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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Stevens Point Area

3rd Quarter 2004

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13


The economic indicators for the local area are as follows.  The unemployment rate is at a very low 3.5 percent, and total employment inched higher growing by 0.8 percent over the year.  Industrial sector employment gained about 0.6 percent over the same period.  Retailers in the local area are modestly optimistic, but not as much as they were in June.  Help wanted advertising is off the pace of a year ago.  Public assistance claims are generally higher this year and unemployment claims are little changed from third quarter 2003.  Lastly, construction activity is off the robust pace of 2003. 

Employment figures generated from business payroll data suggest that total nonfarm employment in Portage county grew by a modest 0.6 percent over the past twelve months (Table 7).  Sectors experiencing growth over the year were construction and natural resources, trade, education and health services, and leisure and hospitality.  On the negative side manufacturing, and government payrolls are estimated to have contracted from last year's levels of employment.  Lastly the sectors that appear to have had no change in their payrolls numbers were transportation and utilities, financial activities, and information and business services. 

The CWERB retailer confidence survey suggests that local merchants are generally less confident than in June about retail activity in the area (Table 8).  However, the survey group remains moderately optimistic in their assessment of future sales growth and store traffic.  Similarly, when asked bout expected store sales and traffic during the Christmas selling season, they felt that matters would be slightly better than the year before. 

Help wanted advertising for the local are and nation is presented in Table 9.  The index mark of 84 for the great Stevens Point-Plover Area means there are 0.84 jobs being advertised in 2004 for each job in the base year.  Likewise the national index of 34 indicates there are only .34 jobs being advertised for each job in its base year.  Both indices suggest that job growth will be sluggish in the months ahead.  Further, even though internet advertising has become much more of a factor, the index remains a good barometer of labor market conditions. 

Measures of local family financial distress are given in Tables 10 and 11.  New public assistance claims on a monthly average basis rose from 206 to 226 or by 9.6 percent from last year.  The total caseload increased from 3,664 to 4,445 or by 21.3 percent from a year ago.  Another measure to consider are the unemployment claim figures.  New claims on a weekly average basis stayed at about the same level as a year ago, 158 in 2003 and 159 in 2004.  Meanwhile, the number of total claims contracted form 1,241 to 1,072 or by 13.6 percent. 

Residential construction fell from the blistering pace of established in 2003 (Table 12).  The number of new permits declined from 72 to 50 and the estimated value of the activity declined from $14.4 million to $9.1 million over the year.  The number of new housing units likewise declined from 112 to 54.  However, there was a slight up tick in the number of residential alteration permits issued, rising from 262 to 287.  The associated value of the alteration activity contracted from $1.9 million to $1.8 million since third quarter 2003. 

Table 13 gives the nonresidential construction figures for the area.  The number of permits issued during third quarter was 9 and they were valued at $4.8 million.  Business alteration activity resulted in 51 permits being issued.  The value of the activity was $4.0 million.  As usual no percentage changes are given for nonresidential construction activity because it tends to be very volatile from period to period.  In other words business projects tend to be very large singular events and as a result the figures can fluctuate dramatically form period to period.

 
TABLE 7:
PORTAGE COUNTY EMPLOYMENT CHANGE BY SECTOR

  Employment
September 2003 (Thousands)
Employment
September 2004 (Thousands)
Percent Change
Total Nonfarm 34.5 34.7 +0.6
Total Private 28.7 29.1 +1.4
Construction & Natural Resources 1.1 1.2 +9.1
Manufacturing 5.7 5.4 -5.3
Trade 5.4 5.6 +3.7
Transportation & Utilities 1.9 1.9 0
Financial Activities 4.0 4.0 0
Education & Health Services 3.2 3.4 +6.2
Leisure & Hospitality 3.4 3.5 +2.9
Information & Business Services 4.0 4.0 0
Total Government 5.8 5.6 -3.4
 
TABLE 8:
RETAILER CONFIDENCE IN STEVENS POINT-PLOVER AREA
 
Index Value

June 2004

September 2004

Total Sales Compared
to Previous Year
60 58
Store Traffic Compared
to Previous Year
56 56
Expected Sales Three
Months From Now
67 64
Expected Store Traffic
Three Months From Now
67 61
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN PORTAGE COUNTY
 
Index Value
2003 2004
Stevens Point
(September)
(1980 = 100)
98 84
U.S.
(August)
(1987 = 100)
37 37
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN PORTAGE COUNTY
  2003
Third Quarter
(Monthly Avg.)
2004
Third Quarter
(Monthly Avg.)
Percent Change
New Applications 206 226 +9.6
Total Caseload 3,664 4,445 +21.3
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN PORTAGE COUNTY
  2003
Third Quarter
(Weekly Avg.)
2004
Third Quarter
(Weekly Avg.)
Percent Change
New Claims 158 159 +1.0
Total Claims 1,241 1,072 -13.6
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2003
Third Quarter
2004
Third Quarter
Percent Change
Residential Permits Issued 72 50 -30.6
Estimated Value of
New Homes
$14,407.7
(thousands)
$9,052.0
(thousands)
-37.2
Number of Housing Units 112 54 -51.8
Residential Alteration
Permits Issued
262 287 +9.5
Estimated Value
of Alterations
$1,923.9
(thousands)
$1,789.1
(thousands)
-7.0
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2003
Third Quarter
2004
Third Quarter
Number of Permits Issued 9 9
Estimated Value of
New Structures
$4,975.2
(thousands)
$4,823.6
(thousands)
Number of Business Alteration Permits  40 51
Estimated Value
of Business Alterations
$722.2
(thousands)
$4,040.2
(thousands)
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481