Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
2nd Quarter 1987

Table 2 Table 3 Table 4 Table 5 Table 6

 

     Central Wisconsin experienced a continuation of the strong economic performance seen during the first quarter. Table 2 displays the unemployment rates for the region, state, and nation. Unemployment rates decreased significantly in all categories. The rate stood at 6.2% for Portage County, 4.50/0 for Marathon County, and 5.6% for Wood County. These rates represent the lowest recorded levels for this time of year since the beginning of the decade. Similar improvements were seen at the state and national level.

     Total employment is listed in Table 3. All categories showed a significant rise from last year. Portage County employment expanded by 1000 positions. Marathon County experienced nearly a 70/0 increase or approximately 3700 new jobs. Wood County followed the trend by posting an 8% gain. Overall, Central Wisconsin employment increased by a very healthy 6.2%. Thus employment growth in the region outperformed the state and nation.

     Table 4 gives nonfarm employment by major industrial sector for Central Wisconsin. The region expanded by a very respectable 4.2% or 4300 jobs. This is a significant improvement from a year ago. Manufacturing led all sectors with nearly a 13% increase. Growth also was evident in services and trade, i.e. 2.8% and I.6% respectively. Government employment remained unchanged, while construction declined by approximately 300 positions. Thus, the Central Wisconsin economy improved as forecasted in the first quarter report. It appears that the economy is continuing to respond positively to factors mentioned earlier in the year. The mild winter weather apparently did not playa significant role in the regional economy since second quarter results were compatible with those of first quarter.

     Employment statistics for industries of particular importance to Central Wisconsin are displayed in Table 5. These key industrial sectors portray the underlying strength of the regional economy. Employment grew by 2700 positions or almost 11 % from last year. This is a very impressive rate of growth. Only paper products showed no increase due to worldwide overcapacity. Lumber and wood products, food processing, and finance, insurance and real estate accounted for the expansion in the key industry employment. It appears that the finance, insurance and real estate sector has recovered from earlier difficulties; while the demand for lumber and wood products continues upward. Food processing has demonstrated continuous growth over the past several quarters.

     The viewpoints of regional business leaders are given in Table 6. The CWERB poll indicates that recent national conditions have not changed, while the regional economy is perceived to have improved. Business executives expect national, local and industry conditions to remain constant in the near future. In general, this group's responses are not as optimistic as those of last quarter.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
June 1987
Unemployment Rate
June 1986
Percent
Change
Portage
6.2%
7.5%
-17.3
Marathon
4.5%
6.8%
-33.8
Wood
5.6%
6.6%

-15.2

Central Wisconsin

5.2%

6.9%

-24.6

Wisconsin

5.5%

6.6%
-16.7
United States
6.3%
7.1%
-11.3
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
June 1987
(Thousands)
Total Employment
June 1986
(Thousands)
Percent
Change
Portage
29.9
28.9
+3.5
Marathon

57.8

54.1

+6.8
Wood
36.4

33.7

+8.0
Central Wisconsin
124.1
116.9
+6.2
Wisconsin
2,391.1
2,281.0
+4.8
United States
113,498.0
110,869.0
+2.4
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
June 1987 (Thousands)
Employment
June 1986 (Thousands)
Percent Change
Manufacturing
28.9
25.6
+12.9
Durable goods
13.0
11.5
+13.0
Nondurable
goods
15.9
15.2
+4.6
Services
33.4

32.5

+2.8
Trade

25.4

25.0

+1.6
Construction

3.2

3.5

-8.6
Government
15.1
15.1
0.0

TABLE 5:
EMPLOYMENT IN KEY CENTRAL WISCONSIN INDUSTRIES

Industry

Employment
June 1987
(Thousands)

Employment
June 1986
(Thousands)

Percent
Change

Paper Products

9.5

9.5

0.0

Lumber and Wood
Products

5.9

4.5

+3.1

Food Processing

4.3

3.5

+22.9

Finance, Insurance,
and Real Estate

8.0

7.5

+6.7

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
                               
Index Value
June 1987
March 1987
Recent Change in
National Economic Conditions
53
53
Recent Change in
Local Economic Conditions
69
59
Expected Change in
National Economic Conditions
50

63

Expected Change in
Local Economic Conditions
46
62
Expected Change in
Industry Conditions

53

69
 
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University of Wisconsin-Stevens Point
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Stevens Point, Wisconsin 54481