Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
2nd Quarter 2004
 

Table 2 Table 3 Table 4 Table 5 Table 6

Over the past twelve months, the unemployment rate rose in both Portage and Wood County.  All other reporting areas experienced declines.  Total employment, based on a household survey, was higher in all geographic areas.  Industrial sector employment was slightly higher than a year ago.  Specifically, the manufacturing sector continues to have difficulty.  Most of the other sectors continue to expand their payrolls.  Sales tax collections have increased somewhat unevenly throughout the region.  Lastly, central Wisconsin business executives are not as upbeat as they were in March of this year. 

The unemployment rates in Portage and Wood counties increased from this time last year (Table 2).  The unemployment rate for Portage now stands at 5.7 percent, and 6.3 percent for Wood.  Marathon county, however, experienced a decline in its unemployment rate compared to a year ago.  The unemployment rate in Marathon fell to 4.2 percent.  The labor force weighted unemployment rate for the three county area remained unchanged from June 2003 and stands at 5.1 percent.  The state and national unemployment rates fell to 5.1 percent and 5.8 percent respectively. 

Total employment in Table 3 comes from a government survey of households.  All geographic area experienced employment growth over the past twelve months.  Portage, Marathon, and Wood County payrolls expanded by 2.4 percent, 1.8 percent, and 0.9 percent respectively.  Central Wisconsin's employment base increased over the course of the year from 151.7 thousand to 154.3 thousand, or by 1.7 percent.  The percent change employment is in line with the population growth rate for the area.  Likewise the state and nation payrolls grew by 1.9 percent and 1.0 percent respectively. 

Table 4 presents the employment statistics by sector.  These estimates are generated from a government survey of business firms.  Total nonfarm employment is estimated to have increased from 148.8 thousand to 149.2 thousand or 0.3 percent over the past year.  The largest drag on employment growth was the decline registered in manufacturing.  This sector's employment contracted from 32.3 thousand to 30.8 thousand, or by 4.6 percent.  In contrast, if manufacturing is excluded from the calculation all the other industrial sectors in central Wisconsin grew by a respectable 1.63 percent over the past year.  The point is that the manufacturing sector continues to suffer through some rather difficult times. 

Table 5 presents county sales tax distributions figures.  In Portage County, sales tax collections rose from $1.09 million to $1.1 million or by about 0.8 percent.  Marathon county collections expanded from $2.4 million to $2.6 million or by approximately 10.6 percent.  Wood County's newly installed sales tax generated about $1.1 million in collections.  Sales tax data are a useful barometer of the level of retail activity in an area and gives insight into how the economy is performing. 

The CWERB's survey of regional business executives is given in Table 6.  This group is generally less optimistic than it was in March.  When asked about recent changes in economic conditions at the national and local levels, they said that matters were about the same as a year ago.  In regard to future economic conditions at national, local, and industry level they felt that matters would moderately improve.  This bodes well for the area economy and suggests slow but steady improvement.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 

Unemployment Rate
June 2003

Unemployment Rate
June 2004
Percent
Change
Portage 5.6% 5.7% +0.2
Marathon 4.5% 4.2% -7.1
Wood 5.9% 6.3% +6.0
Central Wisconsin 5.1% 5.1% 0
Wisconsin 5.8% 5.1% -11.7
United States 6.5% 5.8% -10.9
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
  Total Employment
June 2003
(Thousands)
Total Employment
June 2004
(Thousands)
Percent
Change
Portage 36.9 37.7 +2.4
Marathon 75.1 76.4 +1.8
Wood 39.8 40.1 +0.9
Central Wisconsin 151.7 154.3 +1.7
Wisconsin 2,958.2 3,013.4 +1.9
United States 138,468 139,862 +1.0
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
  Employment
June 2003 (Thousands)
Employment
June 2004 (Thousands)
Percent Change
Total Nonfarm 148.8 149.2 +0.3
Total Private 130.5 130.6 +0.1
Construction & Natural Resources 5.8 6.1 +5.2
Manufacturing 32.3 30.8 -4.6
Trade 24.9 25.1 +0.8
Transportation & Utilities 7.9 8.2 +3.8
Financial Activities 9.4 10.1 +7.4
Education & Health Services 20.8 21.7 +4.3
Leisure & Hospitality 12.4 12.1 -2.4
Information & Business Services 16.9 16.6 -1.8
Total Government 18.4 18.5 +0.5
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
  2003 Sales Tax
Second Quarter
(Thousands)
2004 Sales Tax
Second Quarter
(Thousands)
Percent
Change
Portage County $1,091.0 $1,099.7 +0.8
Marathon County $2,360.0 $2,611.1 +10.6
Wood County NA $1,107.4 NA
TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
March 2004 June 2004
Recent Change in
National Economic Conditions
70 57
Recent Change in
Local Economic Conditions
56 52
Expected Change in
National Economic Conditions
69 65
Expected Change in
Local Economic Conditions
64 62
Expected Change in
Industry Conditions
70 62
 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481