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Division
of Business and Economics
University of Wisconsin-Stevens
Point
Stevens Point, WI 54481
(715) 346-3774 (715)
346-2537 |
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Randy
F. Cray, Ph.D.
Director,
Central Wisconsin Economic Research Bureau
Stevens
Point Area
3rd Quarter 2001
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Table
7 Table 8 Table 9 Table
10 Table 11 Table 12
Table 13 Table 14
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The
local area economy is experiencing a contraction in economic activity.
Employment figures along with other economic indicators in the report strongly
suggest that the local area has been adversely impacted by the weak national
economic conditions. Events on
and after September 11, 2001 will surely exacerbate the situation.
Industrial
sector employment is given for Portage County in Table 7.
A number of industrial sectors have contracted from a year ago.
Manufacturing, trade, and government payrolls are estimated to be 1.4
percent, 7.8 percent, and 8.2 percent lower than a year ago.
Moreover, construction payrolls are unchanged from September 2000.
The only sector to register an increase was the services sector.
Service sector employment is estimated to have grown by 4.8 percent. In sum industrial sector employment is thought to have fallen
by about 500 positions or by 1.5 percent from last year.
Retailer
confidence remains weak in the greater Stevens Point - Plover area (Table
8). Sore traffic and sales
are thought to be lower by our panel of local merchants.
When this group was asked to forecast store traffic and sales three
months from now as compared to a year ago, they indicated lower levels of
retail activity were to be expected. Clearly
the economic condition of the economy, especially after the events of
September 11th has put a damper on their forecast.
The
CWERB Help Wanted Advertising Index Shows a dramatic change in the amount of
job listing in the area (Table 9).
The index fell from 423 to 176 over the past twelve months.
This represents nearly a 60 percent decline from September 2000.
Likewise the national Help Wanted index tumbled from 78 to 53 or a
decline of 32 percent. While
Help Wanted Advertising captures only a small part of the number of employment
opportunities available in an area, it nonetheless is a good barometer of
business firms' hiring plans.
Public
assistance claim data (Table 10) for Portage County
shows that the number of new applications on a monthly average basis rose from
370 to 397, an increase of 7.3 percent. We
also see the total caseload figure rising from 2,098 to 2,453 or by nearly 17
percent from a year ago. Another
measure of local family financial distress tells a similar story.
Unemployment claims in Portage County on a weekly average basis climbed
from 149 to 181, a gain of 21.5 percent (Table_11).
Total unemployment claims have risen from 779 to 1,058 a gain of 35.8
percent. Thus, it is quite
evident that there has been an increase in area family financial distress.
Residential
construction in Table 12 paints a mixed picture for the
area. The number of residential permits issued declined by 21.3 percent, but
the estimated value of this construction is 15.7 percent higher than a year
ago. Likewise the number of
permits for residential alteration climbed by 20.2 percent but the estimated
value of this activity was only 2.4 percent higher than a year ago.
Lastly, the number of housing units constructed declined over the year
from 146 to 122, or about 16.4 percent.
Table
13 gives nonresidential construction activity figures for the greater
Stevens Point - Plover area. This
volatile activity is presented without percentage change.
The number of permits fell from 14 to 4 and the estimated value
declined from $14.3 million to $3.7 million over the course of this year.
The number of business alteration permits rose from 38 in September,
2000 to 48 in September, 2001. The
estimated value of the alteration activity climbed from $3.0 to about $6.1
million over the period.
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TABLE
7:
PORTAGE
COUNTY EMPLOYMENT CHANGE BY SECTOR
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Employment
September 2000
(Thousands)
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Employment
September 2001
(Thousands)
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Percent
Change
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| Manufacturing |
7.0
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6.9
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-1.4
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| Services |
12.5
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13.1
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+4.8
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| Trade |
7.7
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7.1
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-7.8
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| Construction |
1.3
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1.3
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0
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| Government |
4.9
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4.5
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-8.2
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TABLE
8:
RETAILER
CONFIDENCE IN STEVENS POINT-PLOVER AREA
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Index
Value
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June
2001
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September
2001
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Total
Sales Compared
to
Previous Year |
40
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45
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Store
Traffic Compared
to
Previous Year |
42
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48
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Expected
Sales Three
Months
From Now |
46
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40
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Expected
Store Traffic
Three
Months From Now |
46
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43
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100
= Substantially Better
50
= Same
0
= Substantially Worse |
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TABLE
9:
HELP
WANTED ADVERTISING IN PORTAGE COUNTY
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Index
Value
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2000
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2001
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Stevens
Point
(September)
(1980
= 100) |
423
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176
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U.S.
(August)
(1987
= 100) |
78
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53
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TABLE
10:
PUBLIC
ASSISTANCE CLAIMS IN PORTAGE COUNTY
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2000
Third Quarter
(Monthly
Avg.)
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2001
Third Quarter
(Monthly
Avg.)
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Percent
Change
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| New
Applications |
370
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397
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+7.3
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| Total
Caseload |
2,098
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2,453
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+16.9
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TABLE
11:
UNEMPLOYMENT
CLAIMS IN PORTAGE COUNTY
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2000
Third
Quarter
(Weekly
Avg.)
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2001
Third
Quarter
(Weekly
Avg.)
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Percent
Change
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| New
Claims |
149
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181
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+21.5
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| Total
Claims |
779
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1058
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+35.8
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TABLE
12:
RESIDENTIAL
CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
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2000
Third
Quarter
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2001
Third
Quarter
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Percent
Change
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| Residential
Permits Issued |
61
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48
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-21.3
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Estimated
Value of
New
Homes |
$9,270.0
(thousands)
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$10,722.4
(thousands)
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+15.7
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| Number
of Housing Units |
146
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122
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-16.4
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Residential
Alteration
Permits
Issued |
248
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298
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+20.2
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Estimated
Value
of
Alterations |
$1,622.7
(thousands)
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$1,661.9
(thousands)
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+2.4
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| *Includes
Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon,
and Plover. |
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TABLE
13:
NONRESIDENTIAL
CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
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2000
Third
Quarter
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2001
Third
Quarter
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| Number
of Permits Issued |
14
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4
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Estimated
Value of
New
Structures |
$14,288.0
(thousands)
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$3,675.0
(thousands)
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| Number
of Business Alteration Permits |
38
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48
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Estimated
Value
of
Business Alterations |
$2,992.5
(thousands)
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$6,073.4
(thousands)
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| *Includes
Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon,
and Plover. |
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Back
to 3rd Quarter 2001 Report
CWERB
Home
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E-mail
DBE Phone: (715) 346-2728 Fax: (715) 346-3310 Webmaster
University of
Wisconsin-Stevens Point
Division of Business
and Economics
Stevens Point,
Wisconsin 54481
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