Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
3rd Quarter 1989
 

Table 2 Table 3 Table 4 Table 5 Table 6

 

     The Central Wisconsin region maintained its pattern of uninterrupted growth during 3rd quarter 1989. However, it appears that the region's growth has slowed somewhat from the rates established over the past several years. In general, employment is at relatively high levels but this quarter's expansion was modest. Further, the unemployment rate, while historically very low, has been on the rise for the past several quarters giving rise to some concern. Although key industry growth is at relatively high or even record levels, several sectors are lagging in performance. It would be unrealistic to expect a region to grow indefinitely at a brisk rate because of the inherent growth constraints imposed by demand and supply factors. Therefore, only time will tell if this represents a real slowdown, as is the case with the nation, or merely a pause in the general upward trend that has dominated over the past several years. 

     The unemployment rate in Central Wisconsin rose from 3.7 to 4.1 percent. This is the second consecutive quarter that the unemployment rate has risen above the previous year's mark. Only in Wood County was the rate lower than a year ago. Historically these rates are quite good for the counties, however they have been rising. (Table 2) 

     Total employment in the three counties during 3rd quarter has continued the long-term trend of growth. The employment level in Central Wisconsin is now at an all‑time high. Marathon, Wood, and Portage Counties added 1900, 1100, and 600 jobs respectively. These gains outpaced the smaller growth of Wisconsin and the United States. (Table 3) 

     Nonfarm employment grew by 1.8 percent or 2000 positions since last year. (Table 4) There were nearly 115,000 people employed in nonfarm activities during 3rd quarter 1989. The manufacturing, services, and construction sectors posted all‑time highs regardless of time of year. Services paced the expansion by posting a very large gain of 1600. Trade and government employment were lower by 100 and 700 jobs respectively. The decline in trade employment can be explained by the underestimation of Portage County trade employment. 

     Key industry employment is listed in Table 5. The backbone industries of the regional economy grew by approximately 600 positions or 2.2 percent. The paper products and food processing industries established record levels of employment for this time of year. Food processing added nearly 600 people to its payrolls while paper products expanded by 200 positions. Lumber and wood products remained unchanged from a year ago while the finance, insurance, and real estate sector declined by about 200 positions. 

     Regional business persons believe that economic matters at the national and local levels have not changed to any significant degree. (Table 6) When surveyed as to their views on the economic future of the nation, the local area, and their particular industries they expressed the opinion that matters would remain unchanged at national and local levels. However, they felt that their respective industries would fare somewhat better in the months ahead. This was a rather significant departure from the situation in June 1989, when they were much more neutral in their assessments.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
September 1988
Unemployment Rate
September 1989
Percent
Change
Portage
3.4%
3.8%
+11.8
Marathon
3.4%
4.1%
+20.6
Wood
4.4%
4.3%
-2.3
Central Wisconsin
3.7%
4.1%
+10.8
Wisconsin
3.5%
4.1%
+17.1
United States
5.2%
5.1%
-1.9
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
September 1988
(Thousands)
Total Employment
September 1989
(Thousands)
Percent
Change
Portage
32.7
33.3

+1.8

Marathon

59.5

61.4
+3.2
Wood
36.9
38.0

+3.0

Central Wisconsin
129.1
132.7
+2.8
Wisconsin
2,499.1
2,525.5
+1.1
United States
121,842
123,828
+1.6
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
September 1988 (Thousands)
Employment
September 1989 (Thousands)
Percent Change
Manufacturing
29.6
30.3
+2.4
Durable goods
12.9
13.0
+0.8
Nondurable
goods
16.5
17.2
+4.2
Services

36.8

38.4

+4.5
Trade
27.1
27.0
-0.4
Construction

4.2

4.7

+11.9
Government
14.9
14.2

-4.7

TABLE 5:
EMPLOYMENT IN KEY CENTRAL WISCONSIN INDUSTRIES
Industry

Employment
September 1988
(Thousands)

Employment
September 1989
(Thousands)

Percent
Change

Paper Products

9.6

9.8

+2.1

Lumber and Wood
Products

5.0

5.0

0

Food Processing

4.6

5.2

+13.0

Finance, Insurance,
and Real Estate

8.3

8.1

-2.4

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
June 1989
September 1989
Recent Change in
National Economic Conditions
56

56

Recent Change in
Local Economic Conditions
62
55
Expected Change in
National Economic Conditions
51
52
Expected Change in
Local Economic Conditions
48
52
Expected Change in
Industry Conditions
51
61
 
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University of Wisconsin-Stevens Point
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