Central Wisconsin Economic Research Bureau
Picture (42x43, 1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Paul D. Warner, Ph.D. 
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
2nd Quarter 1985

Table 2 Table 3 Table 4 Table 5 Table 6

 

     Economic growth in the central Wisconsin region has slowed markedly in recent months. Evidence of a declining growth rate in Marathon, Wood and Portage Counties is revealed in Tables 2.6. These tables contain information on regional unemployment rates, total employment, employment by sector and key industry and the attitudes of central Wisconsin business executives.

     The central Wisconsin unemployment rate stands 1% below the June 1984 level    (Table 2). All three Counties posted declines over their respective year earlier figures. The Wood County unemployment rate showed the biggest drop in the region, falling from 8.0% to 6.5%. The Marathon County rate inched down .3% from the previous June reading. These figures stack up well against the national performance. The seasonally unadjusted U.S. unemployment rate for June was 7.5%, .1 % above the June 1984 level. The Wisconsin unemployment rate is below both the central Wisconsin rate and the national average.

     Following the pattern of recent quarters, regional and state employment gains are much less impressive than the unemployment rate would suggest. Employment in central Wisconsin is .4% below the June 1984 figure. This slight decline, the first year to year drop recorded since the economic expansion began in 1983, occurred in spite of a substantial revision in the 1984 regional employment estimates. Only Portage County recorded employ­ment gains over last year (1.9%). Marathon County payrolls dropped 2.2%. Wood County and the state showed no change when rounded to the nearest one hundred.

     The employment figures are the most convincing evidence that regional economic growth has come to a near standstill. Central Wisconsin, similar to the nation as a whole, is experiencing a period of negligible improvement. This period cannot be called a recession because there is some evidence of expanding economic activity. However the signs of economic growth in the region are becoming increasingly faint.

     Data on employment by sector in central Wisconsin reveals further evidence of a flat regional economy (Table 4). Surprisingly, the manufacturing sector, hard pressed na­tionally, posted modest employment gains. Nondurable goods manufacturing industries showed the largest payroll increases (+4.1 %). Small increases were reported in most sectors. Services employment inched up 1.3%, while government payrolls expanded 2.8%. The trade sector, which had posted the strongest employment gain in recent quarters, increased a min­iscule 1.3%. Only the volatile construction industry recorded fewer jobs than one year ago.

    The source of strength in the nondurable goods manufacturing sector can be found by examining employmel11t trends in central Wisconsin's key industries (Table 5). The food processing industry is up 500 jobs over the June 1984 level. This translates into a whopping 14.3% increase in payrolls. However, this figure is greatly inflated by the region's early spring. Central Wisconsin's other key industries have shown little or no gain over last year. The lumber and wood products industries have reduced payrolls by 8.7% since last June.

    Central Wisconsin executives detected deterioration in regional economic conditions during the second quarter (Table 6). The business confidence index for recent local conditions dropped from 52 in March to a June level of 42. A reading of less than 50 indicates that executives observed declining conditions. However, business leaders expect modest improvement both regionally and nationally in the months ahead. Executives are most confident of the outlook for their respective industries.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
June 1985
Unemployment Rate
June 1984
Portage
6.9%
7.8%
Marathon
8.2%
8.5%
Wood
6.5%
8.0%
Central Wisconsin

7.2%

8.2%
Wisconsin

6.5%

6.9%
United States
7.5%
7.4%
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
June 1985
(Thousands)
Total Employment
June 1984
(Thousands)
Percent
Change
Portage
32.4
31.8
+1.9
Marathon

49.0

50.1

-2.2
Wood
33.9

33.9

0.0
Central Wisconsin
115.3
115.8
-0.4
Wisconsin
2,250.0
2,250.0
0.0
United States
107,819.0
106,812.0
+0.9
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
June 1985 (Thousands)
Employment
June 1984 (Thousands)
Percent Change
Manufacturing
26.5
25.9
+2.3
Durable goods
11.2
11.1
+0.9
Nondurable
goods
15.3
14.7
+4.1
Services
30.9

30.5

+1.3
Trade

23.8

23.5

+1.3
Construction

2.4

2.6

-8.3
Government
14.5
14.1
+2.8

TABLE 5:
EMPLOYMENT IN KEY CENTRAL WISCONSIN INDUSTRIES

Industry

Employment
June 1985
(Thousands)

Employment
June 1984
(Thousands)

Percent
Change

Paper Products

9.2

9.2

0.0

Lumber and Wood
Products

4.2

4.6

-8.7

Food Processing

4.0

3.5

+14.3

Finance, Insurance,
and Real Estate

7.6

7.4

+2.7

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
                               
Index Value
June 1985
March 1985
Recent Change in
National Economic Conditions
56
55
Recent Change in
Local Economic Conditions
42
52
Expected Change in
National Economic Conditions
56

54

Expected Change in
Local Economic Conditions
52
54
Expected Change in
Industry Conditions

60

57
 
Back to 2nd Quarter Report

CWERB Home Page

 

E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-3310  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481