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Division
of Business and Economics
University of Wisconsin-Stevens
Point
Stevens Point, WI 54481
(715) 346-3774 (715)
346-2537 |
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Randy
F. Cray, Ph.D.
Director,
Central Wisconsin Economic Research Bureau
Marshfield
Area
2nd Quarter 1998
Table
7 Table 8 Table 9
Table 10 Table 11 Table
12 Table 13 Table14
Table 15 Table 16
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There are many good
things to say about the local economy is second quarter 1998.
The unemployment rate in Wood County stands at a very low 4.5
percent, and total unemployment grew, albeit by a modest 0.8
percent. Similarly, industrial sector unemployment rose by
about 1.0 percent from last year. Most other indicators
contained in this report are positive in nature with regard to
the state of the local economy.
Wood
County industrial sector employment grew from 42.3 to 42.7 thousand, or by
about 1.0 percent from a year earlier (Table 7).
Services, trade, and manufacturing added 600, 200, and 100
positions respectively. However construction and government
payrolls contracted by 100 and 400 persons each. The CWERB
estimates that Marshfield
employment rose by approximately 3.1 percent during the same
period. Thus the local area appears to have grown more quickly
than the rest of the county. This is due to the greater
proportion of service sector employment in Marshfield.
Retailer optimism is
lower this quarter that last
(Table 8).
When local merchants were queried about store sales and traffic
they felt matters have improved but not to the extent as in the
previous quarter. With regard to the future the same type of
impression is held by the merchants. That is, activity should
be above last years marks.
Help wanted advertising
remains quite strong in the local area
(Table 9).
The reading of 297 means there are almost 3 jobs being
advertised for every one advertised in the base year. The high
level of advertising bodes well for area residents in job
search. The U.S. likewise experienced as increase in its help
wanted index.
Family financial distress
can be measured in a variety of ways. One measure is public
assistance claims on a monthly average basis
(Table 10).
For Wood County the total caseload rose
from 2,453 to 2,485, or 1.3 percent from last year. Total
caseload data consists of AFDC, MA, and food stamps. Another
measure of distress in the community is unemployment claims data
(Table
11). New claims on a
weekly average basis increased from 51 to 65. Further, total
claims grew from 145 to 184 over the same period. Percentage
wise the increases in new and total claims were high, but one
should remember that the raw numbers are at low levels.
Residential construction
for Marshfield in second quarter amounted to 9 new units with an
estimated value of $1.1 million
(Table 12).
On the other hand, alteration activity was somewhat off the pace
of last year. Residential permits issued totaled 78, down 9.3
percent from a year ago. Further, the estimated value of these
alterations was down 1.1 percent and now stands at 460.7
thousand.
Nonresidential
construction for the area went as follows
(Table 13).
The number of new permits was 20 and the estimated value was
$1.7 million for this construction. The number of alterations to
existing structures was 9. These alterations are estimated to
have a value of $348.9 thousand. Percentage changes are not
given in Table 13 due to the volatile nature of this type of
activity.
Financial statistics for
the local area are presented in Table 14.
The amount of bank deposits rose from $288.9 million to $294.8
million, or 2.0 percent from Second Quarter 1997. Likewise bank
lending rose by 2.3 percent in our sample of local institutions.
The gain in lending was from $253.0 million to $258.9 million
for the Marshfield area.
Clark county economic data is presented in
Table 15 and Table 16.
