Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
2nd Quarter 1999

Table 2 Table 3 Table 4 Table 5 Fig 5A Fig 5B Table 6

 
     Central Wisconsin's economy continues to do well.  Most indicators of economic progress suggest that the economy is moving forward.  Thus, our region has continued to grow almost without interruption since the early 1980s.  This period may well go into the history books as the best economic expansion ever experienced by our area.

     Unemployment rates (Table 2) fell throughout the state, region, and nation.  The seasonally unadjusted unemployment rates were as follows for Central Wisconsin: Portage 3.5 percent, Marathon 2.9 percent, and Wood 3.8 percent.  On a labor force weighted average Central Wisconsin's unemployment rate stood at just 3.3 percent.  Wisconsin meanwhile registered an outstanding 3.1 percent rate and the nation a 4.5 percent mark.

     Employment in the three counties (Table 3) tracked in the following way over the past twelve months: Portage total employment remained virtually unchanged.  However, Marathon expanded by 2.0 percent, and Wood by 1.8 percent over the same period.  Given the very tight labor market any increase in these figures is a noteworthy accomplishment.  Wisconsin added just 0.7 percent and the U.S. 1.6 percent in terms of employment growth.

     Another gauge of local economic conditions is industrial sector employment changes (Table 4) .  Services, trade, construction, and government added 600, 1,000, 300 and 600 positions respectively in Central Wisconsin over the past twelve months.  Only manufacturing experienced a decline, falling by an estimated 300 positions.

     Sales tax distribution (Table 5) indicated that the retail sector was expanding in both Marathon and Portage counties.  Portage county collections rose from $893.2 thousand to $928.1 thousand over the course of the year.  Marathon did somewhat better, increasing from $1.85 million to $1.96 million, or 6.1 percent.  This type of data is very useful in analyzing local economic conditions.

     Relating to the Marshfield version of the report, figures 5A and 5B depict the long term secular trends in manufacturing, services, trade, construction, and government employment over the past five years.  You will quickly gain an appreciation for the relative importance of each sector and how they have taken divergent growth paths.  Moreover, these charts clearly show the dynamic nature of our Central Wisconsin economy and how our residents earn a living.

     Business executives in the local area are more pessimistic about the economy than they were in March (Table 6).  Their assessment of recent changes at the national level and local level suggest a greater degree of concern about the future direction of the economy.  With respect to the future the panel believes the national and local conditions will be softer in the months ahead.  However, they expect little or no change in regard to their particular industry.  

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
June 1998
Unemployment Rate
June 1999
Percent
Change
Portage
4.6%
3.5%
-23.9
Marathon
3.7%
2.9%
-21.6
Wood
5.0%
3.8%
-24.0
Central Wisconsin
4.3%
3.3%
-23.3
Wisconsin
3.5%
3.1%
-11.4
United States
4.7%
4.5%
-4.3
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
June 1998
(Thousands)
Total Employment
June 1999
(Thousands)
Percent
Change
Portage
36.6
36.5
-0.2
Marathon
72.1
73.6
+2.0
Wood
38.9
39.6
+1.8
Central Wisconsin
147.7
149.7
+1.4
Wisconsin
2,909.0
2,929.9
+0.7
United States
132,264
134,395
+1.6
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
June 1998 (Thousands)
Employment
June 1999 (Thousands)
Percent Change
Manufacturing
35.9
35.6
-0.8
Durable goods
19.4
19.5
+0.4
Nondurable
goods
16.5
16.1
-2.3
Services
50.1
51.7
+3.2
Trade
33.0
34.0
+2.9
Construction
6.3
6.6
+5.0
Government
17.7
18.3
+3.6
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
 
1998 Sales Tax
Second Quarter
(Thousands)
1999 Sales Tax
Second Quarter
(Thousands)
Percent
Change
Portage County
$893.2
$928.1
+3.9
Marathon County
$1,849.0
$1,960.9
+6.1


FIGURE 5A:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR--
MANUFACTURING, SERVICES AND TRADE

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FIGURE 5B:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR--
CONSTRUCTION AND GOVERNMENT

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TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
                               
Index Value
March 1999
June 1999
Recent Change in
National Economic Conditions
50
47
Recent Change in
Local Economic Conditions
47
53
Expected Change in
National Economic Conditions
42
41
Expected Change in
Local Economic Conditions
53
43
Expected Change in
Industry Conditions
57
49
 
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University of Wisconsin-Stevens Point
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