Central Wisconsin Economic Research Bureau

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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Wisconsin Rapids Area
2nd Quarter 2004

 
Table 7 Figure 1 Table 8 Table 9 Table 10 Figure 2 Figure 3 Figure 4 Figure 5 Figure 6

Wood County's total employment, based upon a household survey, rose by 2.4 percent from a year ago.  Total employment, generated from a survey of business firms, declined by 0.2 percent from a year ago.  This discrepancy may indicate a structural change in the economy; a movement in employment toward smaller firms and the self employed may be taking place.  These types of activity are not as likely to show up in the survey of business firms.  Other variables in the report show that paper manufacturing employment has fallen in the state.  However, public assistance and unemployment claim data show some improvement taking place locally.  Weekly earnings have been rising as of late.  Lastly, the employment level in the area is trending upwards. 

Wood county nonfarm employment numbers are given in Table 7.  Total nonfarm employment is estimated to have fallen by 0.2 percent over the past twelve months, or by 100 jobs.  Difficulty in the manufacturing sector was the biggest drag on employment growth.  Manufacturing is estimated to have contracted by 500 positions.  Thus, nonfarm employment would have registered an increase of 400 positions if we excluded this troubled sector.  Total nonfarm employment in Wood now stands at 44.6 thousand jobs. 

Figure 1 presents a graph showing Wisconsin employment in paper manufacturing.  Employment in this sector peaked in mid 1997 at around 52 thousand jobs.  Since that time employment has been trending downward and now stands at around 40 thousand people.  A soft economy, international competition, and gains in productivity have had a major impact on this important industrial sector. 

Table 8 presents the help wanted advertising index for Wisconsin Rapids.  Since this is our first report for the area there is no number from last year to compare this year's figure.  However, we do have a base year comparison.  The index of 118 means there has been an 18 percent increase in the number of positions being advertised when compared to the base year.  The U.S. index is considerably below its base year period.  The mark of 40 means that the number of positions is only 40 percent of the base year number for the country. 

Public assistance claim data are presented in Table 9.  Public assistance on a monthly county wide average basis remained unchanged from a year ago.  Another measure of local family distress are unemployment claims, which are presented in table 10.  On a weekly average basis new claims fell from 299 to 194 or by 35.1 percent over the course of the year.  Likewise total claims receded from 1,908 to 1,623 or by almost 15 percent from 2003.  Thus the unemployment claim data seem to suggest that there has been improvement in these figures.  Hopefully this is signaling that people are finding employment opportunities rather than having their benefits running out. 

Figure 2 shows Wisconsin average weekly earning in paper and allied products manufacturing.  Average weekly earnings peaked in mid 2001 at around $875 per week.  The latest data suggests that by 2003 the figure declined to about $825 on a weekly average basis.  The data are indicative of the tough times faced by this industrial sector.  However, there has been an upward and encouraging trend in this figure over the past year. 

            Figure 3 presents the employment level in Wood County and how it has trended over a past number of years.  Most importantly it has been moving upward over the year.  Figure 4 gives the other side of the picture, the movements in the unemployment level in Wood County.  Finally Figure 5 and Figure 6 display the historical fluctuations in the Wood county unemployment rate and the labor force respectively.  Thus Figure 3 through 6 give a nice overview of how these major economic variables have performed over the past decade.

 

TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR

  Employment
June 2003 (Thousand)
Employment
June 2004 (Thousands)
Percent Change
Total Nonfarm 44.7 44.6 -0.2
Total Private 39.5 39.2 -0.8
Construction & Natural Resources 1.7 1.8 +5.9
Manufacturing 7.9 7.4 -6.3
Trade 6.2 6.2 0
Transportation & Utilities 3.3 3.3 0
Financial Activities 1.2 1.2 0
Education & Health Services 11.1 11.2 +0.9
Leisure & Hospitality 3.0 3.1 +3.3
Information & Business Services 5.0 5.0 0
Total Government 5.2 5.4 +3.8
 

FIGURE 1:

Picture (545x290, 4.3Kb)

 

TABLE 8:
HELP WANTED ADVERTISING IN WISCONSIN RAPIDS

 
Index Value
2003 2004
Wausau
(June)
1980 = 100
NA 118
U.S.
(May)
1987 = 100
36 39
 

TABLE 9:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY

  2003
Second Quarter
(Monthly Avg.)
2004
Second Quarter
(Monthly Avg.)
Percent
Change
New Applications N/A N/A N/A
Total Caseload 115 115 +0.3
 

TABLE 10:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY

  2003
Second Quarter
(Weekly Avg.)
2004
Second Quarter
(Weekly Avg.)
Percent
Change
New Claims 299 194 -35.1
Total Claims 1,908 1,623 -14.9
 

FIGURE 2:

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FIGURE 3:

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FIGURE 4:

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FIGURE 5:

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FIGURE 6:

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481