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Economic activity in the region for the second quarter of 1986 was sluggish. In
spite of the fact that lower interest rates, lower energy prices, and a falling
dollar are all favorable variables to the Central Wisconsin
economy, the performance was at best mixed. Table 2
displays the data pertaining to unemployment in the area. Unemployment rose in Portage County
by 5.4% and declined in Wood
County by 2.9% during the
second quarter of 1986. However,
Marathon
County demonstrated
strength by posting a 12.5% lower unemployment rate than last year. Marathon matched and Wood outperformed the state's
unemployment rate of 7.0%. The large improvement in
Marathon
County helps to explain the 5.3%
decline in Central Wisconsin unemployment which
stands at 7.1 %. Thus collectively the region approached the national and state
levels.
Total employment in Central Wisconsin followed the pattern of unemployment
(see Table 3). Specifically,
Portage
County experienced a 2.8%
decrease in employment compared to last year. Whereas
Marathon
and Wood experienced 1.6% and 1.5% increases. Moreover, the positive effects of
increases in Marathon and Wood employment were
sufficient to permit the region to post a modest gain of 0.4%. This small gain
contrasts with the larger increases achieved state-wide (1.1 %) and nationally
(1.7%) during the second quarter of 1986.
When nonfarm sectoral employment for the region is examined in
Table 4, slight increases or no changes are noted in employment in five out
of seven categories. Since construction is a minor component of total
employment, the sector with the largest increase was trade with a rate of 2.6%
over a year ago. Manufacturing and its subcomponents experienced sluggish growth
in employment, but continued the positive trend started in mid-1985 at an abated
rate. The service sector performed worst with a 3.5% contraction. With regard to
key industries in the region, both paper products and lumber and wood products
avoided decreases in employment (Table 5). The industrial
classifications of food processing and finance, insurance, and real estate
improved over first quarter levels, but fell short in matching levels achieved
during a similar period in 1985. For food processing, the lack of a positive
change in employment is the first since mid-1985.
Regional business executives are generally less optimistic about economic trends
than they were in the first quarter of 1986 (Table 6).
When asked about recent national changes in economic conditions and expected
changes, responses were mildly positive. However, when compared to last
quarter's responses less optimism was evident. The executive group felt more
strongly than last quarter that recent local economic conditions were slightly
better than expected. Local economic conditions in their industries, however,
are expected to remain unchanged.
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