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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Stevens Point Area

3rd Quarter 2003

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13


          Even though seasonally unadjusted unemployment rates edged higher, this quarter's rate it is still at a very low 3.7 percent rate.  In addition total employment estimates, which are based on a household survey, suggest payrolls grew by 3.5 percent.  Also the employer-based survey of nonfarm employment growth reports that a 1.2 percent expansion took place since 2002 (Table 7).  In sum, retailer confidence has become more upbeat about the future, help wanted advertising was stable from a year ago, public assistance was much higher, and construction activity was very robust. 

          Portage county industrial sector employment is presented with a high level of detail in Table 7.  Overall nonfarm employment increased by 1.2 percent from September 2002 to September 2003.  Manufacturing contracted by 7.5 percent from a year ago.  In addition construction and national resources, and transportation and utilities suffered declining payrolls.  Even though the percentage declines were large, the absolute decline in jobs was small.  According to the state all other industrial sectors reported increasing payrolls from a year ago. 

          Local merchants' feelings about retail activity are given in Table 8.  The merchants in our survey indicate that store sales are at about the same level as a year ago. Store traffic, however, was judged to be slightly lower than a comparable time last year.  This group was asked to forecast retail activity levels during the crucial Christmas selling period. This panel was fairly upbeat in predicting that both sales and store traffic would be markedly better this year when compared to 2002.  This bodes well for the local economy.

          A barometer of the local labor market is help wanted advertising (Table 9).  The index is only slightly below last years figure.  The same thing can be said for the nation's help wanted index.  For Stevens Point the mark of 98 means that there are 98 positions listed for every 100 positions in the base year.  Much more striking is the national index.  Nationally there are only 37 positions being advertised for every 100 positions in the base year.  This clearly indicates that business firms have been reluctant to expand their payrolls at the national level. 

          Public assistance claim data in Table 10 shows some rather large increases taking place.  The number of new applications on a monthly average basis rose from 135 to 206 or 52 percent from a year ago.  Likewise the total caseload number rose from 2,807 to 3,664 or by nearly 31 percent from last year.  Another measure of local family financial distress is the number of unemployment claims.  The figures in Table 11 indicate the number of unemployment claims fell from 165 to 158 or by 4.2 percent on a weekly average basis.  Total claims fell from 1,281 to 1,241 or by about 3.1 percent.  The information in Tables 10 and 11 possibly suggests that there has been an increase in the number of working poor in our area. 

          Residential construction activity continues to be a real bright spot for the local economy (Table 12).  Residential permits issued total 72.  This is only one less than last year's exceptionally robust mark.  However, the estimated value of this year's construction activity was estimated to be nearly 33 percent higher than in 2002.  The number of housing units reached 112 during the third quarter, a 12 percent gain.  Similarly the number of residential alterations permits climbed by about 7 percent.  Lastly, the estimated value of the alteration activity is said to be approximately 21 percent higher this year compared to last. 

          Nonresidential construction is presented without percentage change (Table 13).  This is because nonresidential construction tends to be a volatile figure that can fluctuate greatly from year to year.  This year's building reports indicate that there were 9 projects with an estimated value of nearly $5 million.  This compares favorably to last year's marks.  Meanwhile the number of business alteration permits was 40 and the value was estimated at $722 thousand.  The alteration activity was well below the levels of last year.

 
TABLE 7:
PORTAGE COUNTY EMPLOYMENT CHANGE BY SECTOR
  Employment
September 2002 (Thousands)
Employment
September 2003 (Thousands)
Percent Change
Total Nonfarm 34.1 34.5 +1.2
Total Private 28.5 28.6 +0.4
Construction & Natural Resources 1.1 1.0 -9.1
Manufacturing 6.7 6.2 -7.5
Trade 4.9 4.8 -2.0
Transportation & Utilities 1.9 1.8 -5.3
Financial Activities 3.9 4.0 +2.6
Education & Health Services 2.9 3.0 +3.4
Leisure & Hospitality 3.5 4.0 +14.3
Information & Business Services 3.7 3.8 +2.7
Total Government 5.6 5.9 +5.4
 
TABLE 8:
RETAILER CONFIDENCE IN STEVENS POINT-PLOVER AREA
 
Index Value

June 2003

September 2003

Total Sales Compared
to Previous Year
52 52
Store Traffic Compared
to Previous Year
54 46
Expected Sales Three
Months From Now
58 59
Expected Store Traffic
Three Months From Now
58 61
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN PORTAGE COUNTY
 
Index Value
2002 2003
Stevens Point
(September)
(1980 = 100)
104.5 98
U.S.
(August)
(1987 = 100)
41 37
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN PORTAGE COUNTY
  2002
Third Quarter
(Monthly Avg.)
2003
Third Quarter
(Monthly Avg.)
Percent Change
New Applications 135 206 +52.8
Total Caseload 2,807 3,664 +30.5
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN PORTAGE COUNTY
  2002
Third Quarter
(Weekly Avg.)
2003
Third Quarter
(Weekly Avg.)
Percent Change
New Claims 165 158 -4.2
Total Claims 1,281 1,241 -3.1
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2002
Third Quarter
2003
Third Quarter
Percent Change
Residential Permits Issued 73 72 -1.4
Estimated Value of
New Homes
$10,862.4
(thousands)
$14,407.7
(thousands)
+32.6
Number of Housing Units 100 112 +12.0
Residential Alteration
Permits Issued
246 262 +6.5
Estimated Value
of Alterations
$1,558.0
(thousands)
$1,923.9
(thousands)
+21.2
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2002
Third Quarter
2003
Third Quarter
Number of Permits Issued 7 9
Estimated Value of
New Structures
$2,158.5
(thousands)
$4,975.2
(thousands)
Number of Business Alteration Permits  53 40
Estimated Value
of Business Alterations
$4,372.4
(thousands)
$722.2
(thousands)
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481