Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
3rd Quarter 2005

 

Table 2 Table 3 Table 4 Table 5 Table 6

 

     The highlights for the central Wisconsin section are: unemployment rates were generally lower than last year‘s figures; only Portage County in the central Wisconsin area experienced total employment growth; manufacturing continued to be the weak spot in the area’s employment picture; the retail sector appear to be doing well in spite of the downturn in manufacturing employment; and lastly business confidence, while still in the positive range, is generally lower in regard to the future direction of the economy.  

     Unemployment rates were almost uniformly lower this year when compared to 2004 (Table 2).  The only exception was Marathon County where the unemployment rate increased from 3.2 to 3.5 percent.  Portage County’s unemployment rate was 3.4 percent in September 2005, and Wood County’s rate stood at 4.3 percent during the same period.  Wisconsin’s unemployment rate is down to 4.0 percent and the United States is down to 4.8 percent.  Historically speaking, these are all very low rates of unemployment.   

     Total employment is estimated by the state by conducting a survey of Wisconsin households (Table 3).  Portage County total employment is estimated to have risen by 1,300 positions, or by 3.5 percent form last year.  Marathon and Wood Counties and the state of Wisconsin experienced total employment declines of 4.6, 1.8, and 0.3 percent respectively.  However, the United States total employment expanded from 139.6 million to 142.6 million or about 2.1 percent over the same period.   

     Table 4 gives the estimates for industrial sector employment in central Wisconsin.  The state of Wisconsin generates these estimates from a survey of business firms.  Total employment has risen from 149.3 to 149.6 thousand.  All of this growth can be attributed to a 400 position gain in Portage County.  Wood County is reported to have lost 100 jobs and Marathon County employment was unchanged in our year over comparison.  As in previous reports it is the manufacturing sector that accounts for almost all of the job loss in central Wisconsin.  In other words, Wood and Marathon Counties would have registered employment growth if not for the manufacturing sector.   

     Retail sector activity is proxied by the sales tax collection figures in Table 5.  Portage County collections were flat over the past twelve months.  However, Marathon and Wood Counties experienced increases of 9.3 and 2.2 percent respectively.  Thus, the retail sector in Marathon and Wood Counties are holding up even in the face of declining manufacturing employment.   

     Business confidence is given in Table 6.  The CWERB survey of area business people gives us a sense as to what this group is thinking in terms of the economy.  The hurricane activity in the gulf region undoubtedly had an impact upon this group’s assessment of economic conditions.  When asked about expected changes in the national, local, and industry conditions they expressed less optimism than last quarter.  This is very consistent with the national consumer confidence survey conducted by the University of Michigan, which showed a rather sharp drop in consumer confidence.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 

Unemployment Rate
September 2004

Unemployment Rate
September 2005
Percent
Change
Portage 3.5% 3.4% -2.6
City of Stevens Point N/A 6.5% N/A
Marathon 3.2% 3.5% +8.5
Wood 4.3% 4.3% -1.2
Central Wisconsin 3.6% 3.7% +2.8
Wisconsin 4.1% 4.0% -2.2
United States 5.1% 4.8% -5.5
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
  Total Employment
September 2004
(Thousands)
Total Employment
September 2005
(Thousands)
Percent
Change
Portage 38.6 39.9 +3.5
City of Stevens Point N/A 13.2 N/A
Marathon 74.4 71.0 -4.6
Wood 38.8 38.1 -1.8
Central Wisconsin 151.8 149.1 -1.8
Wisconsin 2,935.2 2,925.8 -0.3
United States 139,641 142,579 +2.1
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR

  Employment
September 2004 (Thousands)
Employment
September 2005 (Thousands)
Percent Change
Total Nonfarm 149.3 149.6 +0.2
Total Private 130.8 131.1 +0.2
Construction & Natural Resources 6.2 6.3 +1.6
Manufacturing 31.1 30.5 -1.9
Trade 25.3 25.3 0
Transportation & Utilities 7.9 8.1 +2.5
Financial Activities 10.3 10.6 +2.9
Education & Health Services 21.2 21.7 +2.4
Leisure & Hospitality 11.3 11.3 0
Information & Business Services 17.3 17.5 +1.2
Total Government 18.4 18.4 0
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
  2004 Sales Tax
Third Quarter
(Thousands)
2005 Sales Tax
Third Quarter
(Thousands)
Percent
Change
Portage County $1,247.9 $1,234.9 -1.0
Marathon County $2,824.2 $3,086.7 +9.3
Wood County $1,220.7 $1,247.6 +2.2
TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
June 2005 September 2005
Recent Change in
National Economic Conditions
57 60
Recent Change in
Local Economic Conditions
55 59
Expected Change in
National Economic Conditions
60 55
Expected Change in
Local Economic Conditions
65 56
Expected Change in
Industry Conditions
62 57
 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481