Central Wisconsin Economic Research Bureau

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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Wisconsin Rapids Area
2nd Quarter 2006

 
Table 7 Figure 1 Table 8 Table 9 Table 10 Figure 2 Figure 3 Figure 4 Figure 5 Figure 6

     The results for this quarter are as follows.  Total nonfarm payroll expanded by 1.9 percent from a year ago in Wood County.  Paper manufacturing in Wisconsin continues to experience declining payrolls.  Help wanted advertising is lower than a year ago.  Public assistance and unemployment claim data paint a mixed picture of local family financial distress.  Manufacturing wages after a number of years of decline are finally increasing in the state.  Lastly, the Wood County economy is showing early signs of an economic rebound.   

     Total nonfarm employment estimates from the state of Wisconsin are based on data provided by employers (Table 7).  Total employment in Wood County expanded by 1.9 percent from a year ago.  The trade, transportation and utilities, education and health services, leisure and hospitality, and government sector payrolls have expanded over the past twelve months.  Meanwhile, the manufacturing sector was estimated to have declined by 700 positions over the same period.  The construction, financial activities, and information and business employment levels were all unchanged from a year ago.   

     Figure 1 shows that paper manufacturing employment in Wisconsin has contracted from about 41.5 thousand to around 36.5 thousand positions from 2003 to near the end of 2006.  This represents a decline of about 13.7 percent over the three year time frame.  It is clear that the important papermaking industry has experienced difficult economic times.  Worldwide overcapacity and strong foreign competition have been the driving forces behind this unfortunate outcome.   

     Table 8 gives the CWERB help wanted advertising index for Wisconsin Rapids.  In 2005 the index for Wisconsin Rapids stood at 135, in 2006 the index declined to 102 or by 24 percent.  This index is a barometer of labor market conditions and suggests the likely trend in future employment levels.  This U.S. index was also lower over the same period.  Thus, the national labor market appears to be cooling down somewhat.   

     The CWERB help wanted index shows that Marshfield area advertising stands at 93 for June 2006.  One year ago the index was at 105.  This indicates a possible slowdown in the hiring plans of local businesses relative to a year ago.  The U.S. index was virtually unchanged over the course of the year.  Even though help wanted advertising only captures a small part of the job market, it is nonetheless a good barometer of labor market conditions and is highly correlated with unemployment levels. 

     Table 9 presents the Wood County public assistance figures.  On a monthly average basis, the total caseload declined from 85 to 75 or by 11.8 percent.  Another measure of local family distress is given in Table 10.  New unemployment claims in Wood County increased from 208 to 236 or by 13.5 percent in a year over basis.  In contrast, total claims declined from 1,393 to 1,291 or by 7.3 percent over the same period.  Thus, we get somewhat mixed signals as to the condition of family financial distress in Wood County.  

     Figure 2 shows the weekly average earnings in the manufacturing sector.  Good news can be reported in that the average weekly rate has climbed rather sharply in the past year and stands at approximately $690.  This suggests that demand has picked up for workers in the manufacturing sector.  Given the importance of manufacturing in the Wisconsin economy and that of Wood County, this is a very good development.   

     Figures 3 through 6 give the reader a nice overview of the Wood County economy.  Employment levels in Wood County appear to be rebounding nicely from the low point they reached in early 2005 (Figure 3).  Likewise, the unemployment level in the county appears to be trending lower (Figure 4, Figure 5).  After many month of declining labor force figures, there is evidence to suggest that the number of people in the labor force is on the rise (Figure 6).  In sum, Wood County has experience hard economic times in the early part of the decade.  However, there is a glimmer of hope that economic matters have turned the corner. 

 

TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR

  Employment
June 2005 (Thousands)
Employment
June 2006 (Thousands)
Percent Change
Total Nonfarm 42.5 43.3 +1.9
Total Private 37.7 37.4 -0.8
Construction & Natural Resources 1.7 1.7 0
Manufacturing 6.8 6.1 -10.3
Trade 6.0 6.1 +1.7
Transportation & Utilities 3.4 3.6 +5.9
Financial Activities 1.2 1.2 0
Education & Health Services 10.3 10.6 +2.9
Leisure & Hospitality 3.2 3.3 +3.1
Information & Business Services 4.9 4.9 0
Total Government 4.8 5.9 +22.9
 

FIGURE 1:

Economagic: Economic Chart Dispenser

 

TABLE 8:
HELP WANTED ADVERTISING IN WISCONSIN RAPIDS

 
Index Value
2005 2006
Wisconsin Rapids
(June)
1980 = 100
135 102
U.S.
(May)
1987 = 100
37 33
 

TABLE 9:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY

  2005
Second Quarter
(Monthly Avg.)
2006
Second Quarter
(Monthly Avg.)
Percent
Change
Total Caseload 85 75 -11.8
 

TABLE 10:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY

  2005
Second Quarter
(Weekly Avg.)
2006
Second Quarter
(Weekly Avg.)
Percent
Change
New Claims 208 236 +13.5
Total Claims 1,393 1,291 -7.3
 

FIGURE 2:

Economagic: Economic Chart Dispenser

 

FIGURE 3:

Economagic: Economic Chart Dispenser

 

FIGURE 4:

Economagic: Economic Chart Dispenser

 

FIGURE 5:

Economagic: Economic Chart Dispenser

 

FIGURE 6:

Economagic: Economic Chart Dispenser

 

Back to 2nd Quarter 2006 Report

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481