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Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 

Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau

Marshfield Area
2nd Quarter 1995

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table14 Table 15 Table 16

     The local area economy grew during second quarter 1995. However, signs of an economic slowing are evident. Three of the five categories of sectoral employment expanded from last June. Further, the unemployment rate rose but only because the labor force grew more rapidly than employment. Local merchants reported to the CWERB that economic matters are just slightly better than a year ago. The help wanted advertising Index fell from last year's manic but still remains at a relatively high level. Initial unemployment claims dropped somewhat, but total claims rose. Residential constriction and nonresidential constriction activity was generally lower than a year ago. 

     Wood County employment expanded in three of five Industrial employment categories (Table 7). Services added 1,013 jobs, manufacturing 52, and trade just 15 persons. Construction was down by 142 positions and the government sector was lower by 72. The Marshfield employment index rose from 150.4 to 156 or 3.7 percent in the year over comparison. The index suggests that employment increased by approximately 3.7 percent from last year. 

     Local merchant's optimism concerning the retail scene is presented in Table 8. Total sales and traffic were said to be modestly better than one year ago. Further, local retailers forecast that store traffic and sales will improve over the next quarter albeit by a very small amount. Although sentiments are still above neutral, the optimism levels expressed by the panel have been trending steadily downward on all four questions since approximately early 1994. 

     Help wanted advertising is a key barometer of local labor market conditions
(Table 9)
. The June index level of 231 Indicates there are 2.3 advertisements for each one in 1980. However, the index is some 65 points lower than last June's 296 mark. This means that while labor demand is high it is not as strong as it was a year ago. Thus, local and outside employers an: still hiring but not at the rate of a year ago. 

     Data for Table 10, Public Assistance, is not available. A change over to a computerized system in Madison has delayed the release of the data. As soon as it becomes available on a regular basis it will once again be included in the report. 

     New unemployment claims data on a weekly average basis contracted from 39 to 34, or 12.8 percent (Table 11). Moreover, and in contrast, the number of total claims rose from 87 to 99, or 13.8 percent. From a historic point of view total claims have been trending steadily downward since early 1992. This trend means an overall improvement in economic condition over the time period. 

     Residential construction in Table 12 presents somewhat of a mixed picture. Even though the sample is not all inclusive in terms of including all outlying areas it is nonetheless a good barometer of area economic conditions. The number of Residential permits issued was lower by 13.3 percent, the number of housing units was off last years pace by 30 percent, and the estimated value of alteration activity was down by 14.6 percent. On the upside, the estimated value of new homes constructed was higher by 8.9 percent and the number of alteration permits issued rose slightly by 1.2 percent. 

     Nonresidential activity is presented without percentage change due to the volatility of capital investment (Table 13). The number of permits issued was 15 with an estimated value of $660 thousand. The number of business alteration permits was 27 and their estimated value was reported at $530 thousand. The numbers in Table 13 represent the capital investment being made by both the private and public sector. 

     Financial statistics for the area are given to the reader in Table 14. Please note that due to mergers and the continuing consolidation of the financial services industry the data are presented without percentage changes. To do so at this juncture would be inappropriate. After the merger scenario plays itself out, which it eventually will, a new baseline can be established which will allow for meaningful comparisons. For now though only the amount of deposits, $536 million, and the amount of bank loans, $445 million, can be reported. 

     Clark County economic statistics are presented in Table 15 and Table 16. Highlights of the data are: manufacturing employment is up by 8.3 percent, the unemployment rate fell from 7.1 to 6.2 percent, and the total number of people employed increased from 15,786 to 16,528 or nearly 5 percent from a year ago.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
June 1994
(Thousands)
Employment
June 1995
(Thousands)
Percent Change
Manufacturing
10.2
10.2

+0.5

Services
16.2
17.2
+6.3
Trade
8.6
8.7
+0.2
Construction
1.7
1.6

-8.4

Government
4.0
3.9

-1.8

Marshfield Employment Index
150.4
156.0
+3.7
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
March 1995
June 1995
Total Sales Compared
     to Previous Year
54
55
Store Traffic Compared
     to Previous Year
48
50
Expected Sales Three
     Months From Now
62
59
Expected Store Traffic
     Three Months From Now
62
59
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
1994
1995
Marshfield
(June)
(1980 = 100)
296
231
U.S.
(May)
(1967 = 100)
123
126
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
1994
Second Quarter
(Monthly Avg.)
 1995
Second Quarter
(Monthly Avg.)
Percent
Change
New Applications

37

N/A

N/A

Total Caseload
N/A
N/A
N/A
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1994
Second Quarter
(Weekly Avg.)
1995
Second Quarter
(Weekly Avg.)
Percent
Change
New Claims
39
34
-12.8
Total Claims
87
99
+13.8
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1994
Second Quarter
1995
Second Quarter
Percent Change
Residential Permits Issued
15

13

-13.3
Estimated Value of
New Homes
$1,076.3
(thousands)

$1,171.9
(thousands)

+18.9
Number of Housing Units

20

14

-30.0
Residential Alteration
Permits Issued
84

85

+1.2
Estimated Value
of Alterations
$418.3
(thousands)

$357.4
(thousands)

-14.6
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1994
Second Quarter
1995
Second Quarter
Number of Permits Issued
19

15

Estimated Value of
New Structures
$1,534.6
(thousands)

$660.2
(thousands)

Number of Business Alteration Permits
13

27

Estimated Value
of Business Alterations
$895.4
(thousands)

$530.2
(thousands)

*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1994
Second Quarter
(Millions)
1995
Second Quarter
(Millions)
Percent Change
Bank Deposits
$229.4
$536.9

N/A

Bank Loans
$193.1
$445.2
N/A
*Data collected by UW Marshfield-Wood County
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
June 1994
(Thousands)
June 1995
(Thousands)
Percent Change
Manufacturing
2.4
2.6
+8.3
Services
2.1
2.1
0
Trade
1.9
1.9
0
Construction
0.3
0.4
+33.3
Government 
2.1
2.1
0
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
June 1994
June 1995
Percent Change
Unemployment Rate
7.1%
6.2%
-12.7
Total Employed
15,786
16,528
+4.7
Total Unemployed
1,212
1,086
-10.4
Labor Force
16,998
17,614
+3.6
 
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University of Wisconsin-Stevens Point
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