Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
 

Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau


Marshfield Area
3rd Quarter 1992

 

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table16

 

     The Marshfield‑Wood County economy expanded from last year at a modest pace. Total employment in the county was up by 2.9 percent, and industrial sector employment rose by 0.8 percent. However, the unemployment rate soared to 9.9 percent. This surge in the unemployment rate was caused by an unexplained jump in the size of the labor force. Simply stated, there was no way that the local economy could possibly absorb all of these additional workers. It remains to be seen if this unexpected and unexplained rise in the labor force will be revised downward in the future. Thus, the increase in the unemployment rate does not signal a decline in the number of people who are working. Other measures such as the retailer survey, the help wanted advertising index, and financial statistics were positive for the area, lending belief to the assertion that the economy grew during the course of the year. 

     Industrial sector employment was stable in Wood County over the year when measured from third quarter to third quarter. In 1991 the number of people employed stood at 40,960, in 1992 the number reached 41,280, a gain of 320 or 0.8 percent. Also, Table 7 shows that the 320 worker gain was distributed among the services, trade, and construction sectors with services gaining 200, trade 100, and construction 20. Manufacturing and government payrolls were unchanged from last year. The CWERB employment index for Marshfield estimates that industrial sector employment was unchanged from last year. 

     The merchants on our Marshfield area panel believe that sales and store traffic were higher than the year before (Table 8). Further, the optimism level for sales was higher than in the summer. Concerning the future, the merchants forecast a stronger Christmas buying season than last year. The forecasted index values for store sales and traffic were in the sixties, which signifies an optimistic outlook on the part of retailers. 

     The help wanted advertising index for Marshfield presented in Table 9 captures only a small percentage of the job openings and it does not measure the number of high versus low-paying jobs available in the area. Nonetheless, it is a good barometer for local labor market conditions. There are approximately 2.1 jobs being advertised for every one job advertised in 1980. The Marshfield index was five points higher than a year ago, while the nation continues to be mired in economically difficult times. This is reflected in the national help wanted advertising index which is stuck at a very low level. 

     Table 10 presents data on public assistance claims in the Marshfield area. New applications on a monthly average basis rose slightly from 38 to 39 from last year. Historically over the period 1987 to 1992 the number of third quarter new public assistance claims has been 30 in 1987,30 in 1988, 30 in 1989, 30 in 1990, 38 in 1991, and finally 39 in 1992. Thus, a rise in this series is noticeable over the past two years. Total applications for public assistance during the same time period were 721 in 1987, 721 in 1988, 598 in 1989, 586 in 1990, 608 in 1991, and 784 in 1992, paralleling the upward trend in new applications. 

     Table 11 presents unemployment claims data on a weekly average basis for Wood County. New claims filed fell from 37 to 33 or 11.6 percent. Over the six reporting periods from 1987 to 1992, new claims for third quarter were 30, 26, 33, 38, 37, and 33 respectively. Thus this series has remained quite stable over the period. When it comes to the six year trend in total third quarter unemployment claims in Wood County, we have 55 in 1987, 53 in 1988, 71 in 1989, 71 in 1990, 104 in 1991, and 92 in 1992, indicating a decline from last year's reporting period. But, overall, an upward trend in this measure of local family distress is evident. 

     Construction activity in the Marshfield area is presented in Table 12. Residential construction was off from the hot pace of last year. That burst of activity would have been hard to maintain given such limiting factors as immigration and population growth. Each category of activity was below last year's marks. The number of new residential permits issued was 16, the estimated value of new construction was $1670 thousand, the number of new housing units was 18, residential alteration permits issued numbered 50, and their estimated value was $225 thousand. Although these numbers were lower than their 1991 counterparts, they still represent a significant amount of activity for the area. 

     Nonresidential construction for Marshfield is displayed in Table 13. The number of nonresidential permits issued was 20 with an estimated value of $2089 thousand. The number of business alteration permits reached 11 totaling $1340 thousand. Thus, business and governmental units added to the local capital stock. 

     Financial statistics for the Marshfield area are given in Table 14. Bank deposits grew from $220.1 to $229.9 million from a year ago. This is a respectable gain of $9.8 million or 4.4 percent. With regard to lending, loans have increased by about $1.0 million or 0.6 percent. The amount of lending is probably understated to the extent that lenders have sold loans to the secondary market in order to replenish their lending capacity. 

     Table 15 and Table 16 present data for the Clark County area. 'Me data is provided because Clark County represents an important market area for Marshfield businesses.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
 
Employment
September 1991
Employment
September 1992
Percent Change
Manufacturing
10,700
10,700

0

Services
15,200
15,400
+1.3
Trade

9,000

9,100

+1.1

Construction
1,560
1,580
+1.3
Government

4,500

4,500

0

Marshfield Employment Index
146.9
146.8
-0.1
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
 
Index Value
June 1992
September 1992
Total Sales Compared
     to Previous Year
57
66
Store Traffic Compared
     to Previous Year
64
64
Expected Sales Three
     Months From Now
63
63
Expected Store Traffic
     Three Months From Now
70
63
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
 
Index Value
1991
1992
Marshfield
(September)
(1980 = 100)
202

207

U.S.
(August)
(1967 = 100)
91

93

 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
 
1991
Third Quarter
(Monthly Avg.)
1992
Third Quarter
(Monthly Avg.)
Percent
Change
New Applications

38

39

+2.6

Total Caseload

608

784

+28.9

*As of First Quarter 1986 Public Assistance Claims in Marshfield are being compiled on a county-wide basis.
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
 
1991
Third Quarter
(Weekly Avg.)
1992
Third Quarter
(Weekly Avg.)
Percent
Change
New Claims
37

33

-11.6

Total Claims

104

92

-11.4

 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
 
1991
Third Quarter
1992
Third Quarter
Percent Change
Residential Permits Issued
24

16

-33.3
Estimated Value of
New Homes
$4,301.6
(thousands)

$1,670.0
(thousands)

-61.2
Number of Housing Units
110

18

-83.6

Residential Alteration
Permits Issued
43

50

+16.3
Estimated Value
of Alterations
$279.1
(thousands)

$225.3
(thousands)

-19.3
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
 
1991
Third Quarter
1992
Third Quarter
Number of Permits Issued
17

20

Estimated Value of
New Structures
$4,077.1
(thousands)

$2,089.7
(thousands)

Number of Business Alteration Permits
13

11

Estimated Value
of Business Alterations
$344.4
(thousands)

$1,340.0
(thousands)

*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
 
1991
Third Quarter
(Millions)
1992
Third Quarter
(Millions)
Percent Change
Bank Deposits
$220.1

$229.9

+4.4
Bank Loans
$167.8

$168.8

+0.6
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
 
September 1991
September 1992
Percent Change
Manufacturing

2,100

2,200

+4.8

Services
1,890
1,920
+1.6
Trade
1,880

1,900

+1.1
Construction
340
290
-14.7
Government 
1,950

1,960

+0.5

 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
 
September 1991
September 1992
Percent Change
Unemployment Rate
5.7%
7.9%
+38.6
Total Employed
12,900
13,400
+3.9
Total Unemployed
780

1,160

+48.7

Labor Force
13,700
14,600
+6.6
 
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University of Wisconsin-Stevens Point
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