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Table
7 Table 8 Table 9 Table
10 Table 11 Table
12 Table 13 Table 14
The
Wausau
area economy turned in a good economic performance during second quarter 1992.
The unemployment rate fell to 5.1 percent, total employment expanded by over 4
percent, and nonfarm industrial classifications added nearly 900 positions from
a year ago. Further, retailers tell us that store traffic and sales are above
last year's. Also help wanted advertising has bounced back from last year's low
level. Generally speaking, public assistance and unemployment claim data were
lower than last year. Finally, both residential and nonresidential construction
were robust.
However, there are some dark clouds floating
over the local area economy. Layoffs at Marment, Marathon Electric, Wausau
Metals, and J.I. Case put a damper on this quarter's report. Slack in national
demand for the products of these companies played a major role in each case.
This reinforces the notion of how interdependent our local economy is with the
rest of the nation.
Marathon County nonfarm
employment expanded by 900 positions or approximately by 1.7 percent from June
1991 (Table 7). The manufacturing, services, and
government sectors gained 1,000, 200, and 500 people respectively. Whereas trade
and construction payrolls were lower by 400 each when compared to last year. In
sum, there now are 55,000 employed in these industrial sector occupations as of
June 1992. As mentioned elsewhere in this quarter's report, the numbers do not
distinguish between part‑time and full‑time jobs nor do they say anything about
whether a job is high or low paying.
Retailer confidence in the local area continues
to be on the optimistic side
(Table 8). This group of merchants told the CWERB that store traffic and sales
have been better than last year during June. When it comes to future activity
they believe that matters will definitely be on the upswing in the quarter
ahead. This is quite an interesting development given that recent consumer
sentiment at the national level has been so sour.
Table 9 data implies that
help wanted advertising in the
Wausau area is approximately 21
percent higher than one year ago. The mark of 218 indicates that there are 2.2
jobs being advertised for every one job in 1980. The national help wanted
advertising index remains below the level of long ago 1967. This gives us some
insight into the employment difficulties being experienced by so many people
across this country.
New public assistance claims in the
Wausau area fell from 15 to 11
on a monthly average basis, a decline of 26 percent
(Table 10).
However, the total caseload rose from 90 to 97 from June 1991. Our other measure
of local family distress is employment claim data, see Table
11. Here it can be learned that initial unemployment claims on a weekly
average basis fell from 298 to 261, a decline of 12 percent from June 1991.
Further, total unemployment claims contracted slightly, from 2,229 to 2,179 on a
weekly average basis from a year ago.
Once again it can be reported
that the residential construction scene in the Wausau area is booming
(Table 12).
Residential permits issued, their estimated value, the number of housing units,
and residential alteration permits issued all exceeded last year's levels of
activity. For the record, these categories were 20, 39, 40, and 2 percent higher
than in June of 1991, respectively. Low interest rates, the availability of
land, and a generally sound local economy are all playing a role in these
developments.
Table 13
displays nonresidential activity in the area. As always, percentage changes are
not given due to the volatile and singular nature of this kind of activity. The
number of permits was 12 for second quarter 1992. Further, the estimated value
of these projects was estimated to be nearly $17.6 million. The largest portion
of this number, $14.8 million, can be associated with the new middle school.
Finally, alteration permits for second quarter reached 49 with an estimated
value of $9.3 million. Large alterations for second quarter include the $6
million expansion of Wausau Insurance and a $1 million project at Wausau Title.
Financial statistics for the greater
Wausau area are listed in
Table 14. Bank deposits went from $682.5 million to
$712.8 million, a 4.4 percent increase from last year. This measure of local
liquidity rose by about $30 million over the past 12 months. Bank lending grew
but by a smaller 2.1 percent. The amount of lending rose from $525.8 million to
$536.8 million or an $11 million increase since last year.
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