Industrial sector figures show that manufacturing, trade, and
construction expanded by 5.4, 2.3, and 7.8 percent respectively
since June 1997 However, service and government employment
dropped by 0.8 and 1.6 percent over the period. We can also see
that Clark county's unemployment rate now stands at 5.0 percent
compared to 5.9 percent of a year ago. However, this drop is
tempered somewhat by the decline in the total number of people
employed and the decline in the labor force. |
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TABLE
7:
WOOD
COUNTY EMPLOYMENT CHANGE BY SECTOR
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Employment
June
1997
(Thousands)
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Employment
June
1998
(Thousands)
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Percent
Change
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| Manufacturing |
10.1
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10.2
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+1.0
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| Services |
16.2
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16.8
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+3.7
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| Trade |
9.2
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9.4
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+2.2
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| Construction |
1.8
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1.7
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-5.6
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| Government |
5.0
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4.6
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-8.0
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| Marshfield
Employment Index |
151.4
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156.1
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+3.1
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TABLE
8:
RETAILER
CONFIDENCE IN MARSHFIELD*
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Index
Value
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March 1998
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June 1998
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Total
Sales Compared
to Previous Year |
70
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62
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Store
Traffic Compared
to Previous Year |
69
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56
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Expected
Sales Three
Months From Now |
70
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69
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Expected
Store Traffic
Three Months From Now |
69
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62
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100
= Substantially Better
50
= Same
0
= Substantially Worse
*Data
collected by UW Marshfield-Wood County |
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TABLE
9:
HELP
WANTED ADVERTISING IN MARSHFIELD
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Index
Value
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1997
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1998
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Marshfield
(June)
(1980
= 100) |
290
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297
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U.S.
(May)
(1987
= 100) |
81
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91
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TABLE
10:
PUBLIC
ASSISTANCE CLAIMS IN WOOD COUNTY
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1997
Second
Quarter
(Monthly
Avg.)
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1998
Second
Quarter
(Monthly
Avg.)
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Percent
Change
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| Total
Caseload |
2,453
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2,485
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+1.3
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TABLE
11:
UNEMPLOYMENT
CLAIMS IN WOOD COUNTY
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1997
Second
Quarter
(Weekly
Avg.)
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1998
Second
Quarter
(Weekly
Avg.)
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Percent
Change
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| New
Claims |
51
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65
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+27.5
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| Total
Claims |
145
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184
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+26.9
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TABLE
12:
RESIDENTIAL
CONSTRUCTION IN MARSHFIELD AREA*
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1997
Second
Quarter
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1998
Second
Quarter
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Percent
Change
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| Residential
Permits Issued |
9
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9
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0
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Estimated
Value of
New
Homes |
$922.0
(thousands)
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$1,105.0
(thousands)
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+19.8
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| Number
of Housing Units |
9
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10
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+11.1
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Residential
Alteration
Permits
Issued |
86
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78
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-9.3
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Estimated
Value
of
Alterations |
$465.9 (thousands)
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$460.7
(thousands)
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-1.1
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| *Data
collected by UW Marshfield-Wood County |
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TABLE
13:
NONRESIDENTIAL
CONSTRUCTION IN MARSHFIELD AREA*
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1997
Second
Quarter
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1998
Second
Quarter
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| Number
of Permits Issued |
19
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20
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Estimated
Value of
New
Structures |
$1,255.9
(thousands)
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$1,722.9
(thousands)
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| Number
of Business Alteration Permits |
14
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9
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Estimated
Value
of
Business Alterations |
$264.3
(thousands)
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$348.9
(thousands)
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| *Data
collected by UW Marshfield-Wood County |
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TABLE
14:
FINANCIAL
STATISTICS FOR MARSHFIELD*
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1997
Second
Quarter
(Millions)
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1998
Second
Quarter
(Millions)
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Percent
Change
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| Bank
Deposits |
$288.9
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$294.8
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+2.0
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| Bank
Loans |
$253.0
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$258.9
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+2.3
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*Data
collected by UW Marshfield-Wood County
Note:
Figures for four quarters beginning Fourth Quarter 1998 have no
previous
comparison points due to merger activity in the local area. |
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TABLE
15:
CLARK
COUNTY EMPLOYMENT BY SECTOR
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June 1997
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June 1998
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Percent
Change
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| Manufacturing |
2,749
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2,897
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+5.4
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| Services |
2,147
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2,130
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-0.8
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| Trade |
2,089
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2,137
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+2.3
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| Construction |
476
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513
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+7.8
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| Government |
1,992
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1,961
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-1.6
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TABLE
16:
CLARK
COUNTY EMPLOYMENT STATISTICS
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June 1997
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June 1998
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Percent
Change
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| Unemployment
Rate |
5.9%
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5.0%
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-15.3
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| Total
Employed |
15,575
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15,571
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0
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| Total
Unemployed |
983
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818
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-16.8
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| Labor
Force |
16,558
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16,389
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-1.0
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University of
Wisconsin-Stevens Point
Division of Business
and Economics
Stevens Point,
Wisconsin 54481
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