Trade
29.7
30.1
+1.3
Construction
5.7
5.1
-9.9
Government
16.6
16.8

+1.0

TABLE 5:
EMPLOYMENT IN KEY CENTRAL WISCONSIN INDUSTRIES
Industry

Employment
September 1993
(Thousands)

Employment
September 1994
(Thousands)

Percent
Change

Paper Products

9.7

9.7

-0.8

Lumber and Wood
Products

6.2

6.4

+3.6

Food Processing

6.0

5.2

-12.9

Finance, Insurance,
and Real Estate

9.2

9.5

+3.7

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
June 1994
September 1994
Recent Change in
National Economic Conditions
58
58
Recent Change in
Local Economic Conditions
59
61
Expected Change in
National Economic Conditions
58
54
Expected Change in
Local Economic Conditions
59
57
Expected Change in
Industry Conditions
63
62
 
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University of Wisconsin-Stevens Point
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