Signs of a slowdown are finally beginning to emerge from the national
economic data (Table 1). Although the year to year
gains remain impressive, real GNP grew at a sharply reduced 2.7% annual
pace during the third quarter of the year. Evidence of an eroding
expansion can also be seen in the industrial production statistics.
Production is up a solid 7.3% over the September 1983 level; however the
June reading was 11.7% above the year earlier figure. On the positive
side, interest rates appear to have peaked, at least temporarily,
posting sharp declines throughout October. Moreover, the Consumer Price
Index is a modest 4.5% above the year earlier reading.
The majority of economists feel that the slowdown represents a much
needed correction. The expansion could not be expected to continue at
the blistering pace set earlier this year without running into capacity
constraints in key industries. Running up against these constraints
inevitably accelerates the rate of price increase. A vocal minority of
economists are beginning to interpret recent economic signals as
indicating more than just a reduction in the rate of growth. Some are
forecasting the development of a recession. The scenario usually
presented by this group is that government budget and foreign trade
deficits create imbalances in the economy which eventually overhaul the
expansion sometime around mid-1985.
Turning to Central Wisconsin, the
evidence remains generally positive although signs of a slowing growth
rate are beginning to appear. The most encouraging statistic is the
region's unemployment rate. Overall, it stands at 6.6%, down 1.7% from
the June reading and 1.6% below the year earlier level. All three
counties in the region posted their lowest unemployment rates since the
beginning of the 1981-82 recession. Portage
County registered a surprisingly low
5.8%, while Marathon and
Wood
Counties posted
unemployment rates of 7.4% and 6.4% respectively. These rates are
comparable to the state's 6.5% rate and slightly below the national
level. However, these figures are not seasonally adjusted. September is
traditionally Central Wisconsin's lowest unemployment month because of
the important regional agriculture and food processing industries.
Nevertheless, the September unemployment rate represents a near
capacity economy and could well be the cyclical low for the region.
Employment gains were unevenly distributed throughout the region during
the third quarter. Portage County
recorded a robust 10.1% improvement, while Marathon County
employment inched up 3.0% over last year. The Marathon County
economy is more closely tied to national economic conditions than its
neighbors. Similar to the nation as a whole, Marathon County
growth has noticeably slowed. Total employment has slipped .6% since
April of this year.
The retail trade and construction sectors have posted the largest
percentage gains in employment over the past year. However, all sectors
in the regional economy were up over last September. The paper and
lumber industries continue to make significant contributions to the
economic expansion, increasing payrolls 12.2% and 9.8% in the past
twelve months. However, Central Wisconsin's
other two key industries-food processing and financial services reported
no employment gains.
Regional executives are growing increasingly cautious about future
economic conditions. The Bureau's business confidence index recorded
less optimism among executives
regarding future national, local and industry conditions than prevailed
three months ago. However, on average, business leaders indicated that
they expected economic conditions to improve modestly in the coming
months.
The Portage County
economy has experienced the fastest growth in the region over the last six
months. Employment gains were recorded across all sectors with sharp
increases showing up in construction and manufacturing. The
Stevens Point area, in contrast to
Wausau, appears to lag well behind national economic
trend~ This could be interpreted as an advantage for decision-makers in the
local economy because they will be forewarned of an impending local
recession.
Nearly all indicators point to recent strength in the
Stevens Point area economy. Help wanted advertising
is up over last year while public assistance and unemployment claims are
down. The drop in unemployment claims reversed a second quarter rise.
Construction activity is down slightly from the second quarter of 1984 but
shows some improvement over year earlier figures. Relief may be in sight if
interest rate declines begun in October continue through the rest of the
year.
The liquidity position of Portage County residents appears to have improved
over the past three months with bank deposits up 2.6% over the second
quarter. In addition, bank loans have increased over last year and last
quarter. Bank deposits and loans had been stagnant over the first six months
of the year. This makes the third quarter figures especially encouraging.
In summary, third quarter statistics for the Central
Wisconsin region show uneven economic growth. The sharp slowdown
in the national economy appears to have influenced growth in
Marathon
County. On the other hand,
Wood and Portage
Counties have
demonstrated continued strength over the last three months. The Stevens Point area in particular turned in a
very solid third quarter economic performance.