Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Paul D. Warner, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Overview
3rd Quarter 1984

 Table 1

     Signs of a slowdown are finally beginning to emerge from the national economic data (Table 1). Although the year to year gains remain impressive, real GNP grew at a sharply reduced 2.7% annual pace during the third quarter of the year. Evidence of an eroding expansion can also be seen in the industrial production statistics. Production is up a solid 7.3% over the September 1983 level; however the June reading was 11.7% above the year earlier figure. On the positive side, interest rates appear to have peaked, at least temporarily, posting sharp declines throughout October. Moreover, the Consumer Price Index is a modest 4.5% above the year earlier reading.

     The majority of economists feel that the slowdown represents a much needed correc­tion. The expansion could not be expected to continue at the blistering pace set earlier this year without running into capacity constraints in key industries. Running up against these constraints inevitably accelerates the rate of price increase. A vocal minority of economists are beginning to interpret recent economic signals as indicating more than just a reduction in the rate of growth. Some are forecasting the development of a recession. The scenario usually presented by this group is that government budget and foreign trade deficits create imbalances in the economy which eventually overhaul the expansion sometime around mid-1985.

     Turning to Central Wisconsin, the evidence remains generally positive although signs of a slowing growth rate are beginning to appear. The most encouraging statistic is the region's unemployment rate. Overall, it stands at 6.6%, down 1.7% from the June reading and 1.6% below the year earlier level. All three counties in the region posted their lowest unemploy­ment rates since the beginning of the 1981-82 recession. Portage County registered a sur­prisingly low 5.8%, while Marathon and Wood Counties posted unemployment rates of 7.4% and 6.4% respectively. These rates are comparable to the state's 6.5% rate and slightly below the national level. However, these figures are not seasonally adjusted. September is traditionally Central Wisconsin's lowest unemployment month because of the important regional agriculture and food processing industries. Nevertheless, the September unemploy­ment rate represents a near capacity economy and could well be the cyclical low for the region.

     Employment gains were unevenly distributed throughout the region during the third quarter. Portage County recorded a robust 10.1% improvement, while Marathon County employment inched up 3.0% over last year. The Marathon County economy is more closely tied to national economic conditions than its neighbors. Similar to the nation as a whole, Marathon County growth has noticeably slowed. Total employment has slipped .6% since April of this year.

    The retail trade and construction sectors have posted the largest percentage gains in employment over the past year. However, all sectors in the regional economy were up over last September. The paper and lumber industries continue to make significant contributions to the economic expansion, increasing payrolls 12.2% and 9.8% in the past twelve months. However, Central Wisconsin's other two key industries-food processing and financial services reported no employment gains.

    Regional executives are growing increasingly cautious about future economic condi­tions. The Bureau's business confidence index recorded less optimism among executives regarding future national, local and industry conditions than prevailed three months ago. However, on average, business leaders indicated that they expected economic conditions to improve modestly in the coming months.

    The Portage County economy has experienced the fastest growth in the region over the last six months. Employment gains were recorded across all sectors with sharp increases showing up in construction and manufacturing. The Stevens Point area, in contrast to Wausau, appears to lag well behind national economic trend~ This could be interpreted as an advantage for decision-makers in the local economy because they will be forewarned of an impending local recession.

     Nearly all indicators point to recent strength in the Stevens Point area economy. Help wanted advertising is up over last year while public assistance and unemployment claims are down. The drop in unemployment claims reversed a second quarter rise.

     Construction activity is down slightly from the second quarter of 1984 but shows some improvement over year earlier figures. Relief may be in sight if interest rate declines begun in October continue through the rest of the year.

     The liquidity position of Portage County residents appears to have improved over the past three months with bank deposits up 2.6% over the second quarter. In addition, bank loans have increased over last year and last quarter. Bank deposits and loans had been stagnant over the first six months of the year. This makes the third quarter figures especially encouraging.

     In summary, third quarter statistics for the Central Wisconsin region show uneven economic growth. The sharp slowdown in the national economy appears to have influenced growth in Marathon County. On the other hand, Wood and Portage Counties have demon­strated continued strength over the last three months. The Stevens Point area in particular turned in a very solid third quarter economic performance.

 
TABLE 1:
NATIONAL ECONOMIC STATISTICS
 
1984
Third Quarter
1983
Third Quarter
Percent
Change
Nominal Gross Domestic Product (Billions)
$3,701.0
$3,346.6
+10.6
Real Gross Domestic Product (Billions of 1982 $)
$1,649.6
$1,550.2
+6.4
Industrial Production
(1977 = 100)
165.1

153.8

+7.3
Three Month U.S. Treasury Bill Rate
10.24%

8.75%

+17.0
Consumer Price Index
(1967= 100)
314.5

300.9

+4.5
 
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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481