Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
2nd Quarter 2006
 

Table 2 Table 3 Table 4 Table 5 Table 6

     The highlights from this section of the report are as follows.  Unemployment rates have risen in the three counties.  Central Wisconsin total employment has risen from 148.3 to 149.1 thousand or by 0.5 percent since last year.  Similarly, total nonfarm employment grew by 0.5 percent.  Sales tax collections were up from a year ago in Portage and Marathon counties while collections fell in Wood County.  Business executives throughout the region see little change taking place in the area economy over the next several quarters. 

     Unemployment rates were significantly higher than a year ago (Table 2).  The June 2006 seasonally unadjusted rates for Marathon, Portage, and Wood counties were 4.7, 4.9, and 5.6 percent respectively.  The labor force weighted unemployment rate for Central Wisconsin increased from 4.7 to 5.0 percent of the past twelve months.  Likewise, the rate for the state of Wisconsin rose from 4.8 to 4.9 over the same period.  However, the U.S. unemployment rate declined from 5.2 to 4.8 percent since June 2005. 

     Better news comes from the state's survey of households (Table 3).  The state estimates that total employment rose in Wood and Marathon counties, 1.4 and 0.7 percent respectively.  Only Portage County registered a slight decline, 0.6 percent.  Overall, Central Wisconsin's total employment figure rose from 148.3 to 149.1 thousand, a gain of about 0.5 percent.  At the same time, Wisconsin and the United States added 1.5 and 1.9 percent to their payrolls, respectively. 

     Another measure of employment is constructed from the payroll records of employees (Table 4).  Total nonfarm employment rose by 0.5 percent over the past year in Central Wisconsin.  Approximately, 700 net new jobs were created in the area.  All industrial sectors except for construction and manufacturing posted gains during the past twelve months.  Manufacturing employment in the three counties is estimated to have declined by approximately 1,000 positions; fall from 30.4 to 29.4 thousand positions. 

     A measure of retail activity is the sales tax distribution figures presented in Table 5.   Portage and Marathon counties sales tax figures increased by 8.0 and 6.0 percent respectively from second quarter 2005.  Wood County collections, however, are estimated to have declined slightly, down by about 2.3 percent.  The sales tax data for Wood County also corresponds to the decline in the merchants sentiments about retail activity, Table 8. 

     The CWERB conducts quarterly surveys of business executives in the three -county region (Table 6).  These surveys indicate little change in the national and local economies over the quarter.  When asked about future conditions respondents felt the national economy would deteriorate and the local economy would be relatively unchanged in the months ahead.  They also believed that their particular field would experience a marginal improvement in activity.  However, in broad terms, the levels of optimism expressed in the June 2006 survey were below the levels expressed in March 2006. 

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 

Unemployment Rate
June 2005

Unemployment Rate
June 2006
Percent
Change
Portage 4.8% 4.9% +2.6
City of Stevens Point 6.3% 6.4% +1.6
Marathon 4.3% 4.7% +9.1
Wood 5.5% 5.6% +2.1
Central Wisconsin 4.7% 5.0% +6.4
Wisconsin 4.8% 4.9% +2.7
United States 5.2% 4.8% -8.1
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
  Total Employment
June 2005
(Thousands)
Total Employment
June 2006
(Thousands)
Percent
Change
Portage 38.4 38.1 -0.6
City of Stevens Point 13.0 13.2 +1.5
Marathon 72.1 72.6 +0.7
Wood 37.8 38.3 +1.4
Central Wisconsin 148.3 149.1 +0.5
Wisconsin 2,944.5 2,987.6 +1.5
United States 142,457 145,216 +1.9
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
  Employment
June 2005 (Thousands)
Employment
June 2006 (Thousands)
Percent Change
Total Nonfarm 149.0 149.7 +0.5
Total Private 131.2 130.7 -0.4
Construction & Natural Resources 6.4 6.0 -6.2
Manufacturing 30.4 29.4 -3.3
Trade 25.2 25.2 0
Transportation & Utilities 8.1 8.2 +1.2
Financial Activities 10.3 10.6 +2.9
Education & Health Services 21.5 21.6 +0.5
Leisure & Hospitality 11.5 12.1 +5.2
Information & Business Services 17.5 17.9 +2.3
Total Government 17.8 19.0 +6.7
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
  2005 Sales Tax
Second Quarter
(Thousands)
2006 Sales Tax
Second Quarter
(Thousands)
Percent
Change
Portage County $1,117.8 $1,207.0 +8.0
Marathon County $2,649.6 $2,807.9 +6.0
Wood County $1,112.0 $1,086.5 -2.3
TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
March 2006 June 2006
Recent Change in
National Economic Conditions
56 51
Recent Change in
Local Economic Conditions
59 57
Expected Change in
National Economic Conditions
60 47
Expected Change in
Local Economic Conditions
59 51
Expected Change in
Industry Conditions
60 58
 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481