Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
2nd Quarter 2002

Table 7  Table 8  Table 9  Table 10  Table 11  
Table 12  Table 13  Table 14  Table15

 

        The economic data for Wood county and Marshfield can be summarized as follows.  The unemployment rate in the county is well below last year's mark; employment in Wood county is up by approximately 2.4 percent; the Marshfield Employment Index is markedly higher; and retailer confidence has fallen. In addition, Wood county help wanted advertising is higher than a year ago; public assistance and unemployment claim data are generally above last years figures; and construction activity remains remarkably strong in the area.

         Table 7 presents information on the Wood county employment situation.  During the second quarter the manufacturing, trade, and construction sectors contracted.  The decline for each sector is as follows; manufacturing 3.9 percent; trade 1.0 percent; and construction 15.0 percent.  In contrast the services sector, which is the largest provider of jobs to Wood county residents, expanded by nearly 5 percent.  Government employment was stable over the past year.  The CWERB Marshfield Employment Index increased by 1.7 percent in a year over comparison.  This means that Marshfield area employment is estimated to have grown by about 2 percent since second quarter 2001.

         As seen in Table 8, the CWERB survey of local merchants gives a frank assessment of the local retail scene.  This group of merchants believes that total sales are somewhat better than last year while store traffic is at the same level as last year.  This group also feels that future store traffic and sales will only be marginally ahead of last year's pace.  The overall results of the survey suggest that retailers are not quite as optimistic about the future as they were in March of this year.

         The help wanted advertising index for Marshfield (Table 9) is a good barometer of future activity in the local labor market.  After several quarters of decline, the index rose during the second quarter of this year. The index expanded from 135 to 144, a gain of about 7 percent.  This may signal the return of a better labor market for area residents.  Meanwhile the U.S. experienced another decline in its help wanted advertising index.  The national index fell from 60 to 45, resulting in a decline of 25 percent.  This would suggest that hiring activity is not going to accelerate in the near future.

         Public assistance claims in Wood county (Table 10) have increased from a year ago. The total caseload on a monthly average basis rose from 2,813 to 3,232, nearly a 15 percent increase in family financial distress.  Layoffs at several major Wood county employers served to push these numbers upward; an example would be Stora Enso.  Another measure of family financial distress is the unemployment claim data for the county. As seen in Table 11, new unemployment claim data on a weekly average basis have declined from 334 to 254 cases.  This represents some good news for the county.  However, total unemployment claims on a weekly average basis climbed from 1,643 to 1,969, or as increase of nearly 20 percent.  In sum the public assistance claim and unemployment claim data suggests that the problems of several large employers in Wood county are impacting area families.

         Residential construction activity (Table 12) is a bright spot in this quarter's report.  The number of permits issued doubled from a year ago.  Further, the estimated value of these new structures rose by a robust 58.7 percent.  Meanwhile, the number of residential alteration permits climbed by an amazing 225 percent from a year ago.  The actual number of permits rose from 72 to 234.  Also the value of this alteration activity shot upwards by 125.5 percent.  The estimated value of the activity rose from $542.6 thousand in 2001 to $1.22 million in 2002.  Low interest rates and people rebalancing their portfolios to include more real estate help to push the totals upwards.

         Nonresidential construction, as shown in Table 13, is presented without percent changes.  This activity is very volatile and can change dramatically from year to year.  The number of permits issued was 5 with an estimated value of $24.7 million.  Meanwhile the number of alteration permits hit 22 with an estimated value of approximately $3.1 million.

         Clark county economic information is given in Table 14 and Table 15.  The data for Clark should be of interest to Marshfield area businesses.  Some highlights from these tables include: services and construction employment are above last year's marks; that manufacturing has been hard hit by recent economic conditions; that the unemployment rate is well below last year's figure; and the total number of employed remains for all intent and purposes unchanged from a year ago.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
  Employment
June 200
1
(Thousands)
Employment
June 200
2
(Thousands)
Percent Change
Manufacturing 10.2 9.8 -3.9
Services 18.5 19.4 +4.9
Trade 9.7 9.6 -1.0
Construction 2.0 1.7 -15.0
Government 5.3 5.1 0
Marshfield Employment Index 171.2 174.2 +1.7
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
March 2002 June 2002
Total Sales Compared
     to Previous Year
68 61
Store Traffic Compared
     to Previous Year
68 50
Expected Sales Three
     Months From Now
71 55
Expected Store Traffic
     Three Months From Now
71 52
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
2001 2002
Marshfield
(June)
(1980 = 100)
135 143.6
U.S.
(May)
(1987 = 100)
60 45
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
  2001
Second Quarter
(Monthly Avg.)
2002
Second Quarter
(Monthly Avg.)
Percent
Change
Total Caseload 2,813 3,232 +14.9
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
  2001
Second Quarter
(Weekly Avg.)
2002
Second Quarter
(Weekly Avg.)
Percent
Change
New Claims 334 254 -24.0
Total Claims 1643 1969 +19.8
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2001
Second Quarter
2002
Second Quarter
Percent Change
Residential Permits Issued 10 20 +100.0
Estimated Value of
New Homes
$2,172.0
(thousands)
$3,448.0
(thousands)
+58.7
Number of Housing Units 40 39 -2.5
Residential Alteration
Permits Issued
72 234 +225.0
Estimated Value
of Alterations
$542.6
(thousands)
$1,223.3
(thousands)
+125.5
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2001
Second Quarter
2002
Second Quarter
Number of Permits Issued 24 5
Estimated Value of
New Structures
$4,313.8
(thousands)
$24,697.9
(thousands)
Number of Business Alteration Permits 16 22
Estimated Value
of Business Alterations
$472.6
(thousands)
$3,060.2
(thousands)
*Data collected by UW Marshfield-Wood County
 

TABLE 14:
CLARK COUNTY EMPLOYMENT BY SECTOR

  June 2001 June 2002 Percent Change
Manufacturing 3,437 3,147 -8.4
Services 2,224 2,382 +7.1
Trade 1,973 1,853 -6.1
Construction 618 716 +15.9
Government  2,082 2,134 +2.5
 

TABLE 15:
CLARK COUNTY EMPLOYMENT STATISTICS

  June 2001 June 2002 Percent Change
Unemployment Rate 7.2% 5.5% -23.6
Total Employed 15,523 15,394 -0.8
Total Unemployed 1,201 894 -25.6
Labor Force 16,724 16,228 -2.6
 

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University of Wisconsin-Stevens Point
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