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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
  Director, Central Wisconsin Economic Research Bureau
 

Stevens Point Area
2nd Quarter 1992

 
Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14
 

     This quarter the Stevens Point regional economy painted an economic picture of sharp contrasts. Bright spots include the low unemployment rate, the expanding total and nonfarm employment payrolls, a rebound in help wanted advertising, and a very strong residential construction scene to mention but a few. Darker and less settling was the news concern public assistance, and unemployment claims. Further, the financial statistics for this quarter were not as strong as what would be expected in a really robust economy.
 

     As mentioned elsewhere in this report there are legitimate questions concerning the nature of the jobs being created locally and nationally. If as alleged in some quarters a significant percentage of the new jobs being created are part time or low paying, then it may not be at all that surprising to find that there has been an increase in the poverty level and at the same time find an increase in total employment.
 

     Portage County nonfarm payrolls grew by an impressive 1250 positions or by 4.2 percent over the past twelve months (Table 7). Each classification rose above their June 1991 figures. Manufacturing, services, trade, construction, and government gained 600, 290, 200, 60 and 100 jobs respectively. Given that this nice expansion took place, it can now be reported that 29,530 people are employed in Portage County in industrial type occupations.
 

     The retailer confidence survey presents a measure of local merchant sentiment concerning the local economy (Table 8). This panel tells the CWERB that total sales and store traffic are higher than last year during second quarter. However, retailer confidence was down somewhat from the March 1992 survey levels. When polled about the future, this group believes that traffic and sales will be more robust than one year ago during the same period. But once again not as much optimism was expressed with regard to the future as last quarter.
 

     Good news comes from the help wanted advertising index (Table 9). The proxy for local labor market conditions rose by 30 points or 13.4 percent to a level of 254. This means that help wanted advertising has increased by about 13 percent and there are 2.54 jobs available for every one job in 1980. The United States index remains at depressed levels with a reading of just 91.
 

     Public assistance shot up from 143 to 193 on a monthly average basis, a 35 percent increase (Table 10). Similarly, the total caseload on a monthly average basis rose from 1371 to 1835 an increase of 33.8 percent. The data in Table 10 clearly demonstrates that a segment of our community, for whatever reason, is having difficulty achieving economic success.
 

     Likewise Table 11 shows a disturbing upward trend in the number of total unemployment claims on a weekly average basis. Here we see that total claims expanded from 114 to 146, an increase of 28.1 percent. The only good news in either Table 10 or 11 is that new unemployment claims have declined by a scant 1 case or 1.8 percent.
 

     A real bright spot for the local area continues to be residential construction (Table 12). All categories save for the number of alteration permits issued were well above the totals established in 1991. Residential permits issued, estimated value of new homes, the number of units, and the estimated value increased by 17, 27, 9, and 35 percent respectively. Low interest rates, the availability of land, a growing suburban population and a healthy local economy have all contributed to this situation.
 

     Nonresidential construction as alluded to in earlier reports tends to be dominated by very large and singular projects. As a result this kind of activity is highly variable from period to period, thus percentage changes are not given in Table 13. In general this quarter's results are in line with those of past periods.
 

     Financial activity in the area is given in Table 14. Bank deposits remained virtually unchanged only rising by 0.1 percent. This measure of local liquidity rose by just $200 thousand from a year ago. Bank lending a measure of local economic activity rose by a similar $200 thousand or about 0.1 percent. In real, inflation adjusted, terns banking lending and deposits failed to keep pace with inflation.

 
TABLE 7:
PORTAGE COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
June 1991
Employment
June 1992
Percent
Change
Manufacturing
6,300
6,900

+9.5

Services
9,920
10,210
+2.9
Trade
6,800
7,000

+2.9

Construction
910

970

+6.6
Government
5,600
5,700
+1.8
 
TABLE 8:
RETAILER CONFIDENCE IN STEVENS POINT-PLOVER AREA
                                        
Index Value
March 1992
June 1992
Total Sales Compared
to Previous Year
70
67
Store Traffic Compared
to Previous Year
70
65
Expected Sales Three
Months From Now
68
65
Expected Store Traffic
Three Months From Now
68
63
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN PORTAGE COUNTY
                                
Index Value
1991
1992
Stevens Point
(June)
(1980 = 100)
224

254

U.S.
(May)
(1967 = 100)
94

91

 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN PORTAGE COUNTY
 
1991
Second Quarter
(Monthly Avg.)
1992
Second Quarter
(Monthly Avg.)
Percent Change
New Applications
143

193

+35.0
Total Caseload

1,371

1,835

+33.8

*As of First Quarter 1986 Public Assistance Claims in Marshfield
are being compiled on a county-wide basis.
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN PORTAGE COUNTY
 
1991
Second Quarter
(Weekly Avg.)
1992
Second Quarter
(Weekly Avg.)
Percent Change
New Claims
56

55

-1.8
Total Claims
114

146

+28.1
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
 
1991
Second Quarter
1992
Second Quarter
Percent Change
Residential Permits Issued
81

95

+17.3
Estimated Value of
New Homes
$7,375.9
(thousands)

$9,328.8
(thousands)

+26.5
Number of Housing Units

155

169

+9.0
Residential Alteration
Permits Issued
268

237

-11.6
Estimated Value
of Alterations
$1,415.7
(thousands)

$1,916.6
(thousands)

+35.4
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
 
1991
Second Quarter
1992
Second Quarter
Number of Permits Issued
9

9

Estimated Value of 
New Structures
$2,081.4
(thousands)

$3,545.0
(thousands)

Number of Business Alteration Permits
54

57

Estimated Value 
of Business Alterations
$1,095.6
(thousands)

$359.9
(thousands)

*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 14:
FINANCIAL STATISTICS FOR PORTAGE COUNTY
 
1991
Second Quarter
(Millions)
1992
Second Quarter
(Millions)
Percent Change
Bank Deposits
$319.9

$320.1

+0.1
Bank Loans
$257.6

$257.8

+0.1
 
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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481