Central Wisconsin Economic Research Bureau

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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Wisconsin Rapids Area
2nd Quarter 2005

 
Table 7 Figure 1 Table 8 Table 9 Table 10 Figure 2 Figure 3 Figure 4 Figure 5 Figure 6

     The results of this report are summarized in the following paragraph.  Industrial sector employment is off the pace of last year; Wisconsin paper manufacturing employment, while considerably below its peak level, may be trending upward; help wanted advertising is up by about 14 percent from a year ago; public assistance claims in Wood County have contracted by 26 percent; the total caseload of unemployment claims fell by about 9 percent from a year ago; Wisconsin's average manufacturing wage has been flat over the past several years; and other data in the report suggest that the labor force has contracted. 

     Total nonfarm employment is based upon a statewide survey of employment (Table 7).  For Wood County the state estimates that total nonfarm employment contracted by 2.1 percent from June 2004, or by 900 positions.  The largest contributors to the decline were the manufacturing and government sectors.  Each sector lost an estimated 500 positions since June 2004.  The only sector to register an increase was transportation and utilities.  This sector added 200 positions for a 6.2 percent gain.  There were five sectors that were statistically unchanged over the year.

     Figure 1 presents Wisconsin's paper manufacturing employment from 2003 to the present.  Paper manufacturing employment in the state has declined from 41.5 thousand to around 38.0 thousand over the period.  However, the good news is that employment in this important sector appears to be in the midst of a recovery.  The low point in paper manufacturing employment occurred in earlier 2005 and has trended upward since this date.  Increases in world wide demand for these products has contributed to the recent scenario. 

     Table 8 shows the help wanted advertising index increasing from 118 to 135 over the past twelve months.  This means that job advertising has grown by approximately 14 percent.  Further, the index reading of 135 indicates that there are 1.35 jobs being advertised for each job listed in the base year.  The U.S. index remained virtually unchanged over the same period.  Help wanted advertising only picks up a small part of the total number of jobs available in an area.  However, economists have found a strong correlation between these indexes and future labor market activity. 

     Additional good news comes from the public assistance claims data (Table 9).  For Wood County the total caseload on a monthly average basis declined from 115 to 85 cases.  This is a contraction of about 26 percent.  Another helpful measurement of family financial distress is unemployment claims data (Table 10).  On a county wide basis, new claims rose from 194 to 208, an increase of 7.2 percent.  However, better news comes from the fact that total claims fell from 1,526 to 1,393, or by 8.7 percent.

     Figure 2 gives Wisconsin manufacturing average weekly earnings for the past three years.  In 2003, the weekly average rate stood at 645 dollars per week.  In mid 2005 the average weekly earning is just around 640 dollars.  Thus, paper manufacturing wages have been flat over the past several years.  If inflation is taken into consideration, the situation would show that real wages in manufacturing have been falling.  World wide competition has undoubtedly contributed to the situation and has helped to put downward pressure on manufacturing wages. 

     Figure 3 through 6 give the reader a good overview of some of the major economic trends in the local area.  Figure 3 shows that employment in Wood County has been trending upward since the beginning of the year.  However, about 2,000 jobs have disappeared from the peak period in 2004.  Figure 4, however, shows that unemployment has stayed at about the same level over the past three years.  In addition, fluctuations in these figures represent the seasonal nature of unemployment levels.  Figure 5 shows that this is also true for the unemployment rate in Wood County.  If employment in an area has generally trended downward over a number of years and yet the unemployment rate is fairly consistent of the same period, it means the labor force must be contracting.  This is indeed the case as Figure 6 shows this to be true for Wood County.  From mid 2003 to 2005 approximately 2,000 people have dropped out of the labor force.  This means that they are no longer looking for employment. 

 

TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR

  Employment
June 2004 (Thousands)
Employment
June 2005 (Thousands)
Percent Change
Total Nonfarm 43.4 42.5 -2.1
Total Private 38.0 37.7 -0.8
Construction & Natural Resources 1.7 1.7 0
Manufacturing 7.3 6.8 -6.8
Trade 6.3 6.0 -4.8
Transportation & Utilities 3.2 3.4 +6.2
Financial Activities 1.2 1.2 0
Education & Health Services 10.3 10.3 0
Leisure & Hospitality 3.2 3.2 0
Information & Business Services 4.9 4.9 0
Total Government 5.3 4.8 -9.4
 

FIGURE 1:

Economagic: Economic Chart Dispenser

 

TABLE 8:
HELP WANTED ADVERTISING IN WISCONSIN RAPIDS

 
Index Value
2004 2005
Wisconsin Rapids
(June)
1980 = 100
NA 73
U.S.
(May)
1987 = 100
39 37
 

TABLE 9:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY

  2004
Second Quarter
(Monthly Avg.)
2005
Second Quarter
(Monthly Avg.)
Percent
Change
New Applications N/A N/A N/A
Total Caseload 115 85 -26.1
 

TABLE 10:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY

  2004
Second Quarter
(Weekly Avg.)
2005
Second Quarter
(Weekly Avg.)
Percent
Change
New Claims 194 208 +7.2
Total Claims 1526 1393 -8.7
 

FIGURE 2:

Economagic: Economic Chart Dispenser

 

FIGURE 3:

Economagic: Economic Chart Dispenser

 

FIGURE 4:

Economagic: Economic Chart Dispenser

 

FIGURE 5:

Economagic: Economic Chart Dispenser

 

FIGURE 6:

Economagic: Economic Chart Dispenser

 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481